Campbell's Soup

11 Stories

Campbell's Soup Wants Your Next Meal to Include Blood Test

It's investing in a meal delivery startup that uses customers' genetic data

(Newser) - Campbell's Soup wants you to draw some blood before planning your next meal. Quartz reports the soup giant has become the sole investor—to the tune of $32 million—in meal delivery startup Habit. When Habit launches next year, it will send customers a blood-testing kit to use at... More »

Cruz's Post-Honeymoon Splurge: 100 Cans of Soup

It was Campbell's Chunky, Heidi Cruz revealed at CNN town hall

(Newser) - Ted Cruz showed up Wednesday for a CNN town hall—or what Gawker frames as "another glimpse into the waking hell that is Heidi Cruz’s daily life"—with his wife and two young daughters in tow, and Heidi offered up a personal, if bizarre, nugget of life... More »

Campbell's Hopes Recipe Change Will Boost Sales

So long, celery

(Newser) - Campbell's is tinkering with its chicken soup recipe to appeal to millennials, multicultural families, and same-sex parents—among others, the New York Times reports. The company is removing ingredients that have fallen out of favor with customers—potassium chloride, monosodium glutamate, disodium inosinate, and, um, celery, to name just... More »

Keurig Is Getting Into the Soup Game

Single-serving Campbell's Soup K-Cups are on the way

(Newser) - Good news for the extremely lazy and people with a moral objection to anything larger than a single serving: Keurig has officially entered the soup game. Time reports the makers of the single-serving, pod-based coffee machines partnered with Campbell's Soup in 2013 and are finally ready to launch a... More »

Campbell's Soup: Pandering to Muslim Terrorists?

New symbol showing dietary compliance irks some

(Newser) - Campbell’s Soup quietly put a Halal mark on cans of its soup that meet Islamic dietary requirements—and now there’s a Facebook group urging the world to boycott. The group, currently boasting 3,275 members, claims Campbell’s is using the mark “under the auspices of the... More »

Campbell's Recalls 15M Pounds of SpaghettiOs

Marie Callender dinners also flagged

(Newser) - Two popular grocery items are being pulled off the shelves—SpaghettiOs that weren't adequately heated during processing, and Marie Callender frozen dinners that pose a salmonella risk. In kid food news, Campbell Soup is recalling 15 million pounds of SpaghettiOs with meatballs after a cooker malfunctioned at one of the... More »

Cold Weather Means Hot Demand for Soup, Boots

Plummeting temperatures lead to marketing opportunities

(Newser) - When the weather turns cold, retailers swing into action, targeting ads toward areas where the mercury's dropping—even in normally temperate markets like Florida. “Marketing into a situation that's favorable for your product” is the key, one analyst tells Advertising Age . Take Campbell’s Soup, which uses a “... More »

Negative Ads Spread to Drive-Thru, Food Aisle

Tough economy forces brands to take pot shots at competitors

(Newser) - Perhaps inspired by politicians, marketers are stepping up the attacks in campaigns for consumers’ food dollars, the Wall Street Journal reports; complaints of misleading comparison ads are up 50% since last year. Hard times means marketers have to try harder to give consumers “a reason to buy you,”... More »

As Stocks Tank, Campbell's Proves Hearty

Soup giant was the only S&P 500 company to see rise

(Newser) - As investors stampeded to sell stocks as confidence plunged yesterday, lonely cans of Campbell's soup stood supreme. By the time the dust cleared, Campbell's was the only one of 500 firms in the Standard & Poor's index whose stocks rose, Reuters reports. The soup's shares jumped 12 cents. Some analysts... More »

Campbell Soup Sacks NFL Moms

Mrs. McNabb and Co. out as brand focuses on independence

(Newser) - Wilma McNabb and the other NFL moms are finished as corporate spokespeople, the Wall Street Journal reports. Campbell's Chunky Soup has launched a new distinctly mom-less advertising campaign after market research indicated that the 30-year-old men they’re targeting weren’t relying on their mothers’ food advice. Their new ad... More »

Not Sweet, nor Salty: 'Umami'

Chefs and Campbell's alike seek coveted, satisfying 'fifth taste'

(Newser) - Humans crave not only salt and sugar, but also a savory, satisfying flavor known as “umami,” the Japanese term for “deliciousness,” the Wall Street Journal reports. Umami (“oo-MA-mee”) describes the taste of stick-to-your-ribs dishes such as chicken soup or Caesar salad with Parmesan cheese... More »

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