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SATURDAY, NOVEMBER 21, 2009
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NEWS ABOUT: print advertising

print advertising stories: 8 news summaries

 Fall Fashion Mags 
 Shed a Few Pounds 

Advertisers slowly turn to the Internet

Aug 17, 09 10:50 AM CDT
(Newser) - Fashion magazines’ typically beefy September issues are nearly a third skinnier this year as advertisers drift away from print, the Wall Street Journal reports. Vogue, for example, boasted 840 pages in September 2007; this year, it’s just 429 pages, a 36% drop from last year. Advertisers are trying... More »

MORE ABOUT:
fashion • Louis Vuitton • online advertising • marketing • magazine • Vogue • print advertising • advertisers • Diane Von Furstenberg • magazine industry • Jay-ZTV

Newspaper Ad Forecast: 'Long Way From Extinction'

Print publications will serve 'distilled' upper-crust audience, analysts predict

Aug 7, 09 5:05 PM CDT
(Newser) - For the newspaper industry, finally a bit of good news: Ad revenue is projected to end its long slide and actually increase 2.4% in 2010, says a forecast from Borrell Associates. Modest year-by-year increases are expected to continue through at least 2014, reports Advertising Age. Borrell’s analysis does... More »

MORE ABOUT:
newspaper • advertising • print industry • ad revenue • print advertising • readership

(Newser) - With ad dollars drying up, some magazines are offering rock-bottom subscription prices to boost circulation and build their brands. Advertising Age looks at the cheapest bets:
  • Parents: The least expensive subscription found, at 33¢ an issue.
  • TV Guide: A steal at 36¢ an issue.
  • Yachting: Just because
... More »

MORE ABOUT:
Seventeen magazine • subscription • print advertising • magazine industry • publishing industry • Paula Deen • New York magazine • TV Guide • Wine Spectator • Cooking With Paula Deen • FLEX • Cigar Aficionado • Garden & Gun • Science Illustrated • Yachting magazine • Parents magazine

Quincy Jones Wants Vibe Back—Online

'They just messed
my magazine all up,'
former owner says

Jul 2, 09 4:42 PM CDT
(Newser) - Don’t count out Vibe, Quincy Jones tells Ebony. Despite this week's announced end to its print edition, Jones says the hip-hop publication he founded 16 years ago will continue online. “I’m trying to buy my magazine back now,” Jones said. “They just messed my magazine... More »

MORE ABOUT:
entertainment • Internet • online media • magazine • print industry • print advertising • Quincy Jones • Vibe • Jay-ZTV

 Ad Slump KOs Vibe 


Jun 30, 09 3:33 PM CDT
(Newser) - Hip-hop magazine Vibe is ceasing operations today, the New York Times reports. The publication has been in dire financial straits, and its chief said it had sought new investors or a plan “to restructure the huge debt on our small company” to no avail. Though Vibe reported healthy circulation... More »

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entertainment • magazine • publishing • recession • circulation • hip-hop • print advertising • Vibe • out of business

(Newser) - Coke has to run a series of we-goofed ads in Australia after asserting in a recent campaign that the soft drink doesn’t rot teeth, make you fat, or contain much caffeine, the Australian reports. “The moment we saw the ad our eyebrows were raised and that turned... More »

MORE ABOUT:
obesity • Australia • advertising • Coca Cola • caffeine • teeth • retract • dental hygiene • print advertising • corrective

 Journal Poaches 
 Times' Ad Dollars 

Expansion of coverage under Murdoch has lured high-end retailers to WSJ

Nov 21, 08 5:45 PM CST
(Newser) - The New York Times and the Wall Street Journal are in an advertising war, and it appears the Journal is winning, Bloomberg reports. Notable accounts, particularly in the luxury market, are fleeing to the Times’ rival. “They’re definitely stealing advertising dollars,” one analyst said of the Journal,... More »

MORE ABOUT:
newspaper • Rupert Murdoch • New York Times • advertising • Wall Street Journal • Bill Keller • print advertising • Robert Thomson • economic downturn

Newspaper Ad Profits Down Despite Increase in Online Ads

Editorial staff cuts loom, classifieds hardest hit

Nov 21, 07 11:49 AM CST
(Newser) - A 21% third-quarter increase in newspapers' online advertising revenues was not enough to offset a print ad spending decline that brought total ad spending down 7.4% to $10.9B. As major newspaper companies grapple with contracting print revenues and declining profits, Gannett's USA Today has announced 8.8% cuts... More »

MORE ABOUT:
newspaper • advertising • online advertising • news • print advertising • classified ads

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