web metrics

(Newser) - Anyone poking around on Facebook's "Advertiser Help Center" a few weeks ago may have stumbled across a post that's now getting a lot more publicity: Facebook has been overestimating average viewing time for videos on the site, likely between 60% to 80% and for two years, the...

(Newser) - Worried about how many hits your blog is getting? Stop. Hits are so 90’s. These days, advertisers care about page views… or is that time spent? [User] sessions? Click-through? The web generates metrics like “a fire-hose shoots water,” a top web-measurement exec told the Economist, leaving advertisers...