MasterCard Advisors

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Mastercard, Visa to Use Purchases in Ad Targeting?

Companies also hope to mine your DNA

(Newser) - What you buy in the real world could eventually determine the ads you see online. Visa and MasterCard are studying ways of tracking consumer purchases in order to target online advertising—a plan that could take a heavy toll on online anonymity, the Wall Street Journal reports. One example offered... More »

No Christmas Miracle for Retailers

Even luxury sector sales in free fall

(Newser) - It was a bleak Christmas and promises to be a less than prosperous New Year for retailers with consumers tightening their belts and spending less, reports the Wall Street Journal. Retail sales dropped 5.5% in November and 8% in December, compared with the same months last year. Luxury goods,... More »

E-Commerce All Grown Up, Sales Growth Finally Slows

Internet sales set new records, but rise more slowly than last year

(Newser) - Online sales continued to out-pace traditional retailers this season, boasting a 19% spike, but fell compared to 25-30% growth rates in past seasons, the New York Times reports. While e-tailers beat the scrawny 3.6% sales growth of traditional stores, experts attribute the slowdown to the maturing of online shopping. More »

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