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The Buzziest Super Bowl Ads So Far
The Buzziest
Super Bowl
Ads So Far

The Buzziest Super Bowl Ads So Far

The bazillion-dollar ad-palooza isn't waiting for the big game on Sunday

(Newser) - If you watch the Super Bowl for the commercials, you no longer have to wait until the big game to see what advertisers have in store. Many companies pre-release ads in hopes of recouping some of the reported $7 million that's the going rate for a 30-second spot by...

Super Bowl Ads Are Pricier Than Ever

It's around $7M for a 30-second spot this year

(Newser) - If you've ever wondered how much of a pretty penny gets forked over for the ads you see during the Super Bowl, allow us to lift that veil off: It's a lot. About $7 million for a 30-second TV commercial, according to a December report by Ad Age...

Ad Sales on X Are Way, Way Down
X's Ad Sales Are
Alarmingly Down

X's Ad Sales Are Alarmingly Down

Platform expected to pull in $2.5B in ad revenue this year, down from $4B in 2022: Bloomberg

(Newser) - A year after Elon Musk bought what was then known as Twitter, the social platform stands as a shell of its former self, with dramatically lower advertising revenue. After pulling in about $1 billion in ad revenue per quarter in 2022, it has managed just $600 million in the first...

Back From Israel, Musk Rips Boycott
Back From
Israel, Musk
Rips Boycott

Back From Israel, Musk Rips Boycott

Advertisers that suspended their buys on X should just go, he says

(Newser) - Just returned from a trip to Israel , Elon Musk said at a New York event on Wednesday that his recent endorsement of an antisemitic tweet was the "worst and dumbest I've ever done." Nevertheless, he said, advertisers that have quit spending on X in opposition to hateful...

As Advertisers Flee Twitter, 'Unpalatable Options' for Musk

Reports: 500 big advertisers have ditched since October, revenue is down 40% year over year

(Newser) - In his own words, Elon Musk has been "cutting costs like crazy" since his takeover last year of Twitter, in an effort to fend off an expected negative cash flow for the company of about $3 billion in 2023. Now, multiple outlets are adding details on how dire the...

Lindell's Latest Dispute Is With Network That Helped Make Him

MyPillow CEO says he's pulling ads from Fox after he claims it wouldn't air commercial

(Newser) - Mike Lindell says he has proof the presidency was stolen from Donald Trump in 2020, and next month he's set to livestream a cyber symposium that will allegedly present said proof. It's his commercial promoting the event, however, that's at the center of a dispute with Fox...

YouTube Reacts After Advertisers Balk at Pedophilia 'Wormhole'

This comes after video creator Matt Watson says he found depraved activity happening on site

(Newser) - Matt Watson says he may be leaving YouTube—and as a result of his detectiving, so are some big advertisers, at least for now. "Over the past 48 hours, I have discovered a wormhole ... into a soft-core pedophile ring," the video creator said in a clip posted Sunday...

Advertisers Need to Stop Boycotting Tucker Carlson
Tucker Carlson Boycott
Is Dumb and Dangerous
OPINION

Tucker Carlson Boycott Is Dumb and Dangerous

Media writer Jack Shafer doesn't want fickle companies having a say in coverage

(Newser) - Big advertisers keep pulling out of Tucker Carlson's show on Fox News over his comments that immigrants make the nation "poorer" and "dirtier." Media writer Jack Shafer is no fan of Carlson and his "retrograde views on race, minorities, gays, and women," but he'...

Big Advertiser Steps Back From Fox Host After Migrant Remarks

Pacific Life is reassessing its relationship with Tucker Carlson after 'poorer,' 'dirtier' comments

(Newser) - Comments about immigrants that Tucker Carlson made on his Fox News show Thursday have just caused a major advertiser to give pause. The Hill reports that insurance company Pacific Life is, at least for "the coming weeks," yanking its ads from Tucker Carlson Tonight as it "[reevaluates]...

Ingraham Returns to Fox, Goes Whole Hog on Free Speech

The 'Left' is trying to 'silence conservatives,' host said Monday night on 'The Ingraham Angle'

(Newser) - Laura Ingraham returned to her Fox News show Monday night, as promised by the network, after a week off from the controversy over her snarky tweet toward Parkland shooting survivor David Hogg. But although Ingraham didn't mention the hubbub directly, Deadline notes she was back Monday in "full...

Parkland Survivor Mocked by Ingraham Calls for Boycott

David Hogg urges followers to boycott Fox News host's advertisers

(Newser) - Parkland survivor David Hogg, one of the leaders of the teen activists calling for gun control in the wake of the Florida school shooting, is asking supporters to boycott sponsors of Laura Ingraham's Fox News show after Ingraham mocked him—and at least one is pulling its ads from...

Google's Big Headache Involves Its Ads, Nazis, ISIS

There's a boycott underway in the UK

(Newser) - Major British advertisers wary of being associated with Nazis, Islamic radicals, and homophobic preachers have been pulling their ads from YouTube and Google. The British government joined big banks and other companies in the ad boycott in recent days after their ads appeared next to extremist content, Mashable reports. The...

NFL Ratings Are Tumbling
NFL Ratings Are Tumbling

NFL Ratings Are Tumbling

One theory is that the election is stealing interest

(Newser) - The NFL has endured criticism about concussions , allegations about domestic violence among its players, and Tom Brady's DeflateGate , and yet the viewers kept coming back to the networks for more gameplay every Sunday (and Monday and Thursday and Saturday). Until now, per the Wall Street Journal , which reports on...

The View's Nurse Diss Ends Up Costing It Money

Johnson & Johnson, Eggland's Best didn't appreciate co-hosts' comments

(Newser) - One advertiser on The View has "paused" its ads and another has yanked them entirely after controversial remarks about a Miss America contestant made by co-hosts Joy Behar and Michelle Collins, CNNMoney reports. Johnson & Johnson and Eggland's Best reacted to Monday's segment about Miss Colorado Kelley...

141 Companies on Limbaugh Ad Exodus

McDonald's, NBC, US Army join the anti-Rush list

(Newser) - The Limbaugh advertising stampede is now officially an exodus. What was "only" 45 companies listed last week has expanded into a mass migration of 141 advertisers, according to an internal Premiere Radio Networks memo obtained by the Traffic Directors Guild of America . The memo lists 96 national companies that...

SNL Has Limbaugh's New Sponsors
 SNL Has 
 Limbaugh's 
 New Sponsors 
SYRIA TOURISM BOARD

SNL Has Limbaugh's New Sponsors

Mosquito breeders, dolphin bits, Syria tourism, suggests the show

(Newser) - Rush Limbaugh may be bleeding sponsors —one count now has the number fleeing his show up to 98 —because of his "slut" comment, but Saturday Night Live had some suggestions last night about who might fill the advertising void. A few of the highlights, as per Mediaite...

Rush Limbaugh Advertisers' Exodus Hits 45

Rock band Rush joins advertisers departing radio show

(Newser) - The stampede for the exits from Rush Limbaugh's radio show is showing no signs of slowing down: Some 45 advertisers have now pulled their ads, according to Media Matters , which is keeping a running tally . Many of them, including the Girl Scouts and Netflix , say they had bought advertising...

Rush Limbaugh Too Big to Fail
 Rush Limbaugh Too Big to Fail 
analysis

Rush Limbaugh Too Big to Fail

Even after Sandra Fluke comments, Rush won't go anywhere

(Newser) - Advertisers are still jumping ship from Rush Limbaugh's show in the wake of his comments about Sandra Fluke , and the Los Angeles Times notes that he has now lost 11. Which means that even for Rush, one expert notes, this controversy is pretty bad. Limbaugh is probably experiencing the...

UK Bans 'Too Perfect' Julia Roberts L'Oreal Ad

Over-airbrushed Roberts—and Turlington—ads yanked

(Newser) - Julia Roberts looks like she hasn't aged a day in her new makeup ad. Now British advertising authorities have told L'Oreal it went too far touching up Roberts'—and Christy Turlington's—face. The cosmetics firm was ordered to pull two overly airbushed magazine ads featuring the...

Decoding DC's Strange Ads
 Decoding DC's Strange Ads 

Decoding DC's Strange Ads

Turns out many of them are aimed at policymakers, not you

(Newser) - Commute around Washington, DC, for a while, and you’ll notice a plethora of mystifying advertisements: A bus ad reading, “WE DON’T MAKE UAVs”; a radio ad touting a company’s “GCE Solution”; a mysterious subway ad with just one clue, the acronym “ISR.” You...

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