Annual marketing survey yields weightier results
Advertising Age Dec 1, 08 6:34 AM CST
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College students took a break from beer pong to take stock of the world, a study of their favorite brands suggests. Time unseated Cosmopolitan as top magazine among the 1,000 students surveyed, while CNN.com bumped Perez Hilton off the list of top websites, Advertising Age reports. "World peace" became the fourth most desired wish for this election year—though, to be fair, the No. 6 most cherished was the ability to fly.
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OPINION
Columnist worries about being so tied to giant, but everything just works so well
New York Times Nov 24, 08 10:28 AM CST
(Newser)
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Despite near-total lack of marketing, Google finds its way into Web lovers’ hearts with an irresistible bundle of applications. “Having grown up in the vapor trail of the ’60s, I learned to be wary of large, centralized organizations,” David Carr writes in the New York Times . “And yet Google, a huge enterprise with a market value of $80 billion, is my ever-present wingman.”
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That includes $7.1M for leaving ex-players out of video games, cards
Associated Press Nov 11, 08 6:49 AM CST
(Newser)
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The NFL Players’ Association must pay $28.1 million to retired players after failing to properly market their images, a federal jury ruled yesterday. The union owes players $7.1 million in damages for leaving them out of video games, trading cards, and other sponsorship deals. Hall of Famer Herb Adderly, 69, filed the lawsuit last year on behalf of 2,056 retirees, the AP reports.
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Tough economy forces brands to take pot shots at competitors
Wall Street Journal Oct 2, 08 4:45 PM CDT
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Perhaps inspired by politicians, marketers are stepping up the attacks in campaigns for consumers’ food dollars, the Wall Street Journal reports; complaints of misleading comparison ads are up 50% since last year. Hard times means marketers have to try harder to give consumers “a reason to buy you,” says the president of Domino's, currently trying to promote its sandwiches via a jab at Subway spokesman Jared.
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Gamers get chance to face in-the-flesh stars in Xbox confrontation
Boston Globe Aug 29, 08 6:03 PM CDT
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Shaving giant Gillette has announced a partnership with Electronic Arts to sponsor an online gaming tournament where the prize will be competing against real-life sports stars, the Boston Globe reports. Tiger Woods, Roger Federer, and Derek Jeter are the celebrity champions, who will be challenged by players on the Xbox 360’s Tiger Woods PGA Tour , NASCAR , Madden NFL , NBA Live, and FIFA Soccer .
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OPINION
Babble Aug 23, 08 11:35 AM CDT
(Newser)
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Toy companies keep reinventing our favorite childhood playthings, but the new versions almost never stack up. Babble lists 20 classic toys that didn't need facelifts: Monopoly: Give us our thimble back! The game that taught us to handle money has become an ad for SpongeBob , American Idol and the like. Etch-A-Sketch: Forget boxy black drawings. Now kids sketch in color or "call up the Dora fun screen for a little relief from the stultifying world of creativity."
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Comedian to front $300M campaign to counter stodgy image
Wall Street Journal Aug 21, 08 7:29 AM CDT
(Newser)
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So what's the deal with Microsoft ads? The company has enlisted Jerry Seinfeld to spearhead a new $300-million campaign, the Wall Street Journa l reports, to try to shake the negative buzz about Vista, and the nerdy, feckless image projected by John Hodgeman in Apple's popular "Mac vs PC" ads. The campaign, to start next month, will net the funnyman $10 million.
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Chicago Tribune Aug 20, 08 7:35 PM CDT
(Newser)
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Does it taste great, or is it less filling? Miller Lite drinkers can have it both ways, the Chicago Tribune reports: The beer’s 30-year-old slogan “Great taste, less filling” is being resurrected for a fall advertising campaign coming to a TV, radio, and store near you. Parent company MillerCoors is trying to unseat light-beer king Anheuser-Busch.
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Gourmet Aug 17, 08 2:00 PM CDT
(Newser)
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France’s wine business is stuck in the doldrums, as American wines (and their aggressive marketing campaigns) explode onto the scene. But one Napa Valley girl is working to change that, by introducing stodgy French vintners to the modern concept of marketing. “A lot of what I do is psychological,” Jaime Araujo tells Gourmet . “Changing the identity of a wine that’s been in your family for four hundred years is hard, and it takes a lot of hand-holding.”
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OPINION
'Retard' a painful word for mother of daughter with Downs
Washington Post Aug 16, 08 7:09 PM CDT
(Newser)
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Patricia E. Bauer suffers every time her Downs syndrome daughter hears the word "retard." When Bauer saw ads for Tropic Thunder, which jokes about retardation, they echoed every insult that her blond, blue-eyed daughter had endured for 24 years . After weeks of debate, Bauer remains stunned by ads that feature "the word ‘retard’ without a thought to the consequences," she writes in the Washington Post
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Would-be ad man makes his pitch on Fort Wayne streetcorner
Fort Wayne News-Sentinel Jul 31, 08 5:56 PM CDT
(Newser)
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Rob Sedlmeyer needs a job, and he doesn't care who knows it. The May college grad wants a marketing or advertising gig, so he's marketing and advertising himself—at a Fort Wayne intersection. After applications scored him just two interviews and no job, he took to the streets. The “looking for career” placard he held up for 6 hours on Tuesday yielded both business cards and honks of support, the Fort Wayne News-Sentinel reports.
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Crocodile Hunter's daughter continuing
in dad's footsteps
Cleveland Plain Dealer Jul 5, 08 10:27 PM CDT
(Newser)
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Bindi Irwin isn't yet 10, but she's got her own TV show, an Emmy, and now, a doll in her image. An Ohio company is making 10-inch replicas of the young Australian star, the daughter of the late Crocodile Hunter Steve Irwin, the Cleveland Plain Dealer reports. Bindi inherited her dad's love of nature, and the doll says things like, "Crikey! Let's go help wildlife."
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Consumers swallow claims of higher quality hook, line, and sinker
Washington Post Jun 30, 08 10:01 AM CDT
(Newser)
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A commodity that's widely available practically free is also on sale for thousands of times the actual cost, repackaged as a luxury item. It's transported around the country and even across the world, generating untold volumes of CO2. It's water, of course. The Washington Post looks at a marketing effort that has Americans paying top dollar for repackaged tap water—and the emerging backlash.
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But critics worry that payoffs skew testimonials
New York Times Jun 26, 08 8:41 AM CDT
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When her doctor offered her a $100 discount to post her Lasek surgery on YouTube, Michelle Wilder was perplexed. “I was wondering, ‘Who wants to see my surgery?’” she says. But the money talked, and now you can see Wilder, and thousands of others, go under the knife online, the New York Times reports. More and mo