perfume

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Spike Jonze May Have Made the Weirdest Perfume Ad Ever

Margaret Qualley stars in 'My Mutant Brain'

(Newser) - In what might possibly be the strangest perfume ad of all time, actress Margaret Qualley spends nearly four minutes spastically dancing around and shooting lasers out of her fingertips while absolutely no mention is made of the perfume being sold until the very end of the ad. The ad for... More »

Perfume Maker Bottles Scent of Dearly Departed

Product promises 'olfactory comfort'

(Newser) - Photos, mementoes, an urn on the mantel—there are many ways to remember a loved one who has died. Now a French company is offering a new one: the bottled scent of the recently departed, Fusion reports. The product created by the firm Kalain offers "olfactory comfort" in a... More »

Study: Mosquitoes Hate Victoria's Secret Perfume

The fragrance was found to repel mosquitoes for around 2 hours

(Newser) - Camping trip in your near future? Maybe skip the bug spray and prepare like you're hitting the club instead. Popular Science reports that a new study out of New Mexico State University found two fragrances—including Victoria's Secret Bombshell perfume—work fairly well at repelling two common types... More »

New Invention: Perfume That Smells Better as You Sweat

It releases scent with moisture while banishing sweat odor

(Newser) - Huge news in the sweet-smelling world of perfume: Researchers at Queen's University Belfast say they're developed a perfume that makes you smell better the more you sweat. Basically, the perfume—a raw scent combined with an odorless ionic liquid—uses a special "delivery system" that releases more... More »

Old Shipwreck Yields 'New' Perfume

Scent is recreated from 150-year-old bottle found amid debris

(Newser) - A perfume soon to hit the shelves actually dates back a century and a half. The Bermuda Perfumery's "new" fragrance has a fascinating backstory: It was discovered in a shipwreck off Bermuda that occurred this month in 1864. The smuggling vessel Mary Celestia traveled between the island and... More »

Why Your House Doesn't Smell —to You

Your brain can effectively 'turn off' the scent

(Newser) - Ever noticed how your friends' homes have a distinct scent—but yours doesn't? Or wondered why the smell of your perfume doesn't get to you after a while? It's essentially because your brain has noticed these scents, registered them as unproblematic, and decided to ignore them, an... More »

Coming Soon: Notre Dame ... Perfume

And it will set you back only $62

(Newser) - The smell of Notre Dame doesn't come cheap. The university says Gold Eau De Toilette for men and Lady Irish Eau De Parfum will be available this fall, with 3.4-ounce bottles expected to retail for $62. The Cloudbreak Group—the folks behind a scent for the New York... More »

New Cologne Lets You Smell Like a Boston Firefighter

Scents include rubber and smoke

(Newser) - Is there any better way to pay tribute to Boston's first-responders than trying to smell like them? Probably, but Demeter is putting out a new cologne anyway called First Response—Boston, which has scents "overlaid with white rubber and smoke." It also has plenty of spices and... More »

This Exists: Pizza Hut Perfume

It started out as a joke, but now it's real ... sort of

(Newser) - What started out as a big, cheesy joke has come to pass: Pizza Hut has actually released its very own perfume. The Christian Science Monitor explains that the company's Canadian marketing group playfully suggested the idea in a Facebook post, asking fans what they would name such a scent.... More »

New Perfume: Smell Like ... Your Favorite City?

Paris, New York, Tokyo, and more ... for $45

(Newser) - A new fragrance swears it offers the distinct aroma of your favorite city. Spray it on, and you'll smell of New York, Paris, Tokyo, Miami, or 15 other metropolises. The bottles of the perfume, called Scent of Departure, are going for $45 at airport shops, reports MSNBC , with each... More »

Shoplifters Caught With $20K in Cosmetics: Police

Alleged shoplifters resold high-end beauty products

(Newser) - Police say they caught a pair of women shoplifting at a JC Penney this week in the suburbs of Washington, DC. No big deal, except the women had allegedly stuffed $20,000 in stolen beauty products into their shopping bags and car trunks, the Washington Post reports. Police accuse Darquesha... More »

Eau de Pope: Benedict Gets Own Cologne

One-of-a-kind scent features 'lime, verbena, and grass'

(Newser) - Holy water de cologne? Boutique perfume maker Silvana Casoli has created a special cologne for the famously well-dressed Pope Benedict XVI, featuring "hints of lime tree, verbena, and grass" based on the pope's love of nature, reports the Guardian . But don't try to find this unique blend... More »

Smell Like a Million Bucks: DKNY Sells $1M Perfume

DKNY teams with jewelry designer for luxe bottle

(Newser) - How much do you normally smell like? Would you rather smell like a million bucks? Now it's possible. DKNY has unveiled a $1 million bottle of Golden Delicious perfume. It helps that the container is molded from 14-karat yellow and white gold and adorned with 2,700 white diamonds,... More »

Why, Oh Why, Would Chanel Name Perfume 'Jersey'?

New fragrance name was baffling, at first: Simon Doonan

(Newser) - Simon Doonan wasn’t sure what to think when, while flipping through Vogue, he discovered that Chanel’s new scent is named Jersey. “A fragrant homage to our Garden State, created by the legendary French fashion house?” Doonan wonders. Not quite: The name is actually an homage to cotton... More »

Pastry Chef Invents Dessert-Scented Perfume

He also bakes desserts based on famous fragrances

(Newser) - A little cream, butter, and lemon sponge cake may just give Calvin Klein a run for his money. For years, Spanish pastry chef Jordi Roca has been baking desserts that smell like perfumes; now he's bottling a spray that he also uses to enrich citrus notes in desserts. And... More »

Justin Bieber Channels Peter Pan in Perfume Ad

He flies through the clouds with a sweet-smelling 'Wendy'

(Newser) - Justin Bieber looks more than passingly like a Lost Boy in the debut commercial for his just-launched perfume, Someday (the antidote to Never Never?). The Boy Wonder flies through the clouds with a girl looking suspiciously like Wendy before planting a kiss on her cheek in her bedroom. The ad... More »

Jennifer Aniston Goes Topless to Hawk Perfume

Aniston calls Lolavie 'sexy and clean'

(Newser) - Take that, Angelina. Jennifer Aniston's well-toned bod is sure to get plenty of additional attention thanks to a series of topless photos she's taken to promote her new perfume. The Daily Mail published the grainy pictures (click here to see them), shot in Cabo San Lucas for the Lolavie ad... More »

Calvin Klein's 'Obsession' Entrances Big Cats

Men's scent becomes secret weapon for zookeepers

(Newser) - Obsession for Men, Calvin Klein's musky scent for guys, may or may not work to lure the ladies, but it's a huge hit with tigers, leopards, and jaguars of both sexes. It's become the secret weapon of zoologists trying to entice big cats to linger, the Wall Street Journal reports.... More »

Aniston Strips for Perfume Ad

Jen hopes people say: You smell great!

(Newser) - Jennifer Aniston takes it off in a hot new ad touting her perfume, Lolavie. The svelte 41-year-old, her hair tousled and sun-kissed, sits, alone, on rocks at Cabo, a small towel barely covering her toned, tanned bod. Her ankles are crossed over dark mysteries. The actress called her new scent... More »

Boom in Skin Care Sales Signals Economic Rebound

This from today's 'bizarre correlations' department

(Newser) - Turns out skin care is an economic bellwether—so you should be happy to hear that sales are picking up. Women were slow to skimp on, say, moisturizer even as sales of makeup and perfume declined, but in 2009 skin care sales finally fell by 4%, according to new research.... More »

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