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July 25, 2008 11:12:58 PM CDT

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Stories related to: DoubleClick

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17 Stories

  • April 2008

    • Google Trims 300 Jobs at DoubleClick

      newser  |  New York Times  |  Apr 3, 08 1:25 PM CDT

      Google Trims 300 Jobs at DoubleClick

      Some 300 DoubleClick employees, who briefly enjoyed a taste of Google culture after the ad agency was acquired in March, are facing layoffs as the search giant merges the two operations, reports the New York Times . It’s the first major layoff in Google’s history and trims DoubleClick’s US workforce by about 25%. DoubleClick employs about 1,500 globally. More »

      Tags

      Google  • Internet advertising  • layoffs  • DoubleClick  • search engine marketing

  • March 2008

    • Google Pushes Privacy Reforms

      newser  |  ComputerWorld  |  Mar 27, 08 5:31 PM CDT

      Google Pushes Privacy Reforms

      Google is working to ease concerns about privacy infringement in online advertising, ComputerWorld reports. The online giant hosted a meeting for the Consumer Privacy Legislative Forum, a group working to get a bill protecting online consumers’ information passed in Congress. Google will also file comments concerning the FTC’s proposed privacy regulations, which advocate transparency in the collection of user’s personal info. More »

      Tags

      Google  • online advertising  • online privacy  • DoubleClick  • FTC  • online ads  • personal privacy

    • Microsoft Likely to Raise Yahoo Bid: Analyst

      newser  |  MarketWatch  |  Mar 25, 08 2:39 PM CDT

      Microsoft Likely to Raise Yahoo Bid: Analyst

      A Citigroup analyst upgraded Yahoo stock to a buy today, predicting that Microsoft will raise its buyout bid from $31 per share to $34, MarketWatch reports. Acquiring Yahoo is the only way for Microsoft to successfully compete with Google for online advertising, said analyst Mark Mahaney, and so “the likelihood of Microsoft walking away from the deal is small." More »

      Tags

      Microsoft  • Yahoo  • mergers and acquisitions  • online advertising  • Jerry Yang  • Time Warner  • buyout  • DoubleClick

    • Google Buys DoubleClick After EU Signs Off

      newser  |  Associated Press  |  Mar 11, 08 4:25 PM CDT

      Google Buys DoubleClick After EU Signs Off

      Google acquired ad tracker DoubleClick today after EU regulators approved the $3.1 billion deal, the AP reports. Antitrust officials dismissed concerns about competition, saying Microsoft, Yahoo, and AOL also provide “credible” online ad services. The ruling ducked questions of how private data will be handled, an issue that riles privacy advocates on both sides of the pond. More »

      Tags

      Google  • Microsoft  • Yahoo  • European Union  • online advertising  • Internet advertising  • DoubleClick  • European Commission  • online ads

    • Even Google Not Immune in Downturn

      newser  |  Los Angeles Times  |  Mar 5, 08 6:48 PM CST

      Even Google Not Immune in Downturn

      After a hitting record high in November, Google shares have fallen 40%, reports the Los Angeles Times. Investors are concerned that a downturn in consumer spending could slow Google's growth—previously thought to be recession-proof. "Now the shine is off Google, whether deservedly or not," one media analyst said of the pioneering search giant. More »

      Tags

      Google  • Microsoft  • Yahoo  • Nasdaq  • recession  • Internet advertising  • DoubleClick  • Larry Page  • Sergey Brin  • Eric Schmidt  • Sheryl Sandberg

  • December 2007

    • FTC Okays Google’s DoubleClick Buy

      newser  |  PC World  |  Dec 20, 07 10:11 AM CST

      FTC Okays Google’s DoubleClick Buy

      The FTC voted 4-1 to approve Google’s purchase of DoubleClick, despite months of lobbying against the deal on privacy and antitrust grounds. The commissioners concluded that the deal "is unlikely to substantially lessen competition,” PC World reports. The $3.1-billion deal has been fought tooth and nail by Microsoft and other competitors since the search-ads leader revealed its agreement to buy the display-ads leader in April. More »

      Tags

      Google  • Microsoft  • DoubleClick  • European Commission  • FTC

    • Microsoft, Viacom Ally to Check Google

      newser  |  Wall Street Journal  |  Dec 20, 07 9:34 AM CST

      Microsoft, Viacom Ally to Check Google

      Microsoft and Viacom joined forces to counter Google's growth in the ad market yesterday, with a 5-year, $500-million partnership. Microsoft gets audio and video content from Viacom, and is a preferred partner in online gaming. Viacom will switch its ad placement from DoubleClick, which Google is about to buy, to Microsoft's Internet ad company, aQuantive. More »

      Tags

      Google  • Microsoft  • YouTube  • Internet advertising  • MTV  • Viacom  • DoubleClick  • Comedy Central  • Paramount  • aQuantive

    • Tracking Shoppers On & Offline

      newser  |  Associated Press  |  Dec 10, 07 4:00 AM CST

      Tracking Shoppers On & Offline

      A marketing data company is blending information about consumer habits online - and offline - to create more accurate and detailed information for advertisers. AP reports Acxiom Corp is bringing to the Internet the consumer profiles and 'life-stage' categories for which it is already well known among direct-mail companies and telemarketers, using a new surveillance program called Relevance-X. More »

      Tags

      Facebook  • Internet advertising  • DoubleClick

  • November 2007

    • Banner Ads Get Nasty

      newser  |  Wired  |  Nov 16, 07 12:47 PM CST

      Banner Ads Get Nasty

      Some banner ads on legit sites can hack into your PC—even if you don't click on them. The new ads, which have been seen on sites like the Economist's and MLB.com, try to scan your hard drive and download malicious software, Wired reports. DoubleClick, which hosts the ads through its DART progam, says it is working on shutting them down. More »

      Tags

      online advertising  • hackers  • DoubleClick  • Russian Business Network

    • Europe Blocks DoubleClick Deal

      newser  |  New York Times  |  Nov 14, 07 7:29 AM CST

      Europe Blocks DoubleClick Deal

      European antitrust regulators have put up a roadblock to Google’s $3.1 billion bid for internet ad giant DoubleClick, ruling that it needs to be reviewed before approval. The US has yet to approve the deal, though Brazilian and Australian regulators signed off on it. Google already controls 70% to 80% of the paid search ad market, reports the New York Times , and DoubleClick dominates banner ads. More »

      Tags

      Google  • Microsoft  • Internet advertising  • antitrust  • DoubleClick

  • October 2007

    • Microsoft Deal Overshadows Google's Analyst Day

      newser  |  CNET  |  Oct 25, 07 12:30 AM CDT

      Microsoft Deal Overshadows Google's Analyst Day

      Google made some noteworthy announcements at its Google Analyst Day yesterday, but they were overshadowed by Microsoft's announcement earlier in the day that it was acquiring a $240 million stake in Facebook, a prize for which the two companies had reportedly engaged in a heated bidding war. Among Google's news: the early success of its Apps business. More »

      Tags

      Google  • Microsoft  • Facebook  • DoubleClick  • Google phone  • search engine marketing  • Google Apps

    • Microsoft Armed to Fight Google in Ad Wars

      newser  |  New York Times  |  Oct 3, 07 7:13 AM CDT

      Microsoft Armed to Fight Google in Ad Wars

      Microsoft is planning to bump up its commitment to the ad industry, proclaiming that within a few years advertising will account for a quarter of its business, the New York Times reports. Buying an internet ad company last August was not a speculative play, CEO Steve Ballmer told a gathering of European agencies yesterday; Microsoft is quite serious about expanding its presence in a field dominated by its arch-rival, Google. More »

      Tags

      Google  • Microsoft  • Internet advertising  • DoubleClick

  • September 2007

    • Microsoft Rips Google Over Ad Service Bid

      newser  |  Wall Street Journal  |  Sep 27, 07 7:30 PM CDT

      Microsoft Rips Google Over Ad Service Bid

      A Senate antitrust panel heard testimony today on Google's proposed takeover of internet ad broker DoubleClick, the Wall Street Journal reports, including a not-so-friendly broadside from Microsoft, a snubbed DoubleClick suitor. Google's chief legal officer said the $3.1 billion deal wouldn't create an internet advertising monolith, as the companies are complementary businesses. Not so, said Microsoft. More »

      Tags

      Google  • Microsoft  • Internet advertising  • antitrust  • DoubleClick

    • Microsoft Plots to Dent Google Ad Lead

      newser  |  New York Times  |  Sep 26, 07 4:05 PM CDT

      Microsoft Plots to Dent Google Ad Lead

      Microsoft wants to reinvent online advertising, replacing the dominant search engine model with a tracking system that would tell advertisers precisely which ads consumers had viewed before visiting their sites. The new model is the product of aQuantive, an internet ad firm purchased by Microsoft last month, whose main competitor is DoubleClick, which Google announced it would buy in April. More »

      Tags

      Google  • Microsoft  • Internet advertising  • DoubleClick

    • Microsoft Goes Incognito to Attack Google

      newser  |  Wall Street Journal  |  Sep 24, 07 1:13 PM CDT

      Microsoft Goes Incognito to Attack Google

      Microsoft quietly hired Burson-Marsteller to rally opposition to Google’s proposed acquisition of online ad networker DoubleClick—and some are rankled that the software giant’s name was kept out of the pitches. The PR firm sought to convince key players the deal would hamper Internet competition and impact privacy rights, the Journal reports. More »

      Tags

      Google  • Microsoft  • DoubleClick  • monopoly  • public relations  • European Court

  • May 2007

    • Feds Launch Search Into Google Deal

      newser  |  New York Times  |  May 29, 07 4:54 AM CDT

      Feds Launch Search Into Google Deal

      The FTC has initiated an antitrust probe into search behemoth Google's $3.1 billion acquisition of a major online ad company, sources tell the New York Times. Both competitors and privacy advocates are chafing at the proposed deal between Google, which stores users' search histories, and DoubleClick, which keeps track of their web use. More »

      Tags

      Internet  • Google  • privacy  • online privacy  • antitrust  • DoubleClick  • FTC

    • Microsoft Buys Ad Firm for $6B

      newser  |  CNET  |  May 18, 07 11:15 AM CDT

      Microsoft Buys Ad Firm for $6B

      Microsoft will plunk down $6 billion for aQuantive, a leading digital marketing agency. The $66.50 per share offer—nearly double aQuantive's closing price yesterday—comes on the heels of WPP's 24/7 Real Media purchase. It's Microsoft's biggest acquisition ever, reflecting its growing desperation to regain its status as a major player in the online advertising sphere. More »

      Tags

      Internet  • Microsoft  • acquisitions  • online advertising  • marketing  • DoubleClick  • aQuantive

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