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December 3, 2008 1:36:14 PM CST


Case Western Reserve University

Case Western Reserve University news stories

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Bar Code Marketing Misses Mark

Scanning codes with your phone reveals information—for a fee

(Newser) - A technology that lets European and Asian cellphone users point their phones at bar codes on everything from products to street signs to bring up more information isn’t ready for deployment in the US. At least that’s the indication so far of a trial at Case Western Reserve University in Cleveland, where students have been slow to adopt it, reports the New York Times . More »

More about:  cell phones marketing bar codes Case Western Reserve University

Lab Creates Speedy, Lean Mighty Mouse

Modified critters have voracious appetites but manage to stay thin

(Newser) - Scientists have made speedy super mice by flipping a genetic switch, reports the Guardian . The mice can run 30 times as far as regular mice, and they live longer and breed later. They also eat 60% more food than average mice but manage to stay leaner and possibly more resistant to cancer, say researchers at Case Western Reserve University. More »

More about:  biology mice genetic modification bioethics Case Western Reserve University

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