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NEWS ABOUT: sports drinks

The Latest Sports Drink Craze: Beer

Gulp. It's non-alcoholic. Mostly. Gulp.

(AP) - Beer: It's not just for couch potatoes anymore. A Bavarian brewmeister is touting its non-alcoholic beer as the latest sport drink for athletes, handing it out at the finish line of sporting events and touting its regenerative benefits. Unlike Gatorade, Erdinger Alkoholfrei is served up with a frothy head, and... More »

Didn't Run a Marathon? You Don't Need Gatorade

Sports drinks overkill for casual exercisers

(Newser) - Sports drinks like Gatorade, PowerAde, and Pure Sport are advertised as revitalizing thirst-quenchers for professional athletes, graciously made available to casual exercisers like you. But most desk jockeys don't need anything the drinks provide except water, new analysis suggests. Exercise does deplete both electrolytes and carbohydrates, but the average American... More »

On Shelves Soon: Facebook-Flavored VitaminWater

'Connect' will have black cherry-lime flavor, nutrients

(Newser) - If you’re one of those people who can’t get enough of Facebook, good news is coming to your corner store in March, in the form of VitaminWater’s new flavor. “Connect,” a black cherry-lime concoction, is the result of a contest on the drink’s Facebook... More »

Pickle Juice Joins Ranks of Odd, Cheap Sports Foods

(Newser) - During a recession, even endurance athletes have to watch their wallets. Increasingly, the Boston Globe reports, marathoners and pro athletes are turning to cheap, readily available means of replacing carbs and electrolytes—even if that means pounding pickle juice. “It’s been a hidden secret,” said the maker... More »

Creator of Gatorade Dies

Dr. Robert Cade invented the sports drink for Florida's football Gators

(Newser) - The University of Florida researcher who invented Gatorade 40 years ago to hydrate his school football team died today at age 80. Dr. Robert Cade's first batch tasted a bit like "toilet bowl cleaner," but a little sugar and lemon juice fixed that. Today, the ubiquitous sports drink... More »

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