paid searches

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Years of Search and Destroy Get Microsoft Back to Yahoo

New Yahoo CEO opens door for search deal, another shot to catch Google

(Newser) - A new CEO at Yahoo has many speculating Microsoft will renew its bid for Yahoo’s Web-search unit, the Wall Street Journal reports. But Microsoft’s quest isn’t a mere attempt to better compete with Google in the $12.3 billion paid-search market; it’s the rectification of years... More »

Internet Ads to Pass $21B

Web ad revenue will double by 2011

(Newser) - Spending on Internet advertising will pass $21 billion this year and double to $42 billion by 2011, as money is drawn away from print and television, according to research firm eMarketer. Paid searches will account for about 40% of spending.  Reuters reports all ad spending will rise just 2.... More »

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