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FRIDAY, NOVEMBER 27, 2009
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NEWS ABOUT: marketing

marketing stories: 105 news summaries

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Not Your Parents' Russian Vodka

Premium imports, in fancy bottles, begin to arrive on US shores

Feb 25, 08 8:15 PM CST
(Newser) - If a shot of Georgi isn’t your style, Russian vodka makers are rushing to sell a new wave of premium bottles, the Los Angeles Times reports. Vodkas from France, Finland, and the US have gained popularity stateside over the past few years, but buyers couldn't find anything Russian... More »

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Russia • alcohol • France • marketing • Los Angeles • drinking • luxury goods • Finland • vodka • liquor • snack foods

Absolut Cans Bottle Ads, Sees Sales Soar

Iconic campaign dumped after high-end vodkas steal brand's thunder

Feb 19, 08 10:55 AM CST
(Newser) - Absolut is selling a lot more vodka now that it's dumped one of the world's best-known ad campaigns, Advertising Age reports. The Swedish brand and its arty ads featuring the iconic bottle had been a big hit since entering the US market in 1979, but sales were flat before the... More »

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advertising • alcohol • marketing • vodka • Absolut • liquor

Super Bowl Hits Ratings Record

Match-up pulls a record 97.5 million viewers

Feb 4, 08 7:40 PM CST
(Newser) - Super Bowl advertisers scored big last night as the Giants-Patriots match-up pulled a record 97.5 million viewers, besting the 1996 high of 94.1 million. "You could argue this might have been a perfect game from an advertising perspective,'' said a marketing analyst—who noted that the... More »

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advertising • New England Patriots • marketing • Nielsen Ratings • New York Giants • Super Bowl XLII • Super Bowl ads

Batman Marketing in Limbo

Ledger's death forces Warner Bros. to reconsider viral campaign

Jan 24, 08 12:09 PM CST
(Newser) - Heath Ledger’s untimely death is a major problem for Batman—or, more accurately, his marketing people. Warner Bros. has built an entire advertising campaign for the upcoming Dark Knight installment around Ledger’s Joker performance, a tactic that’s now fairly awkward, the Wall Street Journal reports. Fans have... More »

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marketing • Batman • The Dark Knight • Heath Ledger • the Joker • movie trailer • advertising campaign • movies

Gotta Have My (Barbie) MP3

Ever more kids use digital music players—and advertisers catch on

Jan 21, 08 2:18 PM CST
(Newser) - Digital music players are hot—even with the lunchbox set: A recent study shows 31% of 6 to 10-year-olds use them. This means a whole new market for kid-themed players, accessories, music and video, reports Advertising Age. Indeed, players aimed at children have proliferated in the past two years. “... More »

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marketing • children • iPod • MP3 • portable media players

Homemade Ad Tops Best List

Doritos plug was marketing home run

Jan 1, 08 8:28 PM CST
(Newser) - The best ad of 2007 cost 12 bucks to make. The winner of the Doritos Super Bowl commercial contest took best ad honors in USA Today's poll of ad pros and couch potatoes. And that wasn't even the most authentic or irreverent item on the list. The winners are:
... More »

MORE ABOUT:
advertising • marketing • list • commercials

Pollution Fight Gains Star Power

Ex-lawmaker consults on eco-friendly marketing for Amtrak, LA Metro

Dec 11, 07 7:45 PM CST
(Newser) - It's a push for green living, but with a uniquely Hollywood twist. The powerful William Morris talent agency has joined forces with stodgy government entities such as Amtrak and LA's public transportation system to push the eco-friendly benefits of mass transit. Advertising Age profiles the work in Hollywood of Kevin... More »

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California • environmentalism • marketing • Los Angeles • Democrat • air pollution

Dude, You're Losing an Account

Dell hires WPP to form one ad agency replacing the work of 800

Dec 3, 07 1:22 AM CST
(Newser) - Computer giant Dell has chosen WPP to handle all of its global advertising and marketing - bringing to one agency $4.5 billion worth of billings that had been spread among an astonishing 800 agencies world wide. The Wall Street Journal reports Dell and WPP will strike a unique partnership... More »

MORE ABOUT:
Dell • advertising • marketing • Michael Dell • WPP • Interpublic Group • Sir Martin Sorrell • Mark Jarvis

Products, Not People, to Star in NBC Drama

Marketers could buy key storyline slots under 'DVR-proof' ad strategy

Nov 9, 07 9:06 PM CST
(Newser) - TiVo-weary advertisers might be able to buy their brands starring roles in an NBC drama, Advertising Age reports. A show based on Matt Beaumont’s novel E centers on a fictional ad firm’s work with two real-life companies. The real-life-company slots, estimated near $500,000 each, will buy some... More »

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television • NBC • advertising • marketing

Soon, Advertisers Will Get You Too

DVR pioneer Tivo sells demographic data

Nov 8, 07 12:08 PM CST
(Newser) - With cable companies crowding the TV recording industry it once lorded over, TiVo has found a new revenue stream – selling advertisers info about commercial skippers. Already purveyors of minute-by-minute ratings for shows, TiVo will now offer demographic details to hungry advertisers, the Wall Street Journal reports. “I want... More »

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television • advertising • marketing • commercials • DVR • TiVo

The Genius Who Gave Us the Toothpick

A brief history of America's favorite tiny stick

Nov 4, 07 9:25 PM CST
(Newser) - Americans might still be whittling their own toothpicks, if not for the marketing genius and borderline con-artistry of Charles Forster, writes Henry Petroski, author of a new book on toothpick history, in Slate. Forster swore to make a fortune mass-producing the pointy sticks, but had trouble finding buyers. So... More »

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marketing • history • toothpick • Charles Forster

More Docs
Just Say No
to Pharma Reps

Barrage of visits, free samples may cloud prescribing practices

Oct 23, 07 3:06 PM CDT
(Newser) - More doctors, hospitals, and medical schools are limiting or barring visits from drug-company reps as the calls become more frequent and concerns grow that they may influence prescribing. An organization of doctors who pledge not to welcome pharma reps has only 800 members, but institutional players—including some states—are... More »

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drugs • marketing • pharmaceutical companies • doctor • consumer prices

Insurer Opens (Virtual) Island Getaway

Another corporate marketing scheme pops up on Second Life

Oct 5, 07 11:27 AM CDT
(Newser) - Cruising over to Insurance Island might not sound like the most fun thing to do with your virtual life, but Assicurazioni Generali SpA is dedicated to being the rare corporate Second Life island that works, offering a car chase game, and manning the island with real employees. The 176-year old... More »

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marketing • insurance • Second Life • virtual worlds

Bank Gives Shy Thais Condoms

Thailand bank fights aids with free hand outs

Oct 2, 07 11:10 AM CDT
(Newser) - Some unusual withdrawals will be taking place later this month as Thailand's Kasikorn Bank begins giving away free condoms, branded with the bank's logo, at its 600 branches.  Called "Condoms for Confidence," the campaign to combat the spread of AIDS  seeks to alleviate embarrassment felt by many... More »

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AIDS • Thailand • marketing • HIV • condom • banking

Advertisers Eye Your Cell Phone

Bluetooth-enabled billboards to offer downloads if you
get too close

Sep 14, 07 7:07 PM CDT
(Newser) - If you’ve dreamed of having ads beamed right to your cell phone, a slew of new Bluetooth-enabled products might make you drowsy. Get close enough to one of these billboards or displays, and it’ll ask you to accept a download—a video, song, or coupon. Given cell phones'... More »

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advertising • cell phones • marketing • Bluetooth

Singer's YouTube Tale Hits False Note

Digby already had record deal when she was 'discovered' online

Sep 6, 07 4:53 AM CDT
(Newser) - It's supposed to be one of those YouTube success stories: Marié Digby becomes an overnight sensation by racking up hits and scores a record deal as a result. But in reality the deal preceded the videos. Her rise to fame has highlighted both the desperation of corporations to latch onto... More »

MORE ABOUT:
entertainment • music • media • YouTube • marketing • Marie Digby • Hollywood Records

Dads Move in
on Baby Market

As fathers get more hands-on, baby gear is getting less female

Aug 16, 07 8:26 PM CDT
(Newser) - As fathers continue to take a more active role in raising their children, the market for baby gear has become less mom-centric, the New York Times reports. And it's not all fishing vests with hidden diaper changing pads. Recent dad-born inventions include computerized baby timers and a nipple adapter that... More »

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marketing • baby bottle • children • parents • raising children • gender roles • inventions • father • Dadgear

FTC Subpoenas Food Giants
on Marketing
to Kids

Congress wants data
on childhood obesity

Aug 11, 07 4:33 PM CDT
(Newser) - The FTC dealt out 44 subpoenas yesterday to food companies, including McDonald's, Coca-Cola, and Kraft, seeking information on how much they spent on advertising to kids. The businesses have until November 1 to comply for a report the FTC is preparing for Congress on marketing practices and child obesity. More »

MORE ABOUT:
obesity • Congress • nutrition • health • advertising • childhood obesity • McDonald's • marketing • Coca Cola • children • weight • diet • FTC • General Mills • advertisements

TV Networks Twitter About New Service

Marketing execs turn to popular messenger to spread their message

Jul 16, 07 9:36 AM CDT
(Newser) - TV networks, always on the prowl for new marketing ploys, are tapping into Twitter.  Using the popular 140-word-or-less free instant messaging service, fans can receive (very) short updates and promotions from their favorite shows by text message or email. The twitter-sphere is still relatively small—there were only 370,... More »

MORE ABOUT:
marketing • TV networks • Twitter

Fox, CBS Block Condom Ad

Trojan pushes
responsibility,
but networks opt
to pull out

Jun 19, 07 7:08 AM CDT
(Newser) - Trojan says it's conceived of a new ad to promote condom use—but has hit a big rubber wall at two of the four major networks. Fox and CBS turned away the "Evolve" spot, set to premiere tonight, in which anthropomorphic pigs fail to tempt the interest of a... More »

MORE ABOUT:
CBS • advertising • marketing • sex • Trojans • condom • Evolve • Fox

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