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SATURDAY, NOVEMBER 21, 2009
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NEWS ABOUT: advertising campaign

advertising campaign stories: 41 news summaries

1 - 20 of 41 Stories | 1 2 3 Next >>

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 Health Care Reform Foes 
 Outspend Friends 2:1 


Biz groups lavish $24M in last month on derailing Dem bill

Nov 17, 09 6:53 AM CST
(AP) - Business foes of health care overhaul legislation are outspending supporters at a rate of 2-to-1 for TV ads as they grow increasingly nervous over a final bill. Led by the US Chamber of Commerce, opponents of the Democratic health care drive have dropped $24 million on TV commercials over the... More »

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Harry Reid • business • health care reform • advertising campaign • US Chamber of Commerce

Soda Tax
Threat a Boon for Food Lobbyists

Industry pours millions into fight against it

Nov 5, 09 12:25 PM CST
(Newser) - Capitol Hill’s flirtation with a national excise tax on sugary drinks has been good for someone: food lobbyists. Soda makers, supermarkets, and fast-food restaurants have spent more than $24 million fighting the tax, the Huffington Post reports. “We are reacting to the situation we find ourselves in,"... More »

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Pepsi • lobbyist • fast food industry • lobbyists • advertising campaign • Coca-Cola Co • soda tax • Americans Against Food Taxes

 Israeli 'Lost Jews'  
 Ad Sparks Outrage 

Portrays those assimilated outside Israel as missing

Sep 9, 09 12:23 PM CDT
(Newser) - An Israeli outreach group has dumped an ad campaign that sparked controversy by portraying assimilated Diaspora Jews as “lost,” the Jerusalem Post reports. Prominent American Jewish voices slammed the campaign, which many took as a slight to intermarried Jews. An intermarried Israeli critic called it “racist,”... More »

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Israel • Jews • Jewish • advertising campaign • assimilation • intermarriage

Durex Targets Heat-Seeking 'Pleasurati' in Condom Ads

Company paints itself as the pick of mature pleasure seekers

Aug 12, 09 2:34 AM CDT
(Newser) - Second-place condom maker Durex has rolled out a juiced up identity in its latest ad campaign, Advertising Age reports. Advertising execs—who say their research shows that market leader Trojan is seen as the "boy scout" condom and No. 3 brand Lifestyle as the choice of swingers—are... More »

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advertising • marketing • Durex • condom • sex toys • advertising campaign • Saatchi & Saatchi

 Drinkability Bad—for Sales 

Bud Light sales down 3% thanks to confusing campaign

Aug 10, 09 2:54 PM CDT
(Newser) - From “I Love You, Man” to “Real Men of Genius,” Bud Light is known for its memorable—and funny—ad campaigns. Not so with its latest: The “Drinkability” campaign has brought with it a lack of laughs, as well as the brand’s first negative sales... More »

MORE ABOUT:
advertising • beer • Budweiser • advertisements • advertising campaign • Bud Light • ad campaign • ads • Jay-ZTV

 Smokey Bear's Fire 
 Still Burning at 65 

But some criticize his simple message

Jul 24, 09 9:24 AM CDT
(Newser) - He turns 65 this year, but Smokey Bear’s nowhere near extinguished, the Los Angeles Times reports. The mascot remains as fiercely beloved by baby boomers as he is fiercely protected by the government: Federal law keeps his image from unauthorized use, which can result in a $150,000 fine.... More »

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advertising • wildfires • character • advertising campaign • Department of Agriculture • Forest Service • forest fire • Smokey Bear

(Newser) - Microsoft has changed at least one of its highly successful "Laptop Hunter" ads after Apple called to complain about it, Advertising Age reports. In the original, a law student shopping for a laptop observes: "This Mac is $2,000, and that's before adding anything." Her mother adds,... More »

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Microsoft • advertising • Apple • laptop • consumer electronics • advertising campaign

(Newser) - A pro-legalization group has launched a statewide ad campaign in California stressing that pot smokers want to pay taxes, the San Francisco Chronicle reports. The Marijuana Policy Project ads feature an "actual California marijuana consumer" who points out that regulating and taxing marijuana could help save services being cut... More »

MORE ABOUT:
California • marijuana • marijuana legalization • Marijuana Policy Project • advertising campaign • taxation

UK Shop 'Sorry' for Using Iran Tags in Twitter Ad Campaign

The messages had nothing to do with unrest

Jun 24, 09 3:20 PM CDT
(Newser) - A British furniture store has apologized for tagging its Twitter promotional messages with Iran-related hash tags, AFP reports. The store may have been trying to maximize the number of people viewing its tweets, but instead provoked outrage at the misuse of Twitter, a key media tool for Iranian protesters. “... More »

MORE ABOUT:
Iran • advertising • advertising campaign • Twitter • hash tags • Habitat

comment

BK Goes Crude
With 7-Inch Burger Ad

Yes, they really want to 'fill your desire for something long, juicy...'

Jun 24, 09 9:43 AM CDT
(Newser) - Burger King’s “edgy” ads have reached a new low, writes Cajun Boy for Gawker. The ad for its 7-inch-long burger screams fellatio—from the “piping hot beef laden with creamy mayo” to the “open mouth of a wide-eyed blond.” The slogan—“It’ll blow... More »

MORE ABOUT:
advertising • sex • advertisements • Gawker • advertising campaign • Burger King

 Miller Pulls Mafia 
 Ads Amid Italian 
 Complaints 

Commercials show Sopranos actor offering 'protection'

Jun 3, 09 1:30 PM CDT
(Newser) - Complaints from Chicago’s Italian-American community have prompted MillerCoors to pull a Miller Lite ad campaign in which Sopranos actor Frank Vincent plays a stereotypical Mafia type, the Chicago Sun-Times reports. In the two spots, he asks a store clerk and bartender if they need “protection.” They say... More »

MORE ABOUT:
television • advertising • Mafia • MillerCoors • advertising campaign • Italian Americans • Miller Lite

Mexico Devotes
$92M to Luring
Back Visitors

Prez urges citizens to shake off swine flu, travel domestically

May 28, 09 2:19 PM CDT
(Newser) - Mexico’s tourism board is taking a trickle-down approach to luring vacationers back after the swine flu outbreak, Advertising Age reports. It’s kicking off a $92 million campaign by urging Mexicans to counteract the negative perceptions and show visitors “that Mexico is not only a beautiful country but... More »

MORE ABOUT:
Mexico • tourism • tourists • advertising campaign • swine flu

 Starbucks: We're No 
 'Poster Child for Excess' 

Coffee giant plans media push to reverse consumer perceptions

Mar 19, 09 12:21 PM CDT
(Newser) - Starbucks has become a “poster child for excess,” says CEO Howard Shultz, and the traditionally advertising-shy company is planning media blitz to combat that, Advertising Age reports. TV and Internet ads and social-media efforts will attempt to change the "myth out there that there's this $4 cup... More »

MORE ABOUT:
Howard Schultz • Starbucks • advertising • coffee • advertising campaign

Go Ahead, Fly Those Private Jets, Cessna Ads Tell Execs

Bosses challenged to get back on board

Feb 12, 09 4:59 AM CST
(Newser) - Private jets may have become a despised symbol of high-flying corporate access, but that shouldn't make bosses too shy to fly, a new Cessna ad campaign tells execs. The ads, which boldly announce "timidity didn't get you this far," are part of a public relations push to fix... More »

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advertising • Cessna • advertising campaign • private jet • executives • flying

'Sexist' Airline Ad Riles Up UK TV Viewers

Virgin Atlantic defends spot; standards board says it's 'humorous'

Feb 11, 09 8:56 AM CST
(Newser) - A Virgin Atlantic TV ad featuring female flight attendants strutting through Heathrow Airport while harried male passengers ogle them is not sexist, Britain’s advertising watchdog has ruled. The ad, celebrating Virgin’s 25th anniversary, drew 29 complaints, reports the Telegraph. Critics cried stereotyping; the independent Advertising Standards Authority said... More »

MORE ABOUT:
Richard Branson • airline industry • sexism • Virgin Atlantic • gender stereotypes • advertising campaign

 Wrigley Gum Drops Brown Ads 

Singer suspended 'until the matter is resolved'

Feb 10, 09 10:04 AM CST
(Newser) - Wrigley has dropped Chris Brown from its Doublemint ad campaign—"until the matter is resolved"—following the R&B singer's alleged explosive confrontation with girlfriend Rihanna. His song, "Forever," was used in the ads. The BBC also notes that his involvement in the Milk Mustache campaign... More »

MORE ABOUT:
celebrity • assault • Rihanna • chewing gum • advertising campaign • Wrigley • Chris Brown

(Newser) - Burger King has launched a new Facebook application called “Whopper Sacrifice,” rewarding users who cull 10 people from their friends list with a free burger, Adweek reports. The ad campaign came out of ad agency employees' frustration with their own bloated lists. "We thought there could... More »

MORE ABOUT:
Facebook • advertising campaign • Internet applications • Burger King • Whopper • advertising agency • defriending

ANALYSIS

Anti-Bulimia Ads Catch College Women In Act

German firm gets edgy, plastering undersides
of toilet seats

Jan 8, 09 2:51 PM CST
(Newser) - A German women’s advocacy group is employing crafty means to get bulimics’ attention, Animal New York reports: Pro Mädchen (translated as “for girls”) is smacking pink splatter stickers, with a phone number and the tagline “Bulimia is curable,” onto the undersides of toilet seats... More »

MORE ABOUT:
bulimia • advertising • marketing • eating disorder • toilet • college dorms • advertising campaign • wowOwow

 Green Groups Come 
 Down on 'Clean Coal' 

Gore calls the technology 'illusions of the industry'

Dec 5, 08 6:12 PM CST
(Newser) - A new advertising campaign backed by environmental organizations, including one supported by Al Gore, is calling into question the efficacy of “clean coal technology,” the Washington Post reports. “Clean coal” was a buzzword during this year’s election, but environmentalists think it’s an oxymoron. “We... More »

MORE ABOUT:
environment • Al Gore • advertising campaign • coal power • environmentalists • clean coal

Saved by Zero? Or Sick to
Death of It?

Toyota's relentless 0% APR ads wear thin ... and will continue

Nov 6, 08 2:30 PM CST
(Newser) - “Saved by zero?” Try bored. Toyota’s 0% APR ad campaign has left TV viewers annoyed—by both the jingle and the fact that it airs seemingly incessantly, AP reports. Though some might appreciate the extension of 0% financing, originally set to expire this week, most viewers are bemoaning... More »

MORE ABOUT:
television • Toyota • commercials • advertisements • advertising campaign • automobile • financing

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