Skip to: Content
Skip to: Site Navigation
Skip to: Search
TUESDAY, NOVEMBER 24, 2009
| Subscribe to Newser's RSS feeds RSS | Follow Newser on Twitter Twitter

NEWS ABOUT: Campbell's Soup

Campbell's Soup stories: 4 news summaries

Negative Ads Spread to Drive-Thru, Food Aisle

Tough economy forces brands to take pot shots at competitors

Oct 2, 08 4:45 PM CDT
(Newser) - Perhaps inspired by politicians, marketers are stepping up the attacks in campaigns for consumers’ food dollars, the Wall Street Journal reports; complaints of misleading comparison ads are up 50% since last year. Hard times means marketers have to try harder to give consumers “a reason to buy you,”... More »

MORE ABOUT:
advertising • marketing • Domino's Pizza • Subway • Campbell's Soup • attack ad • Progresso

As Stocks Tank, Campbell's Proves Hearty

Soup giant was the
only S&P 500 company to see rise

Sep 30, 08 2:26 AM CDT
(Newser) - As investors stampeded to sell stocks as confidence plunged yesterday, lonely cans of Campbell's soup stood supreme. By the time the dust cleared, Campbell's was the only one of 500 firms in the Standard & Poor's index whose stocks rose, Reuters reports. The soup's shares jumped 12 cents. Some analysts... More »

MORE ABOUT:
stock market • Campbell • Standard and Poor • Campbell's Soup • stock index

 Campbell Soup
 Sacks NFL Moms

Mrs. McNabb and Co. out as brand focuses on independence

Aug 27, 08 1:18 PM CDT
(Newser) - Wilma McNabb and the other NFL moms are finished as corporate spokespeople, the Wall Street Journal reports. Campbell's Chunky Soup has launched a new distinctly mom-less advertising campaign after market research indicated that the 30-year-old men they’re targeting weren’t relying on their mothers’ food advice. Their new ad... More »

MORE ABOUT:
NFL • advertising • Donovan McNabb • LaDainian Tomlinson • Campbell's Soup

Not Sweet, nor Salty: 'Umami'

Chefs and Campbell's alike seek coveted, satisfying 'fifth taste'

Dec 9, 07 4:26 PM CST
(Newser) - Humans crave not only salt and sugar, but also a savory, satisfying flavor known as “umami,” the Japanese term for “deliciousness,” the Wall Street Journal reports. Umami (“oo-MA-mee”) describes the taste of stick-to-your-ribs dishes such as chicken soup or Caesar salad with Parmesan cheese... More »

MORE ABOUT:
food • senses • human • MSG • Frito Lay • salt • snack foods • umami • Campbell's Soup

4 Stories


from our news partners