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FRIDAY, NOVEMBER 27, 2009
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NEWS ABOUT: slogans

slogans stories: 6 news summaries
GLOSSIES

 Let's Stop Talking In Slogans 

Using language to communicate hampered by psychology of advertising

Dec 7, 08 12:44 PM CST
(Newser) - We live in a world of snappy slogans, but that may not be the best way to communicate, write Dan Heath and Chip Heath in Fast Company. "People need a reason to prefer Crest over Colgate," but those same people—that's us—shouldn't talk like toothpaste salesmen. "... More »

MORE ABOUT:
advertising • marketing • communication • language • slogans

Calif. Brewer Wins Fight
to Sell 'Legal Weed'

Feds reverse course on double-entendre bottle cap after 6 months of bad publicity

Sep 2, 08 1:27 PM CDT
(Newser) - Vaune Dillmann can market his beer from the small California town of Weed with the slogan "Try Legal Weed" after regulators backed off what could have been a drawn-out court battle, the Los Angeles Times reports. The feds tried to block Dillmann, citing a law prohibiting drug references on... More »

MORE ABOUT:
California • weird • marijuana • court cases • slogans • weed • Mt. Shasta • Weed, Calif.

OPINION

 Time to Change 
 the Slogan, Obama

Obama must tell story of our economic future

Aug 24, 08 9:44 AM CDT
(Newser) - It’s time for Barack Obama to drop the “Change We Can Believe In” slogan in favor of something closer to “Change Before It’s Too Late,” writes Frank Rich in the New York Times. The former phrase fit the Democratic primary throwdown, but now Obama must... More »

MORE ABOUT:
Barack Obama • John McCain • US economy • Frank Rich • slogans • change • campaign tactics

'Legal Weed' Beer Slogan
Has Feds Hopping Mad

Brewer in Weed, Calif., told to scrap his caps

May 28, 08 8:32 PM CDT
(Newser) - The feds are cracking down on a small brewer in Weed, Calif., because they're very much unamused by the slogan on his bottle caps: "Try Legal Weed." A bureau of the Treasury Department says the phrase not only alludes to marijuana but misleads consumers about the ingredients of... More »

MORE ABOUT:
California • beer • marijuana • slogans • microbrewing • weed • Alcohol and Tobacco Tax and Trade Bureau • Weed, Calif.

OPINION

'The Best Political Team on Television'? Says Who?

Incessant repetition of slogan undercuts CNN

Jan 11, 08 10:36 AM CST
(Newser) - The day of the New Hampshire primary was a big deal for CNN—so big that network honchos apparently couldn't resist forcing on-air talent to repeat their marketing slogan—“the best political team on television”—more than 50 times, by Jack Shafer's count. The cranky Slate media critic... More »

MORE ABOUT:
CNN • Wolf Blitzer • slogans

Frat's
"Vick 'Em"
Shirts Banned

Texas Tech rally shirt depicted Aggies' mascot dog being choked

Oct 9, 07 11:23 PM CDT
(Newser) - The Texas Tech administration was not amused by a t-shirt distributed by a fraternity depicting a Tech player choking Texas A&M's mascot, a dog named Reveille, on a leash. Als on the shirt: the words "Vick 'Em," a play on the Aggies' slogan "Gig 'Em."... More »

MORE ABOUT:
NCAA • NCAA football • Michael Vick • Texas Tech Red Raiders • slogans • Texas A&M

6 Stories


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