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FRIDAY, NOVEMBER 20, 2009
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NEWS ABOUT: marketing

marketing stories: 105 news summaries

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raunch culture

 Boys 'Pornified' From Birth 

Males encouraged from birth to be sex maniacs

Nov 11, 09 1:22 PM CST
(Newser) - Lyn Brown and Sharon Lamb determined in their 2006 book Packaging Girlhood that our culture conditions girls early on to behave as sexual objects. But what about boys? In their new book, the researchers take a look at the other side of the playground and find that the “stark... More »

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gender • marketing • gender roles • boys • deodorant • porn industry

 Big Pharma Flouts Laws 
 on Off-Label Uses 

Billions in fines don't stop illegal promotion

Nov 9, 09 8:19 AM CST
(Newser) - Back in 2004, a unit of drug giant Pfizer pleaded guilty to marketing a drug, Neurotonin, for unapproved uses, paid $430 million in fines, and promised to clean up its act—which it had no intention of doing. "At the very same time Pfizer was in our office negotiating... More »

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marketing • drug companies • Pfizer • prescription drugs • Eli Lilly • settlement • off label drug use • Bristol Myers Squibb

OPINION

 Shine a Light 
 on Sneaky TV 
 Product Placement 

Do you know when you're being sold something?

Oct 30, 09 10:49 AM CDT
(Newser) - You can tell when you’re watching a commercial, right? Not at all, writes NE Marsden , and that’s a huge problem. A new FTC measure seeks to expose the practice of paid consideration—“stealth advertising” is a better phrase—online by requiring bloggers and marketers to disclose remuneration,... More »

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entertainment • television • Internet • advertising • FCC • marketing • children • FTC • product placement • Federal Communications Commission • Federal Trade Commission

consumer alert

 'Sex Mints'? No, Thanks! 

'Internal feminine flavoring' not quite what this blogger had in mind

Oct 12, 09 5:10 PM CDT
(Newser) - The press release was so intriguing that Jen Phillips had to know more. Linger mints are being promoted as "internal feminine flavoring"—you read that right—with the catchall please-don't-sue-us warning that they're "for novelty use only." And no wonder: They're mostly sugar, which is... More »

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reproduction • women • marketing • candy • Linger mints • vagina

(Newser) - Movie companies aren't sure yet how big the Twitter effect is in making or breaking films—a spate of negative tweets are reputed to have killed Bruno after a strong opening over the summer—but they're leaving as little as possible to chance. It's the hot new "campaign-management tool,... More »

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marketing • buzz • movie industry • Twitter • Bruno • movie studio • District 9 • Julie & Julia

PBR Raises Price, Doesn't Advertise—and Sales Soar

'Ironic downscale chic' keeps brand selling

Sep 17, 09 2:25 PM CDT
(Newser) - It’s a good time to be a cheapo beer, but that alone can’t explain the ridiculous year Pabst Blue Ribbon is having, Advertising Age reports. PBR’s sales are up a whopping 25%, making it by far the fastest growing cheap beer, which is especially astounding because... More »

MORE ABOUT:
marketing • beer • Pabst Blue Ribbon

Utilities Turn to Peer Pressure
to Nudge Customers

Cut your energy use to keep up with Joneses

Sep 14, 09 8:57 AM CDT
(Newser) - Would you be more likely to rein in your energy use if you knew it would save money, or if you knew your neighbors used less? Traditional economists assume the former—that consumers do what is in their best interest—but companies are ditching that notion in favor of behavioral... More »

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marketing • economics • behavioral ecnonomics • energy conservation

(Newser) - Pfizer will shell out $2.3 billion—a record for a health care fraud settlement—over deceptive marketing of its drugs, the Los Angeles Times reports. Pfizer and one of its subsidiaries marketed four drugs based on off-label uses specifically prohibited by the FDA. The settlement with the Justice... More »

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Department of Justice • fraud • Health and Human Services • marketing • drug companies • Pfizer • civil lawsuits • Lyrica • fines • criminal prosecution • Bextra

 Fall Fashion Mags 
 Shed a Few Pounds 

Advertisers slowly turn to the Internet

Aug 17, 09 10:50 AM CDT
(Newser) - Fashion magazines’ typically beefy September issues are nearly a third skinnier this year as advertisers drift away from print, the Wall Street Journal reports. Vogue, for example, boasted 840 pages in September 2007; this year, it’s just 429 pages, a 36% drop from last year. Advertisers are trying... More »

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fashion • Louis Vuitton • online advertising • marketing • magazine • Vogue • print advertising • advertisers • Diane Von Furstenberg • magazine industry • Jay-ZTV

(Newser) - Retailers are seeing the slowest back-to-school season in many years as consumers cling to their cash, the New York Times reports. Estimates on sales, an early indicator of how stores will fare in the holiday season, show declines of 3 to 8% from last year, which saw a 1% increase.... More »

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shopping • marketing • Staples • back to school • retail sales • Wal-Mart

Durex Targets Heat-Seeking 'Pleasurati' in Condom Ads

Company paints itself as the pick of mature pleasure seekers

Aug 12, 09 2:34 AM CDT
(Newser) - Second-place condom maker Durex has rolled out a juiced up identity in its latest ad campaign, Advertising Age reports. Advertising execs—who say their research shows that market leader Trojan is seen as the "boy scout" condom and No. 3 brand Lifestyle as the choice of swingers—are... More »

MORE ABOUT:
advertising • marketing • Durex • condom • sex toys • advertising campaign • Saatchi & Saatchi

 Stay Tuned for Ads 
 During TV Shows 

Advertisers to paste commercials on sides of screen

Aug 10, 09 9:10 AM CDT
(Newser) - A new strategy aims to grab the attention of viewers now using DVR to skip commercial breaks: in tests, so-called “in-show ads” are run on the top or bottom of the screen—and even on occasion in the middle—during the action, Advertising Age reports. Execs are betting... More »

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television • advertising • marketing • commercials • television advertising

Brewers Relieve Recession With Cheap Beer

Natural Light, Busch, High Life see sales jump

Aug 7, 09 1:48 PM CDT
(Newser) - With the recession drying up cash flow, thirsty Americans are seeking out “sub-premium” beers, and brewers are marketing accordingly, the St. Louis Post-Dispatch reports. Anheuser-Busch is creating its first-ever ad campaign for Natural Light, whose sales are up 4% this year; MillerCoors is pushing Miller High Life, whose sales... More »

MORE ABOUT:
advertising • marketing • beer • recession • MillerCoors • Anheuser-Busch • Natural Light • Miller High Life

Retailers Pitch Tweens, Moms Age-Appropriate Wares

Marketers seek positive messages for their products

Jul 27, 09 10:05 AM CDT
(Newser) - Tween girls are a $43 billion market—but they’re not the ones with the wallets. Marketers are aiming for parents concerned about kids facing a barrage of ads that may not be “age-appropriate,” the Washington Times reports. “Many products are about making them older faster, but... More »

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parenting • marketing • parents • mothers • teenager • tween

 Caffeinated Booze 
 Prompts State Probes 

AGs said to be concerned over deceptive marketing

Jul 17, 09 1:01 PM CDT
(Newser) - State attorneys general are taking a hard look at increasingly popular caffeinated alcohol beverages amid fears the combination is dangerous and targeted at underage drinkers, the Wall Street Journal reports. The AGs are calling for company records from the makers of Joose and Four Loko. At 7-Eleven, Joose has had... More »

MORE ABOUT:
advertising • alcohol • marketing • drink • caffeine • energy drink • MillerCoors • 7 Eleven • false advertising • attorney general • Anheuser-Busch • Joose • Four Loko

Got 250 Twitter Followers? Best Buy May Have Opening

It may be the first time social-networking popularity has been a job requirement

Jul 14, 09 2:49 PM CDT
(Newser) - For possibly the first time, an active Twitter following is a job requirement, the Telegraph reports. Best Buy asked that candidates for a senior marketing position at the company’s Minnesota headquarters have at least 250 followers for their Twitter pages. The posting also lists “1 year of active... More »

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social networking • media • marketing • blogging • blog • Best Buy • Twitter • microblogging

 Post Cancels 
 Off-the-Record 
 'Salons' 

'Overzealous marketing execs' pushed fliers, paper says

Jul 2, 09 12:34 PM CDT
(Newser) - Washington Post publisher Katharine Weymouth today nixed the “salons” aimed to sell lobbyists access to off-the-record gatherings of administration officials, members of Congress, and Post journalists, the paper reports. “This should never have happened," said Weymouth. Fliers advertising the meetings "got out and weren't vetted. They... More »

MORE ABOUT:
media • newspaper • Washington Post • marketing • lobbyist • newsrooms • Marcus Brauchli • access • Katharine Weymouth

Twitter a Delicious Marketing Tool, Restaurants Find

Microblogging website allows for quick communication with customers

Jun 29, 09 3:35 PM CDT
(Newser) - Restaurants are finding Twitter a highly useful marketing tool, allowing for direct communication with customers other forms of advertising can’t provide, the Boston Globe reports. Boston’s Tupelo (@tupelo02139), for example, used a Twitter feed to post updates as the restaurant passed inspections, set the décor and decided... More »

MORE ABOUT:
social networking • Internet • marketing • restaurant • Twitter • restaurant industry • microblogging

(Newser) - Diddy may be mixing beer with his vodka soon. Rapper-pitchman-entrepreneur Sean Combs is in talks to help market Guinness and Red Stripe, sources tell Advertising Age. Combs has already worked with Diageo, the British company behind the brews, on its Ciroc vodka brand. If the deal goes through, Combs would... More »

MORE ABOUT:
marketing • beer • Kanye West • Diddy • Smirnoff • Diageo • Absolut • Guinness • Jay-Z • Jay-ZTV • Red Stripe • KRS-One • Bud Select

(Newser) - President Obama praised the passage of a bill allowing the FDA to regulate tobacco products as “a long time coming," the Hill reports. The legislation, which sailed through the House this morning, grants the agency new power to regulate tobacco ingredients and marketing. "After a decade of... More »

MORE ABOUT:
Barack Obama • health care costs • advertising • marketing • smoking • cigarettes • tobacco • regulation • Food and Drug Administration

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