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WEDNESDAY, NOVEMBER 25, 2009
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NEWS ABOUT: aQuantive

aQuantive stories: 4 news summaries

Microsoft, Viacom Ally to Check Google

Partnership aims to counter search giant's ad growth

Dec 20, 07 9:34 AM CST
(Newser) - Microsoft and Viacom joined forces to counter Google's growth in the ad market yesterday, with a 5-year, $500-million partnership. Microsoft gets audio and video content from Viacom, and is a preferred partner in online gaming. Viacom will switch its ad placement from DoubleClick, which Google is about to buy, to... More »

MORE ABOUT:
Google • Viacom • YouTube • Microsoft • MTV • aQuantive • DoubleClick • Comedy Central • Paramount • Internet advertising

AOL to Buy
Online Ad
Outfit Quigo

It's the last big
acquisition in new restructuring plan

Nov 7, 07 4:15 PM CST
(Newser) - AOL will purchase online advertiser Quigo, its final acquisition on a major restructuring agenda. The Time Warner unit has had poor ad growth recently—13% this past quarter, down from 40% percent levels—and is seen as trying to stay competitive with Google and Yahoo. The purchase, reportedly valued at... More »

MORE ABOUT:
Yahoo • Google • Time Warner • AOL • Microsoft • online advertising • aQuantive • Quigo • Jeffrey Bewkes • Randy Falco

MSFT Grabs AQNT for $6B

Aug 13, 07 3:30 PM CDT
(Newser) - Microsoft completed the largest buyout in its history today, snatching up online advertising firm aQuantive for $6B. Microsoft closed the deal on Friday and will dole out $66.50 in cash for each share of the Seattle-based company, which will de-list from the Nasdaq after nearly doubling in value after... More »

MORE ABOUT:
Yahoo • Google • AOL • Microsoft • advertising • aQuantive • acquisition • Nasdaq • buyout

Microsoft Buys Ad Firm for $6B

Deal shores up Microsoft's flailing online advertising presence

May 18, 07 11:15 AM CDT
(Newser) - Microsoft will plunk down $6 billion for aQuantive, a leading digital marketing agency. The $66.50 per share offer—nearly double aQuantive's closing price yesterday—comes on the heels of WPP's 24/7 Real Media purchase. It's Microsoft's biggest acquisition ever, reflecting its growing desperation to regain its status as a... More »

MORE ABOUT:
Internet • Microsoft • online advertising • marketing • aQuantive • DoubleClick • acquisition

4 Stories


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