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NEWS ABOUT: lingerie

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Saudi Arabia: Only Women Can Sell Lingerie

Country applies 2006 law

(AP) - Saudi Arabia says starting Thursday, only females can work in women's lingerie stores. The 2006 law banning men from working in female apparel and cosmetic stores has never been put into effect, partly due to hard-liners in the religious establishment who oppose the whole idea of women working where... More »

Male Model Stars in Bra Ads

Androgynous model Andrej Pejic models for Hema

(Newser) - The "woman" modeling a push-up bra for Dutch department store Hema is actually a man: androgynous model Andrej Pejic . Pejic, 20, is a good choice if you want to boast how effective your "mega" push-up bras are, considering he has no breasts to speak of. The gender-bending model—... More »

Miranda Kerr Models $2.5M Victoria's Secret Bra

Diamond-encrusted bra is the only one of its kind, so far

(Newser) - Victoria’s Secret stepped up its game last night with the introduction of the $2.5 million Treasure Fantasy Bra, a cool half-million more than last year’s $2 million offering . Miranda Kerr modeled the diamond-encrusted bra during last night’s fashion show, just 10 months after giving birth to... More »

French Company Launches Lingerie Line for Little Girls

Even 4-year-olds are included

(Newser) - What 4-year-old doesn't need a frilly bra and panty set? A French fashion line of lingerie aimed at children and teenage girls is making awkward waves thanks to photos of young models in risquè outfits and seductive poses, reports Fashionista . Jours Après Lunes claims to be "the... More »

Rainbows, Wings Rule Victoria's Secret Fashion Show

Check out some of the craziest looks

(Newser) - The Angels strutted down the catwalk last night for the annual Victoria’s Secret fashion show, bedecked in race car gear, rainbows, and of course, lots of wings. Click through some of the looks in the gallery, or see Celebuzz for plenty more. More »

Adriana Lima Unveils $2M Bra

Victoria's Secret 'Bombshell Fantasy Bra' is quite sparkly

(Newser) - Got an extra $2 million burning a hole in your pocket? Then the new Victoria’s Secret “Bombshell Fantasy Bra” is for you. Victoria’s Secret Angel Adriana Lima modeled the Damiani-designed bra at a luncheon yesterday, and insisted that the push-up bra is “comfortable” and keeps “... More »

Finally, Victoria's Secret Halloween Costumes

Now you actually can wear lingerie for Halloween!

(Newser) - In the world of Victoria’s Secret, Halloween costumes aren’t called Halloween costumes: They’re called “Sexy Little Fantasies.” The lingerie giant launched the costume line this year, and, not surprisingly, there are absolutely no un-sexy offerings—so if you were hoping to dress up as the... More »

More Women Flaunt the A-Cup

More and more embracing their smaller assets

(Newser) - When it comes to breasts, bigger isn’t always better . The assumption that A-cup women are constantly looking for push-up bras to enhance their assets is no longer unequivocally true, and a number of boutiques and online stores are now specializing in smaller size—but still sexy—bras. In the... More »

Princess Di Underwear Ad Has Brits in Snit

She's barely dressed ... and why is she playing a cello?

(Newser) - A lingerie company in China found an odd way to mark the Aug. 31 anniversary of Princess Diana’s death: with an ad showing the beloved Di in a bra and underwear. Jealousy International’s ad for “Diana underwear” (yes, really) uses the tag line, “Feel the romance... More »

Victoria's Secret Slights Saints, Enrages Fans

Champions excluded from NFL undies collection

(Newser) - Victoria's Secret has enraged Louisiana's female football fans—reputedly some of the most intense around—by excluding the New Orleans Saints from its Pink NFL lineup, Advertising Age reports. Not only are the defending Super Bowl champs missing, but the line does include the Boston Red Sox, which was not... More »

Granny Panties Are Back

Sales of large underwear on the rise

(Newser) - In retrospect, it makes a lot of sense: Big butts are trendy , so why not big panties? Yes, the thong is out , and granny panties are in, reports the Daily Mail . We can thank Mad Men and its waist-cinching styles for this new trend toward high-waisted undies—especially the slimming... More »

Fox, ABC Censor Plus-Size Lingerie Ad

Networks apparently afraid of cleavage

(Newser) - Apparently, only skinny girls can show cleavage on network TV. Or at least, that's the double standard Lane Bryant saw, after ABC and Fox got squeamish about its new lingerie ad, Adweek reports. ABC refused to air the ad during Dancing With the Stars, while Fox “demanded excessive... More »

Lingerie Football Players Punished for Wearing Pads

They're OK on the field, but not on magazine covers

(Newser) - Players in the Lingerie Football League wear pads on the field, but apparently not in photo shoots—and now two of the best players are on probation for doing exactly that. An LFL rep says Miami Caliente quarterback Anonka Dixon and receiver Tina Caccavale are in trouble for wearing shoulder... More »

New Bras Moisturize, Smooth Cleavage

Your underwear can now expand, contract with body temp, too

(Newser) - Who says bras are just for support? New undergarments set to be unveiled at an upcoming Paris trade fair are designed to do everything from “ironing out” cleavage wrinkles to moisturizing your skin. One Slovenian model has expandable cups that adjust according to body temperature. “Ironing out your... More »

A Bra That's a Putting Mat

A perfect gift for the naked golf enthusiast

(Newser) - Lingerie maker Triumph has really outdone itself this time in the “wacky Japanese novelty bra” category. Its “Nice Cup in Bra,” a corset made to highlight the increasing popularity of golf among Japanese women, has pockets for balls and tees and rolls out into a 5-foot-long practice... More »

I Sold Panties on Craigslist

The buyers weren't bad, but some of the nonbuyers were slimy

(Newser) - An "impoverished journalist" not quite desperate enough to sell her body on Craigslist decided to try the next best thing—selling used panties. "Unlike sex for money, selling used underwear didn't feel inherently sleazy or immoral," Meghan Pleticha writes for Nerve. She drew the line at posing... More »

Fashion Reality Check: No One Wears Just Lingerie

Fashion Week's underwear looks leave a lot to be desired for real women

(Newser) - The lingerie-inspired looks currently abounding on the Paris runways make a person wonder: What woman would really leave the house wearing “micro miniskirts, transparent blouses, pointy Mad Men bras, and panties worn as shorts”? The looks “reveal how hard the industry is struggling to grab shoppers'... More »

Lingerie Football League Ignites Bra-ha-ha

Players insist it's not all about the underwear as feminists fume

(Newser) - The Lingerie Football League kicks off today and players from teams like the Dallas Desire and the San Diego Seduction insist it's as much about the football as the female flesh, despite gripes from feminists, Reuters reports. The women acknowledge that displays of athletic prowess are unlikely to be the... More »

Sales of Men's Undies Rebound With Economy

Analyst sees hope in unusual indicator's promising numbers

(Newser) - Amid mixed reports about recession and economic recovery, here's a bright spot: Men’s underwear sales are on the rebound. Believe it or not, that's a reliable indicator, because selling unmentionables is “such a need-based business that it really is a good indication that the consumer hasn't checked... More »

Saudi Women Learn to Sell Bras—But Still Can't

Women push for the right to work in underwear shops

(Newser) - Two dozen Saudi women are pushing change in Saudi Arabia, one underwear at a time. The graduates of the first lingerie class in the kingdom—where women can't sell such products—learned essentials such as how to measure bra sizes during the 10-day class. An Australian woman taught the course,... More »

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