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WEDNESDAY, NOVEMBER 25, 2009
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NEWS ABOUT: marketing

marketing stories: 105 news summaries

21 - 40 of 105 Stories | << Prev 1 2 3 4 5 6 Next >>

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 Dunkin' Pushes...Donuts 


Jun 1, 09 1:15 PM CDT
(Newser) - America may run on Dunkin', but the working-man's coffeeshop would like to remind recession-slapped Americans about the cheap, sugary goodness of the other end of its name. After a decade of emphasizing coffee—which fuels 60% of the chain's revenue—Dunkin has decided it's time to make the doughnuts pay... More »

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marketing • Dunkin' Donuts • coffee shop • doughnut

 In Recession, 
 Sales of Sex 
 Toys Boom 

People have 'more time on their hands'

May 21, 09 8:20 AM CDT
(Newser) - The recession is good news for at least one retail segment: Sales of so-called sexual enhancement devices are through the roof, Advertising Age reports. Lubricant sales jumped 32% in the first quarter, and sales of “marital aids” sold in food, drug, and mass-market stores have soared 74%. “When... More »

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marketing • recession • sales • sex toys • personal lubricant • economy • financial crisis • sexual enhancement

Ladies, Mars Wants You to Have a Fling

'Naughty' new candy bar has really, really, really suggestive ads

May 17, 09 1:48 PM CDT
(Newser) - Mars has introduced its first new candy bar in 20 years—and a racy marketing campaign to go along with it, NPR reports. The Fling is a "chocolate finger" of meringue and truffle painted with a "shimmering" chocolate coating, and both the 85-calorie size and the very pink,... More »

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advertising • women • Mars • marketing • chocolate • candy • ad campaign • Jay-ZTV • Fling

 Behind KFC's 
 Marketing 
 Meltdown 

How does a TV ad blitz and an Oprah endorsement result in a brand nightmare?

May 11, 09 11:08 AM CDT
(Newser) - How to engineer a marketing disaster: Make offer, rescind offer, turn away hungry customers. Kentucky Fried Chicken’s grilled-chicken promotion was to be the largest launch in the chain’s history but turned out to be a promotional nightmare, Advertising Age reports in a look at how a massive TV... More »

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marketing • Oprah Winfrey • KFC • branding • ad campaign • Kentucky Fried Chicken • Jay-ZTV

Media World Braced for Loss Of GM, Chrysler Ad Buys

A collapse in Detroit could cost media players billions

Apr 6, 09 9:34 AM CDT
(Newser) - As the situation in Detroit becomes increasingly perilous, media companies are anxiously waiting to see what happens to the vast marketing dollars—$3 billion in the US last year—General Motors and Chrysler previously poured into advertising. But while vastly decreased spending seems like a foregone conclusion, most media companies... More »

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Chrysler • marketing • General Motors • ad revenue • auto industry • advertising budgets • advertising sales • TV advertising

(Newser) - Denny's has found its marketing niche and is sticking to it. Playing off the tough economy, the no-frills restaurant is giving away another free meal, reports Advertising Age. On the heels of its buzz-generating offer during the Super Bowl, Denny's is offering a free Grand Slamwich—it's a new one... More »

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marketing • restaurant • sandwich

 Jacko Cooking Up 
 'New Moonwalk' 

King of Pop preps surprise for summer shows

Mar 15, 09 9:00 AM CDT
(Newser) - Michael Jackson will debut a new dance move for his upcoming London tour dates, his manager tells the Telegraph. It will be "something like the Moonwalk, but different," vowed Randy Phillips, the marketing genius behind the reclusive pop star's return to the stage. No insurer has agreed... More »

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marketing • Michael Jackson • Randy Phillips • moonwalk

(Newser) - Some recession-wary companies are marketing more to women these days, the Economist reports. After all, women make more than 80% of discretionary buys in America, and are more loyal, product-plugging (or bashing) customers. But one expert says the strategy could turn off male buyers in traditionally masculine marketing areas like... More »

MORE ABOUT:
shopping • women • marketing • recession • shoppers

 Money Woes Boost 
 Sales of Sedatives, 
 Antidepressants 

Jump comes despite dive in marketing dollars

Mar 9, 09 3:17 AM CDT
(Newser) - Here's a downer: The sale of antidepressants and sleeping pills have jumped amid the recession, and 31% of Americans asked about their sleeping habits say financial worries are keeping them up at night. The 7% jump in sleep aids comes despite hundreds of millions of fewer dollars spent on their... More »

MORE ABOUT:
antidepressant • marketing • recession • sleeping pills • Ambien • recession depression

ANALYSIS

Search Could Be Twitter's Path to the Big Bucks

Site could offer real-time brand info to firms

Mar 2, 09 4:20 PM CST
(Newser) - Twitter is huge, and while it remains relatively unconcerned with how to monetize its prominent position in the online zeitgeist, a few ideas have popped up, Advertising Age reports. One is search: The micro-blogging site is considering charging firms for detailed metrics on who is saying what about their brand.... More »

MORE ABOUT:
Internet • advertising • marketing • blogging • database • search • Twitter

 But Wait, There's More! 
 Snuggie's Not the Original 

Ads set it apart, but it wasn't the first sleeved blanket

Feb 27, 09 12:11 PM CST
(Newser) - Casual observers—meaning late-night TV watchers—probably think the sleeved-blanket craze started with the Snuggie. Easy mistake: The ads showing cultish, cozy Snuggie converts are everywhere, and 4 million have been sold since October, the New York Times reports. But the creator of the Slanket wants to set the record... More »

MORE ABOUT:
marketing • blankets • television advertising • Snuggie • Slanket

A-Rod Juiced but Fellow Players Will Pay

Endorsements dry up as advertisers avoid risky baseball stars

Feb 16, 09 11:54 AM CST
(Newser) - A lot of people will pay for Alex Rodriguez’s admission that he used steroids—and A-Rod isn’t one of them, writes Jeremy Mullman in Advertising Age. A-Rod’s already shallow pool of endorsements isn’t likely to dry up, but by bringing steroids back into the spotlight,... More »

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steroids • advertising • marketing • Alex Rodriguez • anabolic steroids • endorsement • performance-enhancing drugs

(Newser) - The recently renovated “It’s a Small World” ride at Disneyland has some new inhabitants, OC Weekly reports—Disney characters. The ride, which debuted in 1964 to showcase tolerance, now features animatronic versions of popular movie figures alongside children of the world, the AP adds. “What message are... More »

MORE ABOUT:
California • marketing • Disney • Disneyland • cartoon characters • It's a Small World

ANALYSIS

Obama Aside, Marketers Still Bypass Blacks

$913B in buying power goes relatively ignored by Madison Ave.

Feb 2, 09 4:07 PM CST
(Newser) - Many of the advertising folks who named Barack Obama Marketer of the Year have cut spending directed at African-Americans, whose buying power is nearly $1 trillion, Marissa Miley writes in Advertising Age. “Why people continue to question this customer segment continues to baffle me,” says one author. “... More »

MORE ABOUT:
Barack Obama • race • advertising • African Americans • McDonald's • marketing • Hispanics

Obama Tries
to Rein In Use
of His Image

White House lawyers look for ways to cut down on marketing

Jan 31, 09 2:10 PM CST
(Newser) - Marketers have been using Barack Obama to sell everything from futons (Ikea's Embrace Change line) to ice cream (Yes Pecan from Ben & Jerry), but now the White House is trying to rain on their parade, Bloomberg reports. Lawyers are working to “protect the presidential image,” a... More »

MORE ABOUT:
Barack Obama • copyright law • advertising • marketing • likeness infringement

Marketers Have Inauguration Fever, Too 

Companies tie products, events to Obama's big day

Jan 15, 09 9:20 AM CST
(Newser) - Marketers for products from cognac to commemorative coins are looking to cash in on Barack Obama’s Tuesday inauguration, the New York Times reports. “Obamabilia” includes bottles of Hennessy with a “44” on the label, special magazine issues, and Tshirts galore. Other companies, like Quaker Oatmeal, are hosting... More »

MORE ABOUT:
Barack Obama • newspaper • advertising • Washington DC • New Yorker magazine • marketing • Pepsi • Ikea • inauguration • President Obama

Designers Target Red-Carpet Season to Stay in Black

Fashion industry more aggressively seeking celebs to strut its stuff at awards shows

Jan 11, 09 2:49 PM CST
(Newser) - With sales of designer goods plunging like a Hollywood starlet’s neckline, the fashion industry is looking to jump-start spending. Designers say print advertising doesn’t cut it anymore, so they’re lobbying harder than ever to outfit celebrities for red-carpet appearances, the Wall Street Journal reports. Awards shows provide... More »

MORE ABOUT:
fashion • advertising • marketing • red carpet • fashion designer • fashion industry • Jay-ZTV

 Obama's BlackBerry
 Passion Worth $50M 

But Prez-elect advertises obsession for free

Jan 9, 09 9:35 AM CST
(Newser) - Barack Obama won't nab any cash for his frequent endorsement of his beloved BlackBerry—but if he weren’t a public servant, his thumbs-up could be worth as much as $50 million, the New York Times reports. “This would be almost the biggest endorsement deal in the history of... More »

MORE ABOUT:
Barack Obama • advertising • Research In Motion • marketing • BlackBerry

ANALYSIS

Anti-Bulimia Ads Catch College Women In Act

German firm gets edgy, plastering undersides
of toilet seats

Jan 8, 09 2:51 PM CST
(Newser) - A German women’s advocacy group is employing crafty means to get bulimics’ attention, Animal New York reports: Pro Mädchen (translated as “for girls”) is smacking pink splatter stickers, with a phone number and the tagline “Bulimia is curable,” onto the undersides of toilet seats... More »

MORE ABOUT:
bulimia • advertising • marketing • eating disorder • toilet • college dorms • advertising campaign • wowOwow

GLOSSIES

Realtors Friend Facebook for Boost in Rough Market

Networking site is useful way reach out to friends—and to buy and sell properties

Jan 8, 09 12:11 PM CST
(Newser) - Facebook has been reviving more than long-lost friendships—it’s proving a useful tool for struggling real-estate agents, Daniel McGinn writes for Newsweek. Agents are increasingly using the site to promote themselves, pitch listings and keep track of potential clients. “I’m trying everything in a market like this,... More »

MORE ABOUT:
social networking • real estate • marketing • Facebook • housing crisis

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