Stories 1 - 20 |  Next >>

Target Troll Returns to Stick Up for Rainbow Doritos

Haters are 'slowing down collective progress for all humanity': Mike Melgaard

(Newser) - Mike Melgaard is at it again. The guy who famously trolled folks outraged that Target was taking down gender-specific signage is back, this time lending his "customer service" skills to the Doritos brand, Time reports. After Doritos' rainbow-colored chips debuted last week as a sign of support for LGBT... More »

Doritos Get Colorful for a Cause

You have to donate to It Gets Better to get your hands on a bag

(Newser) - No, Doritos and Skittles haven't made a baby. Doritos is declaring its support for the LGBT community with its new bag of chips, Doritos Rainbow. The chips are actually Cool Ranch-flavored but in the colors of the Pride flag: green, blue, purple, red, and orange, reports Yahoo . Don't... More »

Today's Horror: Doritos-Flavored Mountain Dew

But it's so far just being tested on college students

(Newser) - It might not be long before you're hearkening back to those halcyon days when you were crunching your Doritos and reaching your red-stained fingers for a bottle of Mountain Dew with which to wash down the whole mass of red-and-green-dye-filled pre-type 2 diabetes. No, soon you could be swigging... More »

Ex-Interns: We Invented the Doritos Taco ... in 1995

And they offer up some proof

(Newser) - While interning for Taco Bell's ad agency in the summer of 1995, four college students took part in a competition. Their idea—which didn't win, yet might seem familiar: a taco shell made out of ... Doritos. Of course, Taco Bell ultimately came out with just that roughly 17... More »

JCPenney Drunk Tweets During Super Bowl?!

Nope, it turns out the retailer was just kidding around

(Newser) - JCPenney, drunk tweeter? Nah, it turns out the company's retail Twitter account was just pulling our collective leg—and attracting a little attention—by tweeting silly things, AdWeek reports. But it's kinda funny to see how the tweets drew the Doritos and Kia social media teams into taking... More »

How Taco Bell Built the Doritos Locos Taco

It started by buying a paint-spray gun from Home Depot

(Newser) - The Doritos Locos Taco has been insanely successful for Taco Bell, with over 450 million sold since it launched early last year. Fast Company goes behind the scenes of the phenomenon, tracking the taco from an outlandish idea sketched on a piece of paper to the chain's biggest selling... More »

What We Can Learn From Taco Bell

High-brow, low-brow innovation combine for success: Daniel Gross

(Newser) - Despite growing health consciousness and increasingly sophisticated palates, Americans flocked to Taco Bell last year, fueling the staggering success of the Doritos Locos Tacos . Indeed, the Doritos-shell taco is getting credit as the main factor behind Taco Bell's 8% boost in same-stores sales in 2012, a year that saw... More »

This Year's Best Super Bowl Ads

Anheuser-Busch, Audi, AXE Apollo make the top 10

(Newser) - Don't give a hoot who wins the Super Bowl, but still like the ads? Can't blame you, considering they cost $3.8 million per 30 seconds. SPOILER ALERT: The Daily News rounds up 10 of its favorites, including:
  1. Anheuser-Busch: "Brotherhood." A man raises a horse, loves
... More »

Doritos Taco Is Taco Bell's Biggest Hit Ever

And two more flavors may be coming

(Newser) - You may have scoffed when Taco Bell unveiled its Doritos Locos Taco —a taco wrapped in a Nacho Cheese Doritos-flavored shell—but the masses apparently love it, because it's become Taco Bell's most successful launch ever. More than 200 million have been sold since March, leading to... More »

Mexican Cartel Torches PepsiCo Warehouses

Arsonists target Sabritas potato chip operations

(Newser) - In a first major attack on an American firm, members of a Mexican drug cartel have torched five warehouses owned by a PepsiCo subsidiary. Masked men were witnessed hurling firebombs that incinerated the Sabritas potato chip warehouses and dozens of delivery trucks parked outside in the states of Michoacan and... More »

'Neon Orange Monstrosity'? Taco Bell Meets Doritos

Chain unveils new shell nationwide

(Newser) - Americans everywhere can now buy a Taco Bell taco whose shell is made out of Doritos , notes the AP , and a $75 million advertising campaign means the pitch will be hard to avoid. Judging by early reaction, this is either everything that's right or wrong with the nation:
  • Chris
... More »

And This Year's Top Super Bowl Ads Were...

Doritos' bungee baby, Clint Eastwood for Chrysler lead the way

(Newser) - Sure, the New York Giants won the game itself, but Doritos was the big winner of the Super Bowl contest that really mattered—the ad race. Doritos' baby bungee scored the most Twitter mentions, a big 48,498 tweets, reports the Wall Street Journal; it also took the top spot... More »

Taco Bell Introducing Doritos Taco

Weird menu addition already made its debut in California

(Newser) - If you just can't decide what's better—a Taco Bell taco or a bag of Doritos—now you don't have to. The fast food chain is rolling out its Doritos Locos Tacos in stores around the country, the Huffington Post reports. The tacos, which have a Nacho... More »

World's Strangest Doritos Flavors

From seafood to sweets, some tastes just don't go with Doritos

(Newser) - The founder of Doritos chips may have passed away last week , but his crunchy legacy will live on in a myriad of flavors all over the world. And while many Doritos are indulgently tasty, others are just plain scary, says the Frisky :
  • Pizza-LA Winter Crab: "These sound classy, but
... More »

Doritos Creator to Have Chips Tossed Into Grave

Arch West died last week at age 97

(Newser) - Not even death can come between a man and his Doritos. Arch West, the Frito-Lay marketing exec credited with inventing the chip brand, died last week at age 97, reports the AP , and his Oct. 1 graveside service will feature the chips he dreamed up after stumbling upon a San... More »

Frito-Lay to Make Half Its Chips All-Natural

But don't expect Doritos or Cheetos to join the party

(Newser) - Frito-Lay: Health food company? Well, not exactly, but the oft-maligned snack maker is giving its line a makeover that should play well with the Whole Foods crowd. Starting in 2011, 50% of its line will be made from all-natural ingredients, USA Today reports. That means no more sodium diacetate in... More »

Americans' Favorite Snack Brand: Ritz Crackers

Wheat Thins Second, Orville Redenbacher Third

(Newser) - Americans who can afford brand-name snacks have a clear-cut favorite, a new survey reveals: Ritz crackers. "Butter and salt is a pretty good combination for most Americans and most anybody," an exec with the survey firm tells the New York Post . Wheat Thins finished second and Orville Redenbacher... More »

Small Firm Nabs $650K Prize for Super Bowl Ad

Crafty dog spot from small NC firm comes in 2nd with viewers

(Newser) - A crafty dog and a bag of Doritos combined to create a memorable Super Bowl ad and a big payday for a small North Carolina production company—$650,000. The firm won $50,000 for the spot originally and another $600,000 for taking the runner-up spot in real-time viewer... More »

Why Congress Won't Face the Fat Problem

Lawmakers fear giving US 'bad news'—especially while munching Doritos

(Newser) - Congress is “in denial” on one key health issue: obesity, writes Lisa Lerer for Politico. Obesity-related illnesses reportedly cost $147 billion, or 10% of medical spending, last year—and lawmakers say they’re focused on cost-cutting. But, experts say, “no one wants to tell Americans the bad news.... More »

PepsiCo Offers $1M for Winning Super Bowl Ad

Company bets hefty prize will rekindle buzz around consumer-generated ads

(Newser) - PepsiCo is aiming to grab Budweiser's crown as king of the Super Bowl ads with a contest offering $1 million to anyone who can create a Doritos ad that tops viewer ratings during the game, the Wall Street Journal reports. The company hopes the cash prize will put a fresh... More »

Stories 1 - 20 |  Next >>