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NEWS ABOUT: Internet advertising

Internet advertising stories: 67 news summaries

21 - 40 of 67 Stories | << Prev 1 2 3 4 Next >>

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Google Trims 300 Jobs at DoubleClick

First major layoff in search giant's history follows merger

Apr 3, 08 1:25 PM CDT
(Newser) - Some 300 DoubleClick employees, who briefly enjoyed a taste of Google culture after the ad agency was acquired in March, are facing layoffs as the search giant merges the two operations, reports the New York Times. It’s the first major layoff in Google’s history and trims DoubleClick’s... More »

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Google • layoffs • DoubleClick • search engine marketing • Internet advertising

Web Inventor: Don't Track
Me, Bro

Internet creator decries spyware: 'You can't have' my data

Mar 17, 08 5:35 PM CDT
(Newser) - He may have created a web that's worldwide, but Internet founder Tim Berners-Lee is very proprietary when it comes to tracking programs, such as Phorm, that allow ISPs to monitor their customers. Berners-Lee says he’d drop any company caught mining his data. “It’s mine—you can’t... More »

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Internet • online privacy • ISP • Internet service providers • Internet advertising • Web tracking • Tim Berners-Lee • Phorm • private data

Is the Internet
Bad News for Journalism?

Coverage getting narrower, not broader, new report says

Mar 17, 08 2:15 PM CDT
(Newser) - The Internet is changing journalism—but not in the ways many predicted. Contrary to expectations that coverage would broaden, a new report says the news agenda is actually narrowing. The Iraq war and presidential campaign represented more than a quarter of news stories last year, while countries besides Iraq, Iran,... More »

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Internet • online media • blogging • journalism • Internet advertising • Iraq war • print journalism • reporting

 AOL Goes Social, Buys Bebo 

$850M acquisition for a company struggling to change roles

Mar 13, 08 1:46 PM CDT
(Newser) - AOL will buy Bebo.com for $850 million in an attempt to enter the social networking market, the Wall Street Journal reports. Bebo has 22 million unique visitors a month, well behind MySpace's 109 million, but the site’s strong European presence will give AOL access to key youth demographics... More »

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social networking • Time Warner • AOL • online advertising • Bebo • Internet service providers • Internet advertising

Google Buys DoubleClick After EU Signs Off

Regulators cite Yahoo, AOL, and Microsoft as 'credible' competitors

Mar 11, 08 4:25 PM CDT
(Newser) - Google acquired ad tracker DoubleClick today after EU regulators approved the $3.1 billion deal, the AP reports. Antitrust officials dismissed concerns about competition, saying Microsoft, Yahoo, and AOL also provide “credible” online ad services. The ruling ducked questions of how private data will be handled, an issue that... More »

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Yahoo • Google • Microsoft • European Union • online advertising • DoubleClick • online ads • Internet advertising • European Commission

The Internet Is Watching You

Biggest companies gather data on the average user hundreds of times a month

Mar 10, 08 12:30 PM CDT
(Newser) - Long gone are the days of Internet anonymity. Big Web companies know all about you, says a study commissioned by the New York Times. The Internet giants track users’ behavior across sites, gathering details on a typical person several hundred times a month. That information lets them target content... More »

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Yahoo • Internet • AOL • MySpace • online media • New York Times • online privacy • consumer protection • targeted advertising • Internet advertising

Web Preempts Boob Tube

Millions of viewers stream shows on demand

Mar 10, 08 12:00 PM CDT
(Newser) - If you watch “The Office” or “Ugly Betty” online, you’re among millions of consumers who have forsaken the boob tube. Nielsen recently found that 25% of Internet users had watched TV online in the last three months. “It has become a mainstream behavior in an extraordinarily... More »

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television • NBC • NBC Universal • Ugly Betty • The Office • Nielsen • Internet advertising • online TV • TV advertising

Microsoft CEO Takes Aim
at Google

Ballmer says Google's Internet-ad dominance won't last

Mar 7, 08 10:39 AM CST
(Newser) - Microsoft CEO Steve Ballmer did an animated, sometimes antic, on-stage interview yesterday at Mix, Microsoft’s annual conference for web developers, emphasizing that he has every intention of taking some of Google's advertising business and using Yahoo to do it, the Seattle Times reports. "Advertising on the Internet is... More »

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Yahoo • Google • Microsoft • Apple • Steve Ballmer • Internet advertising • Guy Kawasaki • web services

Even Google Not Immune
in Downturn

Its shares off 40% since November,
'the shine is off' search behemoth

Mar 5, 08 6:48 PM CST
(Newser) - After a hitting record high in November, Google shares have fallen 40%, reports the Los Angeles Times. Investors are concerned that a downturn in consumer spending could slow Google's growth—previously thought to be recession-proof. "Now the shine is off Google, whether deservedly or not," one media... More »

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Yahoo • Google • Microsoft • Larry Page • Sergey Brin • DoubleClick • recession • Nasdaq • Eric Schmidt • Internet advertising • Sheryl Sandberg

Google Not Clicking with Investors

Share price continues slide as advertising views flatline in January

Feb 27, 08 7:12 AM CST
(Newser) - Google, flying high in November when its stock hit a record $747.24, is falling back to Earth as investors worry that the slowing economy is discouraging web surfers from clicking on the search giant’s ads, reports the Wall Street Journal. A comScore report yesterday said Google’s... More »

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Google • online advertising • comScore • Internet advertising • click throughs • web traffic • ad clicks

Startups in Silicon Valley Tighten Belts

Many girding themselves against possible recession

Feb 15, 08 10:16 AM CST
(Newser) - Companies in Silicon Valley are slowing spending and stockpiling funds to prepare for a possible recession, with many startups raising safety-net cash from investors. Venture capitalists, who raised more funds last year than any year since 2001, continue investing, reports the Wall Street Journal, despite a recent survey that... More »

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Silicon Valley • recession • venture capital • startup • budget cuts • Internet advertising

Advertisers Lukewarm on Social Sites

Networking, video-sharing users
not prime marketing targets

Feb 5, 08 3:15 PM CST
(Newser) - Facebook and YouTube are runaway success stories when it comes to attracting Internet users, but they lag in attracting ad dollars, the Wall Street Journal reports. Advertising on social networking and video-sharing sites is relatively new, and therefore most vulnerable if economic worries lead to advertising cutbacks. Firms also worry... More »

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social networking • Yahoo • Google • YouTube • Microsoft • online advertising • Facebook • Internet advertising

AT&T and Yahoo Forge Alliance

Yahoo nets AT&T's subscribers in search and ad deal

Jan 30, 08 5:24 PM CST
(Newser) - Yahoo and AT&T announced a new alliance today in which Yahoo will provide search and advertising on AT&T’s mobile phones, the San Jose Mercury News reports. AT&T in turn will get their att.net web portal redesigned by Yahoo, through which their customers will get access... More »

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Yahoo • cell phones • AT and T • Internet advertising • web portals • mobile Internet

1,000 to Lose Jobs as Yahoo Profits Fall 23%

Will continue to face 'headwinds' this year as online ad revenues sink

Jan 30, 08 3:25 AM CST
(Newser) - After a 23% plummet in fourth quarter profits, Yahoo's CEO said the company will face job cuts and continued "headwinds" in 2008, the Wall Street Journal reports. Facing decreased advertiser spending, the company will lay off 1,000 employees next month, though it will try to relocate some within... More »

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Yahoo • Internet • layoffs • business • Jerry Yang • Susan Decker • AT and T • Internet advertising

Super Bowl Ads Go Online

Marketers want in on Sunday's virtual action

Jan 28, 08 1:53 PM CST
(Newser) - A TV spot during the actual Super Bowl is still advertising's crown jewel, but marketers are increasingly expanding to Internet news, video, search and social networking. The Web lets TV advertisers stretch their investments farther, reports the Wall Street Journal, while letting smaller players get in on the action... More »

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MySpace • online advertising • Internet advertising • Super Bowl XLII • Super Bowl ads • ESPN.com

Sarkozy Pitches Internet Tax

French prez seeks to compensate for  plan to ban public TV ads

Jan 11, 08 4:45 AM CST
(Newser) - French President Nicolas Sarkozy has proposed taxing internet access and cell phone use to compensate for a ban on advertising on state-owned television stations, reports Time magazine. A monthly tax of a single Euro would generate $290 million per year—a quarter of what would be lost from the ad... More »

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Internet • taxes • Nicolas Sarkozy • Internet advertising

Cell Phone Ads Slowed by Privacy Worries

Carriers love targeted marketing, but are afraid to tick you off

Jan 1, 08 7:50 PM CST
(Newser) - With the mobile Internet and GPS location-based services expanding, marketers and mobile phone companies are anxious to tap into a new level of targeted advertising. But, the AP reports, carriers are proceeding with caution in implementing the ads because they don’t want the perception of a privacy invasion to... More »

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advertising • cell phones • Facebook • GPS • Beacon • Internet advertising • mobile advertising

Online TV Ads More Effective

Internet viewers find content, advertising more 'engaging' than in conventional spots

Dec 27, 07 3:33 PM CST
(Newser) - Online video advertising is dramatically more effective than conventional TV commercials, a new study finds. Individuals viewing television shows online were found to be 47% more engaged by advertising than other viewers were by commercials during traditional broadcasts, and 25% more engaged by the programming itself, Ars Technica reports. More »

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television • media • advertising • Internet advertising • video downloads

Microsoft, Viacom Ally to Check Google

Partnership aims to counter search giant's ad growth

Dec 20, 07 9:34 AM CST
(Newser) - Microsoft and Viacom joined forces to counter Google's growth in the ad market yesterday, with a 5-year, $500-million partnership. Microsoft gets audio and video content from Viacom, and is a preferred partner in online gaming. Viacom will switch its ad placement from DoubleClick, which Google is about to buy, to... More »

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Google • Viacom • YouTube • Microsoft • MTV • aQuantive • DoubleClick • Comedy Central • Paramount • Internet advertising

Big Sites Fold on Net Gambling

DOJ has winning hand in legal battle with Microsoft, Google, Yahoo!

Dec 20, 07 1:39 AM CST
(Newser) - Microsoft, Google, and Yahoo have agreed to cough up $31.5 million to settle Justice Department charges they promoted Internet gambling by accepting advertising from gambling sites for the past 10 years, Reuters reports. The high-tech giants will pay some of that amount in fines, and will create PSAs telling... More »

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Yahoo • Google • Department of Justice • Microsoft • Internet advertising • Internet gambling

21 - 40 of 67 Stories | << Prev 1 2 3 4 Next >>


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