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USA Today Unveils Big Redesign

Website, print edition looking to draw more advertisers

(Newser) - Things are changing over at 30-year-old USA Today, which will launch a major redesign of its newspaper tomorrow and its website on Saturday, reports AdAge . Both will become more colorful and modern-looking (read: more like a mobile app), but the changes aren't just for the readers. Gannett wants to... More »

Why SI Needs a Swimsuit Issue

Sexy annual is like the 'Super Bowl for print'

(Newser) - Sports Illustrated recently unveiled the cover for its most important product of the year: The 2010 Swimsuit Issue. Roll your eyes if you must, but this annual bikini-fest is big business, writes Dylan Stableford at The Wrap . The swimsuit issue accounts for a whopping 7% of SI’s annual revenues.... More »

Fall Fashion Mags Shed a Few Pounds

Advertisers slowly turn to the Internet

(Newser) - Fashion magazines’ typically beefy September issues are nearly a third skinnier this year as advertisers drift away from print, the Wall Street Journal reports. Vogue, for example, boasted 840 pages in September 2007; this year, it’s just 429 pages, a 36% drop from last year. Advertisers are trying out... More »

Newspaper Ad Forecast: 'Long Way From Extinction'

Print publications will serve 'distilled' upper-crust audience, analysts predict

(Newser) - For the newspaper industry, finally a bit of good news: Ad revenue is projected to end its long slide and actually increase 2.4% in 2010, says a forecast from Borrell Associates. Modest year-by-year increases are expected to continue through at least 2014, reports Advertising Age. Borrell’s analysis does... More »

10 Mag Subscription Steals —and Pricey Alternatives

(Newser) - With ad dollars drying up, some magazines are offering rock-bottom subscription prices to boost circulation and build their brands. Advertising Age looks at the cheapest bets:
  • Parents: The least expensive subscription found, at 33¢ an issue.
  • TV Guide: A steal at 36¢ an issue.
  • Yachting: Just because the reader is
... More »

Quincy Jones Wants Vibe Back—Online

'They just messed my magazine all up,' former owner says

(Newser) - Don’t count out Vibe, Quincy Jones tells Ebony. Despite this week's announced end to its print edition, Jones says the hip-hop publication he founded 16 years ago will continue online. “I’m trying to buy my magazine back now,” Jones said. “They just messed my magazine... More »

Ad Slump KOs Vibe

(Newser) - Hip-hop magazine Vibe is ceasing operations today, the New York Times reports. The publication has been in dire financial straits, and its chief said it had sought new investors or a plan “to restructure the huge debt on our small company” to no avail. Though Vibe reported healthy circulation... More »

Coke Must Run Corrected Ads in Australia

(Newser) - Coke has to run a series of we-goofed ads in Australia after asserting in a recent campaign that the soft drink doesn’t rot teeth, make you fat, or contain much caffeine, the Australian reports. “The moment we saw the ad our eyebrows were raised and that turned to... More »

Journal Poaches Times' Ad Dollars

Expansion of coverage under Murdoch has lured high-end retailers to WSJ

(Newser) - The New York Times and the Wall Street Journal are in an advertising war, and it appears the Journal is winning, Bloomberg reports. Notable accounts, particularly in the luxury market, are fleeing to the Times’ rival. “They’re definitely stealing advertising dollars,” one analyst said of the Journal,... More »

Newspaper Ad Profits Down Despite Increase in Online Ads

Editorial staff cuts loom, classifieds hardest hit

(Newser) - A 21% third-quarter increase in newspapers' online advertising revenues was not enough to offset a print ad spending decline that brought total ad spending down 7.4% to $10.9B. As major newspaper companies grapple with contracting print revenues and declining profits, Gannett's USA Today has announced 8.8% cuts... More »

10 Stories