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SUNDAY, NOVEMBER 22, 2009
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NEWS ABOUT: product placement

product placement stories: 6 news summaries
OPINION

 Shine a Light 
 on Sneaky TV 
 Product Placement 

Do you know when you're being sold something?

Oct 30, 09 10:49 AM CDT
(Newser) - You can tell when you’re watching a commercial, right? Not at all, writes NE Marsden , and that’s a huge problem. A new FTC measure seeks to expose the practice of paid consideration—“stealth advertising” is a better phrase—online by requiring bloggers and marketers to disclose remuneration,... More »

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entertainment • television • Internet • advertising • FCC • marketing • children • FTC • product placement • Federal Communications Commission • Federal Trade Commission

FTC Warns Bloggers on 'Reviewing' Freebies

New media critics must come clean or risk fine

Oct 5, 09 4:53 PM CDT
(Newser) - Bloggers, Tweeters, and Facebookers who receive payments or free products from companies and in turn hype or review them—without mentioning the arrangement—could be on the hook for $11,000 in FTC fines. The commission’s new regulations offer clear guidelines on the responsibilities of reviewers working in new... More »

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Facebook • FTC • reviews • blogger • endorsement • product placement • Twitter

ABC Bets You Can Laugh at Recession

Sitcom pilots follow a failed Wall Street exec, fired young bankers

Mar 6, 09 11:47 AM CST
(Newser) - Have you heard the one about the Wall Street millionaire who lost his job because of the collapsing economy, then had to actually hang out with his family?  ABC is hoping you will want to next fall, when Kelsey Grammer will star as that modern-day Mr. Mom. The untitled project... More »

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Wall Street • ABC • product placement • economy • pilots • Kelsey Grammer • financial crisis • sitcoms

 Under Armour Masters Product Placement

From sports to film and TV, firm goes beyond advertising

Jul 25, 08 5:50 PM CDT
(Newser) - There was a time when Baltimore sportswear maker Under Armour had to pay for advertising. No more, the Sun reports: its distinctive opposing-U shape has become ubiquitous in film and TV, prominently displayed in productions from Any Given Sunday to The Wire. During the first 3 months of 2008, Under... More »

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sports • commercials • athletics • Baltimore • clothing • product placement • Under Armour

This Season's Hot Accessory: The Movie Tie-In

Sex and the City cottage industries look more like penthouses

May 27, 08 10:12 PM CDT
(Newser) - For the innumerable entities cashing in on Sex and the City, the movie due out Friday is the tip of the multimillion-dollar iceberg, reports Forbes. New Line Cinema, which has tie-in deals with eight companies, compares the likely blockbuster to “the Super Bowl for women.” Other high-end... More »

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television • tourism • HBO • Sex and the City • New Line Cinema • Sarah Jessica Parker • Kim Cattrall • fashion designer • product placement • Manolo Blahnik • movie tie-ins

NBC Ditching Fall Debuts

Peacock plans to stagger show introductions throughout the year

Feb 20, 08 4:37 PM CST
(Newser) - NBC appears to have followed through on pledges to use the writers' strike as a springboard to changing the television industry, ditching traditional fall debuts of new shows for staggered introductions throughout the year. The move is designed so the network can keep things fresh, and work more closely with... More »

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television • NBC • CBS • advertising • ABC • Fox • network television • product placement

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