Skip to: Content
Skip to: Site Navigation
Skip to: Search
SATURDAY, NOVEMBER 21, 2009
| Subscribe to Newser's RSS feeds RSS | Follow Newser on Twitter Twitter

NEWS ABOUT: advertisers

advertisers stories: 11 news summaries
OPINION

 Time for Beck to Back Up 
 'Racist' Jab or Apologize 

As advertisers flee, the facts become taboo

Sep 2, 09 3:43 PM CDT
(Newser) - The boycott of Glenn Beck by America's biggest advertisers has reached unprecedented levels, writes Eric Boehlert for Media Matters. "All of Beck's big-time advertisers have fled. All of them." And yet Beck and Fox News seem to have a collective case of amnesia and won't acknowledge the reason—... More »

MORE ABOUT:
politics • Fox News • Glenn Beck • racist • advertisers • President Obama

 Fall Fashion Mags 
 Shed a Few Pounds 

Advertisers slowly turn to the Internet

Aug 17, 09 10:50 AM CDT
(Newser) - Fashion magazines’ typically beefy September issues are nearly a third skinnier this year as advertisers drift away from print, the Wall Street Journal reports. Vogue, for example, boasted 840 pages in September 2007; this year, it’s just 429 pages, a 36% drop from last year. Advertisers are trying... More »

MORE ABOUT:
fashion • Louis Vuitton • online advertising • marketing • magazine • Vogue • print advertising • advertisers • Diane Von Furstenberg • magazine industry • Jay-ZTV

ANALYSIS

Facebook Crosses Line
on Privacy ... Again

Recognize that face in an ad? It could be your friend—or you.

Jul 28, 09 12:54 PM CDT
(Newser) - Imagine Peter Smith’s surprise when an ad for “hot singles” on Facebook featured a picture of … his wife. The site blames that flap on a third-party company violating policy, but the incident underscores Facebook’s notoriously unclear privacy settings, writes Bob Sullivan for MSNBC: “A hard-to-spot... More »

MORE ABOUT:
privacy • Facebook • online privacy • privacy settings • advertisements • advertisers • invasion of privacy • Internet privacy

 Jackson Death 
 Boosts New Media, 
 Troubles Old 

Mainstream media overwhelmed by stories from the blogosphere

Jul 6, 09 10:01 AM CDT
(Newser) - The onslaught of rumors, reports, and sometimes-true-sometimes-not stories about Michael Jackson has given a boost to new media sites like TMZ—which ran more than 150 Jackson stories in the week after his death—while mainstream press finds itself painstakingly sifting through stories to find the truth. “This is... More »

MORE ABOUT:
entertainment • media • celebrity • TMZ • Michael Jackson • advertisers • new media • celebrity death



 Kimmel Rips 
 ABC to Shreds 

Slams own network at advertiser presentation

May 20, 09 9:44 AM CDT
(Newser) - Jimmy Kimmel took the stage yesterday at a network presentation for advertisers, and promptly bit the hands that feed him—ripping into ABC, its advertisers, and even Jay Leno, writes Dave Itzkoff in the New York Times reports. “All of ABC’s late-night comedy talent is assembled here on... More »

MORE ABOUT:
television • NBC • ABC • network • stand up comedy • Jimmy Kimmel • Jay Leno • advertisers • upfront week

 Google's Radio Ad 
 Conquest Falls Flat 

Automated advertising plan not music to industry's ears

May 12, 09 12:48 PM CDT
(Newser) - Google has hit a stumbling block in its quest for world domination: A bid to “conquer radio” with its advertising program didn’t go as planned, and the firm is dropping the effort at the end of the month, the Wall Street Journal reports. The Internet giant bet its... More »

MORE ABOUT:
radio • Google • advertising • AdSense • radio advertising • advertisers • ads • Jay-ZTV

Facebook Looking to Cash In on Its Friends

Wants info of 150M members to be market research gold mine

Feb 1, 09 1:36 PM CST
(Newser) - Facebook will create one of the world’s largest market research databases in an attempt to profit from the personal information it collects from its 150 million members, the Telegraph reports. The social networking site’s new instant polling tool, which will enable companies to target specially selected users, was... More »

MORE ABOUT:
social networking • Internet • Web 2.0 • advertising • Facebook • online ads • advertisers

Google Plans Service to Track Surfers' Activity

Plan would help companies target ads

Jun 24, 08 12:11 PM CDT
(Newser) - A new Google service will track web users’ activity to help companies target ads, raising concerns about conflict of interest, the Wall Street Journal reports. The free tool will use server data to track hits, a plan that threatens current industry giants comScore and Nielsen Online. Those paid services employ... More »

MORE ABOUT:
Google • advertising • marketing • comScore • advertisers

Is That a Commercial or
a Game Show?
Maybe Both

Advertisers creating their own TV programs

Jun 12, 08 5:26 AM CDT
(Newser) - The days when a TV host would serve up a tasty bowl of Alpo or light up a Lucky Strike on-air and sing its praises are long gone, but in-show sponsorship may be making a comeback, the New York Times reports. Meow Mix will launch its own game show this... More »

MORE ABOUT:
television • marketing • game show • branding • advertisers • Dos Equis • TV advertising

Super Bowl
Ads Take Up Strike Slack

With scripted shows stalled, sponsors bet on only game in town

Jan 28, 08 11:44 AM CST
(Newser) - Advertisers are betting big to get their messages across during Sunday's Super Bowl, and the renewal of the annual competition for viewers' eyeballs is especially fierce this year because of the Writers Guild strike, reports the AP. With scripted shows in reruns, advertisers are feeling pressure to get the most... More »

MORE ABOUT:
NFL • New England Patriots • Fox • New York Giants • Hollywood writers' strike • advertisers • Super Bowl XLII • Super Bowl ads

And Now, South Korea Gets
a Word From Its Sponsors

Long a holdout, Seoul legalizes commercials within programs

Dec 13, 07 10:55 AM CST
(Newser) - South Koreans long accustomed to watching uninterrupted boob tube are about to get a jolt of commercial reality—the Korean broadcasting agency has bowed to years of pressure and will at last legalize ads during TV shows. Laws had forbidden even private channels from commercial interruptions, and ads were screened... More »

MORE ABOUT:
television • South Korea • advertising • commercials • advertisers

11 Stories


from our news partners