Weather Channel

10 Stories

Weatherman's Dramatic Crash Ruled a Suicide

Nicholas Wiltgen drove through parking garage wall in Atlanta

(Newser) - "Millions read his work every week and were better for it." That's what the Weather Channel had to say after the death of a senior meteorologist in Atlanta. Nicholas Wiltgen, who worked at the company for 15 years, died Sunday when his vehicle drove through a wall... More »

'Tornado Hunt' Car Hit by Tornado

Weather Channel crew is shaken up, but fine

(Newser) - One of the hazards of driving a "tornado hunt" car is that sometimes the tornado finds you first. A crew from the Weather Channel learned that yesterday when their vehicle got thrown about 200 yards by a tornado outside Oklahoma City. "It was like we were floating,"... More »

To Weather Service's Chagrin, 'Nemo' Catching On

Weather Channel pleased as name spikes on Twitter

(Newser) - By now, you have probably made a Finding Nemo joke about the winter storm currently bearing down on the Northeast. "Nemo" is one of the top trending topics on Twitter, and is ranked fairly high in Google searches as well, the New York Times reports. All of which indicates... More »

Republicans Love Food Network, Weather Channel

Or at least, that's where GOP ad dollars are going

(Newser) - Apparently, Republicans love watching the weather. Campaigns are becoming much more sophisticated about where they spend their ad dollars, the New York Times reports, leading to buys in such unlikely places as the Food Network, Weather Channel, HGTV, and the History Channel. Studies suggest all of those networks have pretty... More »

Apple Sued for Letting Our Apps Track Us

iPhone, iPad contain identifiers that can't be blocked: suit

(Newser) - Apple allows iPhone and iPad apps to send users' personal info to advertising networks without consent, according to a lawsuit filed last week. The suit says the gadgets contain identifying devices that let these networks track users' app downloads and usage, Bloomberg reports. Some apps also sell information like users'... More »

Cold Weather Means Hot Demand for Soup, Boots

Plummeting temperatures lead to marketing opportunities

(Newser) - When the weather turns cold, retailers swing into action, targeting ads toward areas where the mercury's dropping—even in normally temperate markets like Florida. “Marketing into a situation that's favorable for your product” is the key, one analyst tells Advertising Age . Take Campbell’s Soup, which uses a “... More »

Fla. Keys Family Gets White Christmas

Contest winners get 20 tons of ice dumped on lawn

(Newser) - Even as the Weather Channel delivered news of a too-white Christmas to many Americans yesterday, it was also delivering snow to a place that hasn’t seen much since the last ice age. A Florida Keys musician got 20 tons dumped on his waterfront property after winning a contest in... More »

A Little Bit Cloudy, a Little Bit Rock 'n Roll

Weather Channel abandons smooth jazz for harder-edged music

(Newser) - The Weather Channel has ditched its familiar smooth jazz background music for the likes of the Rolling Stones—to the delight of watchers and advertisers alike. “People would have it on but they wouldn’t be watching and they wouldn’t be listening,” the exec who pushed the... More »

Weather Channel Sells for $3.5B

NBC, Blackstone, and Bain score cable stalwart for far under expected $5B

(Newser) - NBC is heading an investor group that will buy the Weather Channel for nearly $3.5 billion—well below the $5 billion Landmark Communications was expecting when it put the iconic cable channel up for sale in January. The group, which includes private equity firms Bain Capital and the Blackstone... More »

Forecast Sunny Indeed for Weather Channel Sale

Private cable channel could attract $5B from big industry name

(Newser) - Some big companies are taking an interest in the newly for-sale Weather Channel, one of the last privately owned cable channels. NBC, News Corporation and Comcast are rumored to be eying the popular source of meteorology one prospective buyer dubbed "beachfront property" on the basic-cable landscape. The channel could... More »

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