Advertisers struggle to agree on criteria for judging sites
(Newser) -
Worried about how many hits your blog is getting? Stop. Hits are so 90’s. These days, advertisers care about page views… or is that time spent? [User] sessions? Click-through? The web generates metrics like “a fire-hose shoots water,” a top web-measurement exec told the
Economist, leaving advertisers...
More »
