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NEWS ABOUT: keywords

eBay Shuts Window on Google Ads

Auction site drops search giant's marketing tools after weeklong spat

(Newser) - Online auction powerhouse eBay broke a multi-million-dollar "keyword" advertising deal with Google, ostensibly after the search engine threw a party in Boston that crowded an eBay conference. But the boycott on search-driven spots also comes as Google's online payment feature Checkout elbows in on eBay-owned PayPal's territory. More »

News Outlets Bid Up Search Word Prices

"Virgina Tech Shooting" peaked at $5 before dropping to six cents

(Newser) - Online news outlets, usually the ones selling sponsored links to advertisers, are also buying them, to compete for traffic, especially during major news events like the Virginia Tech massacre. From CNN to Fox to the New York Times, news organizations are bidding on Internet keywords at auction from search engines,... More »

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