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THURSDAY, NOVEMBER 26, 2009
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NEWS ABOUT: Nielsen Media Research

Nielsen Media Research stories: 3 news summaries

TiVo Changes Tune, Plays
Nice with Media

Banner ads, ratings welcome additions for network partners

Dec 10, 07 1:13 PM CST
(Newser) - TiVo isn’t a media pariah anymore, the New York Times reports, thanks to a series of moves to buddy up with networks it once scared. TiVo recently signed a deal to provide NBC with second-by-second ratings of programs, showing exactly which ads people are watching. It has also... More »

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television • NBC Universal • DVR • TiVo • Nielsen Media Research

NBC Looks to TiVo to Help Sell Clients

Network is hoping to corral ad zappers by tapping DVR data

Nov 27, 07 12:22 PM CST
(Newser) - NBC Universal will begin using viewership data gleaned from TiVo digital video recorders beginning in January, making it the first of the major networks to have access to second-by-second ratings of programming and commercials from TiVo, reports the Wall Street Journal. The network hopes TiVo will help it develop effective... More »

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television • NBC • NBC Universal • commercials • Telemundo • DVR • Nielsen Ratings • TiVo • Nielsen Media Research • Bravo

Writers' Strike Could Send Soaps Down the Drain

Strike threatens an already troubled genre

Nov 12, 07 4:31 AM CST
(Newser) - The strike by the Writers Guild of America could leave an entire genre hanging by a bubble. Daytime soaps operas won't be sent into reruns immediately, like late-night talk shows, because  producers have scripts stockpiled. But the soaps have been hemorraghing viewers  for years, reports the Los Angeles Times, and... More »

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soap operas • Writers Guild of America • Hollywood writers' strike • General Hospital • The Young and the Restless • Days of Our Lives • Nielsen Media Research • As the World Turns • The Bold and the Beautiful • The Guiding Light

3 Stories


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