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Facebook, Microsoft May Be Close to Major Ad Deal

Rumored sale could revolutionize the advertising industry: Nicholas Carlson

(Newser) - Facebook and Microsoft appear to be in talks for a deal that could revolutionize the online ad business. Facebook is looking to buy Atlas Solutions, an ad-serving product Microsoft acquired when it bought aQuantive for $6 billion in 2007, sources tell Nicholas Carlson at Business Insider . Facebook would pay considerably... More »

Microsoft Taking $6.2B Write Down

aQuantive purchase failed to boost online advertising revenue

(Newser) - Microsoft is absorbing a $6.2 billion charge to reflect its inability to produce more revenue from an online ad service that it bought nearly five years ago. The non-cash charge announced today could saddle Microsoft Corp. for its fiscal fourth quarter ending in June. Analysts polled by FactSet had... More »

Microsoft, Viacom Ally to Check Google

Partnership aims to counter search giant's ad growth

(Newser) - Microsoft and Viacom joined forces to counter Google's growth in the ad market yesterday, with a 5-year, $500-million partnership. Microsoft gets audio and video content from Viacom, and is a preferred partner in online gaming. Viacom will switch its ad placement from DoubleClick, which Google is about to buy, to... More »

AOL to Buy Online Ad Outfit Quigo

It's the last big acquisition in new restructuring plan

(Newser) - AOL will purchase online advertiser Quigo, its final acquisition on a major restructuring agenda. The Time Warner unit has had poor ad growth recently—13% this past quarter, down from 40% percent levels—and is seen as trying to stay competitive with Google and Yahoo. The purchase, reportedly valued at... More »

MSFT Grabs AQNT for $6B

(Newser) - Microsoft completed the largest buyout in its history today, snatching up online advertising firm aQuantive for $6B. Microsoft closed the deal on Friday and will dole out $66.50 in cash for each share of the Seattle-based company, which will de-list from the Nasdaq after nearly doubling in value after... More »

Microsoft Buys Ad Firm for $6B

Deal shores up Microsoft's flailing online advertising presence

(Newser) - Microsoft will plunk down $6 billion for aQuantive, a leading digital marketing agency. The $66.50 per share offer—nearly double aQuantive's closing price yesterday—comes on the heels of WPP's 24/7 Real Media purchase. It's Microsoft's biggest acquisition ever, reflecting its growing desperation to regain its status as a... More »

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