Skip to: Content
Skip to: Site Navigation
Skip to: Search
SUNDAY, NOVEMBER 22, 2009
| Subscribe to Newser's RSS feeds RSS | Follow Newser on Twitter Twitter

NEWS ABOUT: advertising budgets

advertising budgets stories: 7 news summaries

Pharma to Push Obama Plan in $150M Ad Blitz

Drug companies get behind health care reform, to Congress' concern

Aug 9, 09 6:12 AM CDT
(Newser) - Drug companies have authorized their lobbyists to spend up to $150 million on TV ads supporting Barack Obama's health care reform plan—a surprisingly large sum that suggests the industry still has a deal with the White House on capping pharma's costs, reports the New York Times. A few spots... More »

MORE ABOUT:
advertising • White House • drug companies • health care reform • pharmaceutical industry • advertising budgets

Media World Braced for Loss Of GM, Chrysler Ad Buys

A collapse in Detroit could cost media players billions

Apr 6, 09 9:34 AM CDT
(Newser) - As the situation in Detroit becomes increasingly perilous, media companies are anxiously waiting to see what happens to the vast marketing dollars—$3 billion in the US last year—General Motors and Chrysler previously poured into advertising. But while vastly decreased spending seems like a foregone conclusion, most media companies... More »

MORE ABOUT:
Chrysler • marketing • General Motors • ad revenue • auto industry • advertising budgets • advertising sales • TV advertising

 As NBC Falters, 
 Real Drama Is 
 Behind the Scenes 

Network moves to consolidate amid executive shakeup, poor ratings

Dec 8, 08 11:27 AM CST
(Newser) - When NBC announced a sweeping shakeup last week, it confirmed just how bad things are at the network, the Los Angeles Times reports. Ratings are down 14% this season, just as companies are dramatically slashing advertising budgets in the face of recession. “This is not a good time to... More »

MORE ABOUT:
NBC • advertising • General Electric • Ben Silverman • restructuring • advertising budgets • executives • NBC Universal studio • financial crisis

Concerned, NASCAR Watches Sponsors Downshift

Economy, viewership make advertisers shy away

Dec 8, 08 9:19 AM CST
(Newser) - The unthinkable is happening to NASCAR: Its ubiquitous sponsors have begun heading for the exits, setting up the unheard-of prospect of fans glimpsing a bit of car beneath all the corporate logos. The economic downturn is partly to blame, but falling viewership numbers have also contributed to sponsors' newfound hesitancy... More »

MORE ABOUT:
golf • NASCAR • retail sales • advertising budgets • corporate sponsorship

Crunch Puts Crimp in Luxury Ad Sales

As consumers budget, luxury brands slash promotional spending

Nov 24, 08 12:45 PM CST
(Newser) - The echoes of the economic crisis continue to reverberate, with luxury brands trimming spending on newspaper and magazine ads as their target audiences cut back, reports the New York Times. Display advertising was already in decline, and spending on luxury items, which started softening in the spring, fell off... More »

MORE ABOUT:
advertising • Vogue • luxury goods • auto industry • advertising budgets • Food & Wine • publishing industry • financial crisis

Ditching TV Ads Helps Put Gap Back on Track

Clothing seller sees profit up 40% after cutting marketing costs

May 27, 08 10:27 AM CDT
(Newser) - The Gap's balance sheet is back in the black, helped along by its decision to stop spending on TV ads, Advertising Age reports. The clothing retailer slashed marketing spending by nearly a fifth in the first quarter and saw profits leap 40%, even as sales slumped. The Gap has switched... More »

MORE ABOUT:
retail • advertising • marketing • retail sales • clothing • advertising budgets • Gap • TV advertising

Google's 17% Profit Not Good Enough for Markets

Search giant comes up short of estimates

Jan 31, 08 4:14 PM CST
(Newser) - Google disappointed investors with its after-hours announcement of a 17% rise in net income, signaling to many that credit woes could be hurting Internet use. The climb to $1.21 billion, or $3.79 per share, from $1.03 billion, or $3.29 a share, one year earlier underperformed estimates... More »

MORE ABOUT:
Google • Internet • consumer confidence • advertising budgets • search queries

7 Stories


from our news partners