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December 3, 2008 1:23:21 PM CST


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Doritos news stories

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PepsiCo Offers $1M for Winning Super Bowl Ad

Company bets hefty prize will rekindle buzz around consumer-generated ads

(Newser) - PepsiCo is aiming to grab Budweiser's crown as king of the Super Bowl ads with a contest offering $1 million to anyone who can create a Doritos ad that tops viewer ratings during the game, the Wall Street Journal reports. The company hopes the cash prize will put a fresh spin on the consumer-generated ad concept and give it the edge in pre-game hype. More »

More about:  advertising Super Bowl Anheuser-Busch Pepsi Budweiser television advertising Doritos

'Candidates'
Spar Over SC Credentials

Colbert, Edwards both claim favorite-son bragging rights

(Newser) - With Stephen Colbert kicking off his presidential campaign spoof in South Carolina yesterday, things got a little heated between the Comedy Central star and John Edwards, the state's other favorite-son contender. Colbert accused Edwards of having abandoned the Palmetto State at the age of 1; the Edwards folks shot back that their man learned to talk there, learned to walk there, and would “kick Stephen Colbert's New York City butt” there. More »

More about:  John Edwards South Carolina Stephen Colbert Comedy Central Doritos

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