Variety

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Paywall Model Make-or-Break for Variety

Audience loyalty critical as online competitors gain ground

(Newser) - Variety will phase in a paywall starting today, a return to its pre-2006 model and a big gamble that its long history as the Hollywood daily will spur users to open their wallets. The site's traffic has increased since it became free, but it failed to attract a bump... More »

Changes Afoot for Hollywood Trade Pubs

Variety to charge for online content; THR will move to web

(Newser) - Variety will go back behind a pay wall next year, less than 2 years after tearing down its old one, the Los Angeles Times reports. Variety.com will be open only to print or online subscribers, just as it was before February 2007. “Everyone thought then that if you... More »

Showbiz Scribe Army Archerd Dead at 87

Column appeared in Variety for 52 years

(Newser) - Army Archerd, who chronicled Hollywood for 52 years as a columnist for Variety, died today of mesothelioma, the showbiz publication reports. He was 87; the cancer was thought to be related to exposure to asbestos during World War II. He was known for injecting a social consciousness into his reporting,... More »

Hollywood's Variety Goes Up for Sale

Owners put trade paper on block to focus on alternative media

(Newser) - Hollywood trade paper Variety is on the auction block, the Los Angeles Times reports. Anglo-Dutch owner Reed Elsevier is selling a publishing operation that produces the 103-year-old Variety and hundreds of other titles, including Publisher's Weekly. The sale is part of Reed Elsevier's strategy to ditch advertising-dependent publications to focus... More »

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