Skip to: Content
Skip to: Site Navigation
Skip to: Search

October 15, 2008 5:16:45 PM CDT

Learn about Newser Points »

Stories related to: advertising campaign

Stories

20 Stories

  • September 2008

    • Airline Stamps Ads on Those Sans Hairline

      Brisbane Times (Australia)  |  Sep 10, 08 8:31 AM CDT

      Airline Stamps Ads on Those Sans Hairline

      (Newser) - Air New Zealand is launching a new ad campaign on people's heads, reports the Brisbane Times. The airline will pay people $660 to wear temporary tattoos on the back of their shaved heads for two weeks. The ads display changes to the airline's check-in system and direct passengers to the airline's website. More »

      Tags

      advertising campaign  • Air New Zealand

  • August 2008

    • Microsoft's Answer to Apple Ads: Seinfeld

      Wall Street Journal  |  Aug 21, 08 7:29 AM CDT

      Microsoft's Answer to Apple Ads: Seinfeld

      (Newser) - So what's the deal with Microsoft ads? The company has enlisted Jerry Seinfeld to spearhead a new $300-million campaign, the Wall Street Journa l reports, to try to shake the negative buzz about Vista, and the nerdy, feckless image projected by John Hodgeman in Apple's popular "Mac vs PC" ads. The campaign, to start next month, will net the funnyman $10 million. More »

      Tags

      Microsoft  • Apple  • advertising  • marketing  • Bill Gates  • Microsoft Vista  • Jerry Seinfeld  • advertising campaign

    • L'Oreal Denies Lightening Beyonce's Skin in Ad

      Associated Press  |  Aug 8, 08 9:30 AM CDT

      L'Oreal Denies Lightening Beyonce's Skin in Ad

      (Newser) - L’Oreal says it didn't lighten Beyonce’s skin tone for an ad for its Feria hair color brand, the AP reports. Media outlets have been abuzz since TMZ juxtaposed the ad—running in Elle ,  Allure , and Essence magazines—with a photo of the star in which she seems to have darker skin. One advertising insider says the discrepancy could be due to routine touchups in the studio. More »

      Tags

      celebrity  • advertising campaign  • Beyonce  • L'Oreal

  • July 2008

    • Secret of Chris Brown Hit: It's Really a Gum Commercial

      Wall Street Journal  |  Jul 28, 08 11:12 AM CDT

      Secret of Chris Brown Hit: It's Really a Gum Commercial

      (Newser) - Singer Chris Brown’s hit “Forever” has a trick up its sleeve: It’s actually part of a marketing campaign for Wrigley’s Doublemint gum. The top-10 song contains the lyric "Double your pleasure/double your fun" for good reason, which Wrigley will reveal tomorow. The company paid Brown to update its 48-year-old jingle and to record an extended pop-song version around it, the Wall Street Journal reports. More »

      Tags

      music  • music industry  • advertisements  • advertising campaign  • Julianne Hough  • chewing gum  • Wrigley

    • In Tough Times, McDonald's Revives a Jingle

      New York Times  |  Jul 17, 08 8:47 AM CDT

      In Tough Times, McDonald's Revives a Jingle

      (Newser) - In 1974, with an unpopular war raging and inflation on the rise, McDonald's launched a jingle—"Two all beef patties, special sauce..."—to promote its signature product, the Big Mac. Decades later, in similar circumstances, the fast food giant is reintroducing the mantra-like list of ingredients via a MySpace competition. The New York Times looks at how the economic downturn is driving advertising retro. More »

      Tags

      advertising  • MySpace  • McDonald's  • advertising campaign  • weakening economy  • Big Mac

  • June 2008

    • Spam Thrives in Tough Times

      Advertising Age  |  Jun 17, 08 8:34 PM CDT

      Spam Thrives in Tough Times

      (Newser) - Americans have gobbled up Spam for 71 years, despite Monty Python parodies and countless jokes about the spongy stuff. But Spam's sales have spiked 10% over the past 12 weeks, as the economy has gone sour and soaring gas prices have been gobbling up household income. In fact, it's no cheaper than real meat, dollars-per-ounce. But its one of those things, like ramen noodles, bus transit and lipstick, Advertising Age reports, that people associate with belt-tightening. More »

      Tags

      food  • business  • marketing  • advertising campaign

    • 'Hermione' Conjures $6M Chanel Deal

      Daily Mail (UK)  |  Jun 16, 08 11:02 AM CDT

      'Hermione' Conjures $6M Chanel Deal

      (Newser) - Harry Potter star Emma Watson has inked a $6 million deal to replace actress Keira Knightley as the new face of Chanel's perfume Coco Mademoiselle, the Daily Mail reports. The 18-year-old actress, who already makes $4 million a movie to play the precocious Hermione, "has been excitedly telling friends that she is going to be taking over from Keira." More »

      Tags

      Great Britain  • endorsement  • Harry Potter  • model  • advertising campaign  • Chanel

    • Consumers Rattled by 'Green Overload'

      New York Times  |  Jun 15, 08 8:30 AM CDT

      Consumers Rattled by 'Green Overload'

      (Newser) - Inundated with reports on how best to save the environment, many consumers are left confused and suffering from an information overload the New York Times dubs “green noise.” Many eco-facts are contradictory and options are puzzling (is it better, for example, to get a used car, or a hybrid?). Environmental groups worry that too much green noise could stop people from paying attention at all. More »

      Tags

      climate change  • environment  • consumer  • advertising campaign

  • May 2008

    • Air Force Pulls Misleading Ad

      Military Times  |  May 29, 08 10:09 AM CDT

      Air Force Pulls Misleading Ad

      (Newser) - An Air Force commercial that shows a US communications satellite exploding and implies a single missile could knock out cell phones, GPS navigation, banking transactions, and TV broadcasts has been pulled for being misleading, the Military Times reports. The ad, part of the Air Force’s “Above All” campaign will get a new story line and be re-released. More »

      Tags

      GPS  • advertising campaign  • missile defense system  • US Air Force  • satellites  • recruiting

    • Obama Gears Up for GOP Smears

      Newsweek  |  May 11, 08 4:00 PM CDT

      Obama Gears Up for GOP Smears

      (Newser) - John McCain is prepping for a smear campaign this summer while camp Obama, ever cool and controlled, awaits the first strike. "It's going to be Swift Boat times five on both sides," said one McCain adviser who expects Obama to return fire. McCain's challenge is to hit above the belt and not seem racist, while Obama needs to react fast without sparking endless fights, Newsweek reports. More »

      Tags

      Barack Obama  • John McCain  • campaign  • voters  • smear campaign  • advertising campaign  • campaign adviser  • David Axelrod  • campaign etiquette

    • Oil Lobby Pumps Cash Into Image Campaign

      Washington Post  |  May 9, 08 3:15 PM CDT

      Oil Lobby Pumps Cash Into Image Campaign

      (Newser) - As gas prices skyrocket—and oil company profits soar along with them—the chief US oil lobby has launched a massive campaign to improve its public image, the Washington Post reports. The American Petroleum Institute is spending millions on newspaper ads, a traveling museum, and tours for bloggers, to counter rising hostility among consumers and moves in Congress to punish the industry. More »

      Tags

      gas prices  • advertising campaign  • oil companies  • lobbyist  • public image

  • April 2008