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October 6, 2008 6:48:27 PM CDT

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Stories related to: aQuantive

Stories

4 Stories

  • December 2007

    • Microsoft, Viacom Ally to Check Google

      Wall Street Journal  |  Dec 20, 07 9:34 AM CST

      Microsoft, Viacom Ally to Check Google

      (Newser) - Microsoft and Viacom joined forces to counter Google's growth in the ad market yesterday, with a 5-year, $500-million partnership. Microsoft gets audio and video content from Viacom, and is a preferred partner in online gaming. Viacom will switch its ad placement from DoubleClick, which Google is about to buy, to Microsoft's Internet ad company, aQuantive. More »

      Tags

      Google  • Microsoft  • YouTube  • Internet advertising  • MTV  • Viacom  • DoubleClick  • Comedy Central  • Paramount  • aQuantive

  • November 2007

    • AOL to Buy Online Ad Outfit Quigo

      Reuters  |  Nov 7, 07 4:15 PM CST

      AOL to Buy Online Ad Outfit Quigo

      (Newser) - AOL will purchase online advertiser Quigo, its final acquisition on a major restructuring agenda. The Time Warner unit has had poor ad growth recently—13% this past quarter, down from 40% percent levels—and is seen as trying to stay competitive with Google and Yahoo. The purchase, reportedly valued at around $340 million, is the latest in a “buying frenzy,” Reuters reports—on the heel of Microsoft’s $6 billion buy of aQuantive. More »

      Tags

      Google  • Microsoft  • Yahoo  • online advertising  • AOL  • Time Warner  • aQuantive  • Jeffrey Bewkes

  • August 2007

    • MSFT Grabs AQNT for $6B

      CNET  |  Aug 13, 07 3:30 PM CDT

      MSFT Grabs AQNT for $6B

      (Newser) - Microsoft completed the largest buyout in its history today, snatching up online advertising firm aQuantive for $6B. Microsoft closed the deal on Friday and will dole out $66.50 in cash for each share of the Seattle-based company, which will de-list from the Nasdaq after nearly doubling in value after its filing today, CNET reports. More »

      Tags

      Google  • Microsoft  • Nasdaq  • Yahoo  • advertising  • acquisitions  • AOL  • buyout  • aQuantive

  • May 2007

    • Microsoft Buys Ad Firm for $6B

      CNET  |  May 18, 07 11:15 AM CDT

      Microsoft Buys Ad Firm for $6B

      (Newser) - Microsoft will plunk down $6 billion for aQuantive, a leading digital marketing agency. The $66.50 per share offer—nearly double aQuantive's closing price yesterday—comes on the heels of WPP's 24/7 Real Media purchase. It's Microsoft's biggest acquisition ever, reflecting its growing desperation to regain its status as a major player in the online advertising sphere. More »

      Tags

      Internet  • Microsoft  • acquisitions  • online advertising  • marketing  • DoubleClick  • aQuantive

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