marketing

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Guy Watching The Conjuring 2 Dies, Then Disappears

65-year-old man in India suffered chest pains

(Newser) - A man's death at a screening of The Conjuring 2—and the subsequent disappearance of his body—didn't go unnoticed in southern India last week, the Times of India reports. The 65-year-old was watching the film at a movie house in the town of Tiruvannamalai on Thursday night... More »

This Chinese Star Wars Poster Might Be a Bit Racist

It also doesn't think much of Wookiees

(Newser) - China is being accused of a little Star Wars-inspired racism this week after a Chinese poster for The Force Awakens drew the attention of social media, CNN reports. The Chinese poster very noticeably shrinks Finn—a character played by black actor John Boyega—and moves him to a less prominent... More »

Pentagon Paid Sports Teams to Stage Patriotic Events

Report blasts spending as 'inappropriate and frivolous'

(Newser) - Does your heart swell with pride when an American flag is unfurled at a major sporting event? If so, know that you paid for the sensation. The Pentagon has shelled out about $10 million to sports franchises over the past five years for advertising and promotion, including $6.8 million... More »

Not Just Online: 'Physical Cookie' Tracks Real-Life Shoppers

Makers aim to save brick-and-mortar stores

(Newser) - Tired of store ads aimed at just anyone? Wish you could be tracked at the mall the way you're tracked online? Well, you're in luck: "Physical Cookies" are now a thing. The pocket-sized gadgets determine which stores shoppers are walking into, allowing electronic signs to offer targeted... More »

Budweiser Shift: No Clydesdales in Holiday Ads

Beer-maker ditches the horses in quest for younger drinkers

(Newser) - Some familiar faces won't be around this year in holiday advertising: the Budweiser Clydesdales. Parent company Anheuser-Busch InBev is ditching the horses, which have been regulars in Christmas ads since 1987, in its quest to win over younger drinkers, reports the Wall Street Journal . This year's ads will... More »

Why Cereal Mascots Are Staring at You

Characters drawn to make eye contact, and sales

(Newser) - Ever notice how the mascots on cereal boxes have the same creepy stare? Well, science says there's a reason for it—and might explain why the cereal aisle has become such a kids' trap. According to a Cornell study, the angle at which cereal box characters stare has a... More »

Four Loko: We Won't Use Santa in Our Ads

And, more importantly, won't market on campuses

(Newser) - Amid controversy over its combination of caffeine and alcohol, the makers of Four Loko announced it was dropping caffeine from the equation in 2010. But authorities weren't finished with Phusion Projects: Now, the company has agreed to a raft of new marketing rules, the Los Angeles Times reports. The... More »

Mystery Crop Circle Was PR Stunt

UFO enthusiasts not happy

(Newser) - No aliens involved: A California crop circle that got worldwide attention after its discovery was actually a publicity stunt for chip maker Nvidia. The 310-foot circle in a barley field 100 miles southeast of San Francisco contained the number 192 in Braille, which turns out to have been a reference... More »

Private Spying Companies Sell Lists of Rape Victims

Along with people with HIV, dementia, more

(Newser) - Secretive data companies are tracking almost every American's every move online—and compiling and selling disturbingly targeted lists based on that spying, a new Senate Commerce Committee report concludes. That includes lists of rape victims, people suffering from ailments including HIV, AIDS, and dementia, and people with substance abuse... More »

New Trend in Marketing: Meet the 'Manfluencers'

It's recognition that more guys are doing the household shopping

(Newser) - You may have heard the term "mancession," coined because the recent recession took a bigger toll on men than women. But "manfluencers"? That, as Quartz explains, is a trademarked term from Midan Marketing, whose survey revealed that 47% of US men now do most of the... More »

Google Flattens Its Logo

In subtle change, along with updated Google Bar

(Newser) - Not to be outdone by Yahoo's big reveal , Google has revamped its logo, though it's not quite as big of a change as you might expect. Basically, it's been flattened, reports Mashable , which has a before and after comparison of the "extremely subtle" change, revealing a... More »

Yahoo Unveils 1st New Logo in 18 Years

After 30 days of teasing

(Newser) - For the first time in 18 years, as Marissa Mayer notes , Yahoo has changed its logo. It's no massive overhaul, though: "We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products," writes chief marketing... More »

Marketers Hate New Gmail Format

They fear their pitches are getting lost

(Newser) - Gmail users might still be getting used to the ins and outs of their reorganized email sorting, but retailers have seen enough to know they hate it. Generally speaking, marketers fear email pitches are getting lost as they're now diverted by default from a user's primary inbox to... More »

Why Do Stores Keep Asking for Your ZIP Code?

They're compiling a secret marketing database on you

(Newser) - When store clerks ask for your ZIP code at the end of a transaction, it's not always to validate your credit card or keep track of where customers are coming from. Several "direct marketing" software services require only your name—gleaned from your card—and ZIP to figure... More »

Wrigley to Debut Caffeinated Chewing Gum

It will come with a warning label to discourage kids

(Newser) - Energy drinks are old news, friend; the folks of tomorrow will be chewing on energy gum. Or at least, Wrigley hopes so. Next month, the company will begin selling Alert Energy Caffeine Gum, the Wall Street Journal reports. The packaging boasts that every hexagon-shaped piece of Alert contains about half... More »

How Scientists Get You to Love Junk Food

Cadbury, Kraft, Frito-Lay hire the experts

(Newser) - The makers of American junk food have your personal taste—but not your personal health—down to an exact science, the New York Times Magazine reports. With Americans plagued by obesity and type 2 diabetes , companies like Cadbury Schweppes, Kraft, and Frito-Lay are hiring experts to conduct lengthy studies on... More »

Subway: 'Footlong' Doesn't Mean It's a Foot Long

'Descriptive name' not intended to be precise measurement

(Newser) - An Australian customer's gone-viral complaint that his "footlong" Subway sandwich came up a little short prompted a response from the chain there today, reports ABC News . It must have been loads of fun for the marketing department:
  • “'Subway Footlong' is a registered trademark as a descriptive
... More »

This Exists: Pizza Hut Perfume

It started out as a joke, but now it's real ... sort of

(Newser) - What started out as a big, cheesy joke has come to pass: Pizza Hut has actually released its very own perfume. The Christian Science Monitor explains that the company's Canadian marketing group playfully suggested the idea in a Facebook post, asking fans what they would name such a scent.... More »

Voters: Obama Is Nike, Romney Is Armani

Pollsters ask people to match the candidates with brand names

(Newser) - The brand-identity firm Landor worked with pollsters to survey voters on which brand names they associate with Barack Obama and Mitt Romney, and it's pretty clear that Romney's rich-guy image resonates, reports USA Today . Examples:
  • Clothing: Obama is Nike, Romney is Armani
  • Car: Obama is Ford, Romney is
... More »

Estée Lauder Building 2nd 'Home' Market in China

Osiao strives for local authenticity

(Newser) - Estée Lauder already sells most of its brands in China—but now it's working on a new line specifically designed for the Chinese market. Osiao skin care products "will give consumers a sense of being local, of being really dedicated to them," says CEO Fabrizio Freda.... More »

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