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NEWS ABOUT: Gatorade

Coconut Water: Mother Nature's Gatorade?

...or just a tempting, pricey beverage?

(Newser) - Celebs can't stop drinking it, and neither can the rest of us: Coconut water is flying off shelves, with the biggest US maker reporting its sales jumped from $4 million in 2007 to $20 million last year. The beverage, which costs as much as $3 for 11 ounces, is... More »

Didn't Run a Marathon? You Don't Need Gatorade

Sports drinks overkill for casual exercisers

(Newser) - Sports drinks like Gatorade, PowerAde, and Pure Sport are advertised as revitalizing thirst-quenchers for professional athletes, graciously made available to casual exercisers like you. But most desk jockeys don't need anything the drinks provide except water, new analysis suggests. Exercise does deplete both electrolytes and carbohydrates, but the average American... More »

Brands Sour on Corn Syrup, Switch to Sugar

Selling the switch is a challenge for marketers

(Newser) - Major brands like Hunt's ketchup, Gatorade, and Wheat Thins are ditching high-fructose corn syrup, the popular but much-maligned sweetener, and turning instead to good old-fashioned sugar. "We know moms don't like (corn syrup), and they don't want to feed it to their kids," a supermarket expert tells Advertising ... More »

Enquirer: Tiger Hooked on Drugs, Too

Woods returned to rehab for substance abuse, not sex addiction: tab

(Newser) - Tiger Woods isn't just a great golfer and a sex addict—he's a drug addict, too, according to the National Enquirer . Woods "blamed a lot of his cheating behavior on his drug addiction, saying that the drugs were responsible for impairing his judgment," but wife Elin Nordegren isn't... More »

Gatorade Dumps Tiger, 2nd Porn Star Emerges

Woods' ads vanish from primetime TV

(Newser) - Gatorade is the first sponsor to head for the hills in the wake of Tiger Woods' burgeoning sex saga that now links the champ to a second porn star. Pepsico revealed yesterday that it's dropping its Gatorade Tiger Focus drink, but swears it has nothing to do with Woods' dirty... More »

Blue Food Dye May Help Treat Spinal Injury

M&M coloring, if taken in time, could reduce paralysis, study finds

(Newser) - A dye used to color blue M&Ms and Gatorade may have a higher calling: Scientists say it could help treat spinal-cord injury, ScienceBlog reports. After a spinal injury, a chemical called ATP, usually key to cells’ health, rushes to the site and kills cells, worsening paralysis. With more research,... More »

Pickle Juice Joins Ranks of Odd, Cheap Sports Foods

(Newser) - During a recession, even endurance athletes have to watch their wallets. Increasingly, the Boston Globe reports, marathoners and pro athletes are turning to cheap, readily available means of replacing carbs and electrolytes—even if that means pounding pickle juice. “It’s been a hidden secret,” said the maker... More »

Creator of Gatorade Dies

Dr. Robert Cade invented the sports drink for Florida's football Gators

(Newser) - The University of Florida researcher who invented Gatorade 40 years ago to hydrate his school football team died today at age 80. Dr. Robert Cade's first batch tasted a bit like "toilet bowl cleaner," but a little sugar and lemon juice fixed that. Today, the ubiquitous sports drink... More »

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