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July 25, 2008 6:06:56 PM CDT


Stories related to: Sony BMG Music Entertainment

Stories

5 Stories

  • March 2008
    • Sony Goes Viral With 'Thriller'

      Sony Goes Viral With 'Thriller'

      When Sony BMG wanted to work up some excitement for the 25th anniversary of Michael Jackson’s “Thriller,” a conventional campaign using the reclusive artist didn't look like a winner. So the label went the guerrilla route, staging “impromptu breakouts” of the "Thriller" zombie dance at locations including the London Underground and posting them on YouTube, reports the New York Times.   More »

      Tags

      YouTube   London   marketing   Michael Jackson   Sony BMG Music Entertainment   Sony BMG   Copenhagen   Thriller   Tesco   London Tube

  • February 2008
  • December 2007
  • November 2007
    • New Trend May Have Fans Shout, 'I Want My ITV!'

      New Trend May Have Fans Shout, 'I Want My ITV!'

      MTV just may become a thing of the past, thanks to a new wave sweeping the Net called “interactive video.” Encouraged by the popularity of music videos online, but frustrated by poor web quality, producers are allowing users to create their own video-viewing experience. Indie favorite Arcade Fire released their new single by letting fans click through the band’s clips. More »

      Tags

      music   United Kingdom   YouTube   Universal Music Group   Simon Cowell   Sony BMG Music Entertainment

    • Sony Ericsson Hums New Tune

      Sony Ericsson Hums New Tune

      London mobile-phone maker Sony Ericsson has unveiled plans for its own online music store for computers and mobile phones. The service will roll out next spring, and claims it will add millions of new music tracks from major record labels. The move comes as Sony Ericsson is facing increasing competition from Nokia and Apple's music-playing iPhone, which starts European sales Friday. More »

      Tags

      Universal Music Group   Warner Music   Sony Ericsson   Sony BMG Music Entertainment   EMI

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