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FRIDAY, NOVEMBER 27, 2009
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NEWS ABOUT: marketing

marketing stories: 105 news summaries

101 - 105 of 105 Stories | << Prev 1 2 3 4 5 6

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Kellogg Will Ease Off Ads Aimed at Kids

Cereal giant plans voluntary nutrition, marketing changes

Jun 15, 07 7:24 AM CDT
(Newser) - Averting a threatened lawsuit, Kellogg will reformulate its cereals and snack foods to make them more nutritious—or keep them as is and stop targeting advertising at children under 12. The plan affects about half of the company's offerings, meaning that fans of Pop-Tarts and Rice Krispies may be getting... More »

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obesity • food • nutrition • advertising • childhood obesity • obesity epidemic • marketing • children • Kellogg • cereal

Disney Goes Native in New Markets

No more force-feeding US product in India, China, Latin America

Jun 11, 07 7:19 AM CDT
(Newser) - The Walt Disney Co., failing in its efforts to sell American product in foreign markets, is retooling its overseas strategy to partner with local players.  With an eye on five enormous markets—India, China, Latin America, Russia, and South Korea—the entertainment icon is abandoning its go-it-alone approach to... More »

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entertainment • Walt Disney Co. • marketing • Bollywood • business • partnership • foreign market

Small Labels
Are the New Fashion Stars

Trendy, casual designers are edging out the stalwarts

May 18, 07 1:11 PM CDT
(Newser) - Women of all ages are springing for trendier clothes from newer labels, and the fashion industry is scrambling to keep up, the Wall Street Journal reports. The fastest growing segment of the industry is small risk-taking labels that have elevated casual pieces like jeans, t-shirts and  cotton dresses to edgy... More »

MORE ABOUT:
retail • fashion • shopping • consumer • women • marketing • celebrity • clothes • fashion designer

Microsoft Buys Ad Firm for $6B

Deal shores up Microsoft's flailing online advertising presence

May 18, 07 11:15 AM CDT
(Newser) - Microsoft will plunk down $6 billion for aQuantive, a leading digital marketing agency. The $66.50 per share offer—nearly double aQuantive's closing price yesterday—comes on the heels of WPP's 24/7 Real Media purchase. It's Microsoft's biggest acquisition ever, reflecting its growing desperation to regain its status as a... More »

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Internet • Microsoft • online advertising • marketing • aQuantive • DoubleClick • acquisition

Time For
Business to
Listen Up 

Tuning into sound yields surprising results in productivity and sales

Apr 27, 07 11:00 AM CDT
(Newser) - Companies that aren't tuning in to the business implications of sound are missing a beat, the Economist writes. And there are a lot of them. Sound affects everything from office productivity (noisy open-floor plans diminish it) to how much customers buy (slow music makes people linger longer). More »

MORE ABOUT:
sensory marketing • marketing • Intel • business • sound • sonic logo • soundscape • senses

101 - 105 of 105 Stories | << Prev 1 2 3 4 5 6


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