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THURSDAY, NOVEMBER 26, 2009
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NEWS ABOUT: RE/MAX International

RE/MAX International stories: 1 news summaries

Now Cable is Watching You

New ad technology tracks family viewing habits from cable box data

Nov 25, 07 10:53 PM CST
(Newser) - Viewing data flashed from cable boxes is being used to monitor family viewing habits and then target advertising more selectively to cable customers. The Wall Street Journal reports the new process comes from Navic Networks, an interactive TV company in Massachusetts, comparable to technology used by Internet advertisers, and is... More »

MORE ABOUT:
targeted advertising • cable operators • RE/MAX International • Cox Communications • Navic Networks • Admira • Claritas • Internet advertising

1 Story


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