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MONDAY, NOVEMBER 23, 2009
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NEWS ABOUT: Madison Avenue

Madison Avenue stories: 4 news summaries

 Mad Men Gets 4th Season 


Sep 1, 09 8:23 PM CDT
(AP) - AMC television is advertising the good news for Mad Men—the 1960s Madison Avenue drama will return for a fourth season. The series debuted as a low-rated, critical darling but has seen its audience grow at the start of its third season. The early renewal lets viewers know the retro... More »

MORE ABOUT:
entertainment • advertising • AMC • Emmy Awards • Madison Avenue • Mad Men • drama

 Ads Tap Into US Bitterness 

Commercials get angry at CEOs, uppity lifestyles

May 15, 09 6:31 AM CDT
(Newser) - Seeking to key into the national mood, the latest spots from Madison Avenue are uncharacteristically angry, the New York Times reports. “We’re turning up the volume in relation to what our customers are feeling,” says the marketing head at Kodak, whose new printer ads slam the “... More »

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advertising • JetBlue • Eastman Kodak • anger • Madison Avenue • consumer psychology • advertising agency • Miller High Life • Jay-ZTV

Wounded Bear Scrambles
for a Savior

Stearns hopes
to find a quick buyer
in troubled times

Mar 15, 08 3:38 PM CDT
(Newser) - What's next for Bear Stearns? A Wall Street institution for the better part of a century, it is now scrambling to find a buyer. Its best hope is JP Morgan, which provided a temporary lifeline yesterday along with the Fed. But other possible suitors include Citibank and HSBC, the Wall ... More »

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Wall Street • Federal Reserve • Bear Stearns • Citibank • HSBC • emergency funding • Madison Avenue • subprime crisis • JPMorgan Chase

Americans Turn to Web TV, And Advertisers Too

Madison Avenue product placements court cyber-audiences

Nov 16, 07 12:56 PM CST
(Newser) - As broadband Internet access becomes all-pervasive, more Americans are turning from the tube to YouTube—and Madison Avenue is taking notice. The New York Times looks at the advertising industry's foray into online television, eager to get their products in front of the young, male, affluent audiences of Internet channels... More »

MORE ABOUT:
television • YouTube • advertising • McDonald's • web video • Madison Avenue • Fantastic Two • Blip.TV • Blame Society • Internet advertising

4 Stories


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