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NEWS ABOUT: Acxiom Corp

Tracking Shoppers On & Offline

Concern over new surveillance software

(Newser) - A marketing data company is blending information about consumer habits online - and offline - to create more accurate and detailed information for advertisers. AP reports Acxiom Corp is bringing to the Internet the consumer profiles and 'life-stage' categories for which it is already well known among direct-mail companies and... More »

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