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NEWS ABOUT: Internet advertising

Traffic On the Rise at AOL's Content Sites

Internet giant's transition to ad-driven firm picking up pace

(Newser) - It's been a while since AOL was associated with rising numbers, but a jump in traffic to its content sites shows the company's transition to an ad-supported business is on track, the Wall Street Journal reports. The company redesigned its news, sports, and health sites and created some new ones... More »

Facebook Apps Have Fans, Need Money

Companies figure out how to profit from widgets

(Newser) - Facebook widgets have been wildly popular, but they haven’t always been wildly profitable. “The fascinating thing about widgets is it turns out that distribution isn't really the challenge,” says the CEO of VideoEgg, the developer behind Scrabulous and Flixster. "The question is how do you monetize... More »

Yahoo, Google Close in on Search Ad Deal

A successful system test puts Yahoo in the catbird seat with Microsoft

(Newser) - A deal that would have Google operate Yahoo’s core search ad business may be closer now that the two have successfully tested the system, reports the Wall Street Journal. An agreement would increase Yahoo’s cash flow by as much as $1 billion annually, and give it additional leverage... More »

Internet Bigwigs Fight NY Law on Tracking Web Users

Companies say they have a right to collect information for advertisers

(Newser) - Google, Yahoo and a bevy of Internet biggies have joined to fight a proposed New York state law that would limit their ability to collect information about people's web habits for advertisers, reports the Wall Street Journal. The coalition says the law would endanger the future of online advertising and... More »

Google Trims 300 Jobs at DoubleClick

First major layoff in search giant's history follows merger

(Newser) - Some 300 DoubleClick employees, who briefly enjoyed a taste of Google culture after the ad agency was acquired in March, are facing layoffs as the search giant merges the two operations, reports the New York Times. It’s the first major layoff in Google’s history and trims DoubleClick’s... More »

Web Inventor: Don't Track Me, Bro

Internet creator decries spyware: 'You can't have' my data

(Newser) - He may have created a web that's worldwide, but Internet founder Tim Berners-Lee is very proprietary when it comes to tracking programs, such as Phorm, that allow ISPs to monitor their customers. Berners-Lee says he’d drop any company caught mining his data. “It’s mine—you can’t... More »

Is the Internet Bad News for Journalism?

Coverage getting narrower, not broader, new report says

(Newser) - The Internet is changing journalism—but not in the ways many predicted. Contrary to expectations that coverage would broaden, a new report says the news agenda is actually narrowing. The Iraq war and presidential campaign represented more than a quarter of news stories last year, while countries besides Iraq, Iran,... More »

AOL Goes Social, Buys Bebo

$850M acquisition for a company struggling to change roles

(Newser) - AOL will buy Bebo.com for $850 million in an attempt to enter the social networking market, the Wall Street Journal reports. Bebo has 22 million unique visitors a month, well behind MySpace's 109 million, but the site’s strong European presence will give AOL access to key youth demographics... More »

Google Buys DoubleClick After EU Signs Off

Regulators cite Yahoo, AOL, and Microsoft as 'credible' competitors

(Newser) - Google acquired ad tracker DoubleClick today after EU regulators approved the $3.1 billion deal, the AP reports. Antitrust officials dismissed concerns about competition, saying Microsoft, Yahoo, and AOL also provide “credible” online ad services. The ruling ducked questions of how private data will be handled, an issue that... More »

The Internet Is Watching You

Biggest companies gather data on the average user hundreds of times a month

(Newser) - Long gone are the days of Internet anonymity. Big Web companies know all about you, says a study commissioned by the New York Times. The Internet giants track users’ behavior across sites, gathering details on a typical person several hundred times a month. That information lets them target content and—... More »

Web Preempts Boob Tube

Millions of viewers stream shows on demand

(Newser) - If you watch “The Office” or “Ugly Betty” online, you’re among millions of consumers who have forsaken the boob tube. Nielsen recently found that 25% of Internet users had watched TV online in the last three months. “It has become a mainstream behavior in an extraordinarily... More »

Microsoft CEO Takes Aim at Google

Ballmer says Google's Internet-ad dominance won't last

(Newser) - Microsoft CEO Steve Ballmer did an animated, sometimes antic, on-stage interview yesterday at Mix, Microsoft’s annual conference for web developers, emphasizing that he has every intention of taking some of Google's advertising business and using Yahoo to do it, the Seattle Times reports. "Advertising on the Internet is... More »

Even Google Not Immune in Downturn

Its shares off 40% since November, 'the shine is off' search behemoth

(Newser) - After a hitting record high in November, Google shares have fallen 40%, reports the Los Angeles Times. Investors are concerned that a downturn in consumer spending could slow Google's growth—previously thought to be recession-proof. "Now the shine is off Google, whether deservedly or not," one media analyst... More »

Google Not Clicking with Investors

Share price continues slide as advertising views flatline in January

(Newser) - Google, flying high in November when its stock hit a record $747.24, is falling back to Earth as investors worry that the slowing economy is discouraging web surfers from clicking on the search giant’s ads, reports the Wall Street Journal. A comScore report yesterday said Google’s January... More »

Startups in Silicon Valley Tighten Belts

Many girding themselves against possible recession

(Newser) - Companies in Silicon Valley are slowing spending and stockpiling funds to prepare for a possible recession, with many startups raising safety-net cash from investors. Venture capitalists, who raised more funds last year than any year since 2001, continue investing, reports the Wall Street Journal, despite a recent survey that found... More »

Advertisers Lukewarm on Social Sites

Networking, video-sharing users not prime marketing targets

(Newser) - Facebook and YouTube are runaway success stories when it comes to attracting Internet users, but they lag in attracting ad dollars, the Wall Street Journal reports. Advertising on social networking and video-sharing sites is relatively new, and therefore most vulnerable if economic worries lead to advertising cutbacks. Firms also worry... More »

AT&T and Yahoo Forge Alliance

Yahoo nets AT&T's subscribers in search and ad deal

(Newser) - Yahoo and AT&T announced a new alliance today in which Yahoo will provide search and advertising on AT&T’s mobile phones, the San Jose Mercury News reports. AT&T in turn will get their att.net web portal redesigned by Yahoo, through which their customers will get access... More »

1,000 to Lose Jobs as Yahoo Profits Fall 23%

Will continue to face 'headwinds' this year as online ad revenues sink

(Newser) - After a 23% plummet in fourth quarter profits, Yahoo's CEO said the company will face job cuts and continued "headwinds" in 2008, the Wall Street Journal reports. Facing decreased advertiser spending, the company will lay off 1,000 employees next month, though it will try to relocate some within... More »

Super Bowl Ads Go Online

Marketers want in on Sunday's virtual action

(Newser) - A TV spot during the actual Super Bowl is still advertising's crown jewel, but marketers are increasingly expanding to Internet news, video, search and social networking. The Web lets TV advertisers stretch their investments farther, reports the Wall Street Journal, while letting smaller players get in on the action without... More »

Sarkozy Pitches Internet Tax

French prez seeks to compensate for plan to ban public TV ads

(Newser) - French President Nicolas Sarkozy has proposed taxing internet access and cell phone use to compensate for a ban on advertising on state-owned television stations, reports Time magazine. A monthly tax of a single Euro would generate $290 million per year—a quarter of what would be lost from the ad... More »

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