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Victoria's Secret Is Closing a Lot of Stores

More than 50 locations will be shuttered as brand competes with big-box retailers, startups

(Newser) - Victoria's Secret has seemingly been operating under the "if it ain't broke, don't fix it" mantra, which for its specific purposes meant continuing to promote its brand through a long-successful campaign of celebrity supermodels and pushup bras. Except now it appears that business model may be... More »

Ta-Ta Towel Tackles Summer 'Boob Sweat'

For $45, a chafe-free summer could be yours

(Newser) - The latest summer craze isn't a hot cocktail or a hip-slimming swimsuit. The Ta-Ta Towel , a sort of hammock bra, has gone viral with the promise of eliminating "boob sweat." Fans have taken to social media to praise the invention HuffPost hails as "genius" and Instyle... More »

Cops: Thief Found in Bed With Stolen Lingerie Mannequin


(Newser) - A clerk at the Hustler Hollywood store in Nashville told police that a drunk guy entered the store after midnight Monday, grabbed a lingerie mannequin, took it into the parking lot, and, after a brief argument with the clerk, tossed it into the back of his truck and drove off.... More »

Women Seduce Prison Guards, Free 26 Inmates

The alleged perps brought spiked whiskey, authorities say

(Newser) - The alleged perpetrators of this prison break needed no weapons—only lingerie and spiked bottles of whiskey, CNN reports. According to local media, two women showed up at a prison in Nova Mutum, a small city in central Brazil, and persuaded the guards to let them in for a chat... More »

India Students Invent Anti-Rape Lingerie

It's electrified, will shock assailants and notify authorities

(Newser) - Now this is an ingenious invention: Indian engineering students have come up with anti-rape lingerie. It's not only electrified and can shock a person as many as 82 times; it is also equipped with communications software so it can alert authorities, and GPS so authorities can locate the victim,... More »

Alessandra Ambrosio Unveils $2.5M 'Fantasy Bra'

Victoria's Secret reveals fashion show model after accidental leak

(Newser) - The wearer of this year's Victoria's Secret Fantasy Bra has been revealed—after a bit of an "oops." The company had planned to unveil Alessandra Ambrosio as the lucky gal in its SoHo store tomorrow, but Ambrosio was accidentally seen wearing the bra—a bejeweled contraption... More »

600-Year-Old Bra Blows Hole in History of Lingerie

Bras were commonly thought to have been worn for just a century

(Newser) - The history of lingerie has long gone something like this: Corsets came first, then bras made their way onto the scene about 100 years ago. But a few scraps of linen found in an Austrian castle is turning that long-held story on its head. The AP reports that among 2,... More »

Saudi Arabia: Only Women Can Sell Lingerie

Country applies 2006 law

(Newser) - Saudi Arabia says starting Thursday, only females can work in women's lingerie stores. The 2006 law banning men from working in female apparel and cosmetic stores has never been put into effect, partly due to hard-liners in the religious establishment who oppose the whole idea of women working where... More »

Male Model Stars in Bra Ads

Androgynous model Andrej Pejic models for Hema

(Newser) - The "woman" modeling a push-up bra for Dutch department store Hema is actually a man: androgynous model Andrej Pejic . Pejic, 20, is a good choice if you want to boast how effective your "mega" push-up bras are, considering he has no breasts to speak of. The gender-bending model—... More »

Miranda Kerr Models $2.5M Victoria's Secret Bra

Diamond-encrusted bra is the only one of its kind, so far

(Newser) - Victoria’s Secret stepped up its game last night with the introduction of the $2.5 million Treasure Fantasy Bra, a cool half-million more than last year’s $2 million offering . Miranda Kerr modeled the diamond-encrusted bra during last night’s fashion show, just 10 months after giving birth to... More »

French Company Launches Lingerie Line for Little Girls

Even 4-year-olds are included

(Newser) - What 4-year-old doesn't need a frilly bra and panty set? A French fashion line of lingerie aimed at children and teenage girls is making awkward waves thanks to photos of young models in risquè outfits and seductive poses, reports Fashionista . Jours Après Lunes claims to be "the... More »

Rainbows, Wings Rule Victoria's Secret Fashion Show

Check out some of the craziest looks

(Newser) - The Angels strutted down the catwalk last night for the annual Victoria’s Secret fashion show, bedecked in race car gear, rainbows, and of course, lots of wings. Click through some of the looks in the gallery, or see Celebuzz for plenty more. More »

Adriana Lima Unveils $2M Bra

Victoria's Secret 'Bombshell Fantasy Bra' is quite sparkly

(Newser) - Got an extra $2 million burning a hole in your pocket? Then the new Victoria’s Secret “Bombshell Fantasy Bra” is for you. Victoria’s Secret Angel Adriana Lima modeled the Damiani-designed bra at a luncheon yesterday, and insisted that the push-up bra is “comfortable” and keeps “... More »

Finally, Victoria's Secret Halloween Costumes

Now you actually can wear lingerie for Halloween!

(Newser) - In the world of Victoria’s Secret, Halloween costumes aren’t called Halloween costumes: They’re called “Sexy Little Fantasies.” The lingerie giant launched the costume line this year, and, not surprisingly, there are absolutely no un-sexy offerings—so if you were hoping to dress up as the... More »

More Women Flaunt the A-Cup

More and more embracing their smaller assets

(Newser) - When it comes to breasts, bigger isn’t always better . The assumption that A-cup women are constantly looking for push-up bras to enhance their assets is no longer unequivocally true, and a number of boutiques and online stores are now specializing in smaller size—but still sexy—bras. In the... More »

Princess Di Underwear Ad Has Brits in Snit

She's barely dressed ... and why is she playing a cello?

(Newser) - A lingerie company in China found an odd way to mark the Aug. 31 anniversary of Princess Diana’s death: with an ad showing the beloved Di in a bra and underwear. Jealousy International’s ad for “Diana underwear” (yes, really) uses the tag line, “Feel the romance... More »

Victoria's Secret Slights Saints, Enrages Fans

Champions excluded from NFL undies collection

(Newser) - Victoria's Secret has enraged Louisiana's female football fans—reputedly some of the most intense around—by excluding the New Orleans Saints from its Pink NFL lineup, Advertising Age reports. Not only are the defending Super Bowl champs missing, but the line does include the Boston Red Sox, which was not... More »

Granny Panties Are Back

Sales of large underwear on the rise

(Newser) - In retrospect, it makes a lot of sense: Big butts are trendy , so why not big panties? Yes, the thong is out , and granny panties are in, reports the Daily Mail . We can thank Mad Men and its waist-cinching styles for this new trend toward high-waisted undies—especially the slimming... More »

Fox, ABC Censor Plus-Size Lingerie Ad

Networks apparently afraid of cleavage

(Newser) - Apparently, only skinny girls can show cleavage on network TV. Or at least, that's the double standard Lane Bryant saw, after ABC and Fox got squeamish about its new lingerie ad, Adweek reports. ABC refused to air the ad during Dancing With the Stars, while Fox “demanded excessive... More »

Lingerie Football Players Punished for Wearing Pads

They're OK on the field, but not on magazine covers

(Newser) - Players in the Lingerie Football League wear pads on the field, but apparently not in photo shoots—and now two of the best players are on probation for doing exactly that. An LFL rep says Miami Caliente quarterback Anonka Dixon and receiver Tina Caccavale are in trouble for wearing shoulder... More »

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