Nielsen Media Research

5 Stories

Record Low TV Ratings for World Series

Previous record held by 2008, 2010 series

(Newser) - The San Francisco Giants' sweep of the Detroit Tigers set a record low for the World Series' television ratings. The four games on Fox averaged a 7.6 rating and 12 share, Nielsen Media Research says. The previous low was an 8.4 for the 2008 Phillies-Rays and 2010 Giants-Rangers... More »

A Record 111M Tuned in Last Night

111 million tuned in for big game: Nielsen

(Newser) - For the second year in a row, the Super Bowl has set a new record for American television viewing. The Nielsen Co. said today that an estimated 111 million people watched the Green Bay Packers outlast the Pittsburgh Steelers in football's ultimate game. That tops the 106.5 million who... More »

TiVo Changes Tune, Plays Nice with Media

Banner ads, ratings welcome additions for network partners

(Newser) - TiVo isn’t a media pariah anymore, the New York Times reports, thanks to a series of moves to buddy up with networks it once scared. TiVo recently signed a deal to provide NBC with second-by-second ratings of programs, showing exactly which ads people are watching. It has also developed... More »

NBC Looks to TiVo to Help Sell Clients

Network is hoping to corral ad zappers by tapping DVR data

(Newser) - NBC Universal will begin using viewership data gleaned from TiVo digital video recorders beginning in January, making it the first of the major networks to have access to second-by-second ratings of programming and commercials from TiVo, reports the Wall Street Journal. The network hopes TiVo will help it develop effective... More »

Writers' Strike Could Send Soaps Down the Drain

Strike threatens an already troubled genre

(Newser) - The strike by the Writers Guild of America could leave an entire genre hanging by a bubble. Daytime soaps operas won't be sent into reruns immediately, like late-night talk shows, because  producers have scripts stockpiled. But the soaps have been hemorraghing viewers  for years, reports the Los Angeles Times, and... More »

5 Stories