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October 15, 2008 5:20:01 PM CDT

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Stories related to: advertisers

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4 Stories

  • June 2008

    • Google Plans Service to Track Surfers' Activity

      Wall Street Journal  |  Jun 24, 08 12:11 PM CDT

      Google Plans Service to Track Surfers' Activity

      (Newser) - A new Google service will track web users’ activity to help companies target ads, raising concerns about conflict of interest, the Wall Street Journal reports. The free tool will use server data to track hits, a plan that threatens current industry giants comScore and Nielsen Online. Those paid services employ user panels and surveys, methods that can be ineffective. More »

      Tags

      Google  • advertising  • marketing  • comScore  • advertisers

    • Is That a Commercial or a Game Show? Maybe Both

      New York Times  |  Jun 12, 08 5:26 AM CDT

      Is That a Commercial or a Game Show? Maybe Both

      (Newser) - The days when a TV host would serve up a tasty bowl of Alpo or light up a Lucky Strike on-air and sing its praises are long gone, but in-show sponsorship may be making a comeback, the New York Times reports. Meow Mix will launch its own game show this summer, and Dos Equis beer plans to boost its brand with an upcoming reality show. More »

      Tags

      television  • marketing  • branding  • TV advertising  • advertisers  • game show  • Dos Equis

  • January 2008
  • December 2007

    • And Now, South Korea Gets a Word From Its Sponsors

      Wall Street Journal  |  Dec 13, 07 10:55 AM CST

      And Now, South Korea Gets a Word From Its Sponsors

      (Newser) - South Koreans long accustomed to watching uninterrupted boob tube are about to get a jolt of commercial reality—the Korean broadcasting agency has bowed to years of pressure and will at last legalize ads during TV shows. Laws had forbidden even private channels from commercial interruptions, and ads were screened in blocks after shows, which most viewers switched off, writes the Wall Street Journal . More »

      Tags

      television  • advertising  • South Korea  • commercials  • advertisers

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