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December 2, 2008 9:04:17 PM CST


Web tracking

Web tracking news stories

4 Stories

Social Networking Deposes Porn as Web King

Users searching less for adult sites as they spend more time on Facebook et al.

(Newser) - Porn is no longer king online, thanks to the social-networking sites where people—particularly 18- to 24-year-olds—have become addicted to less X-rated forms of sharing, a Web analyst tells Reuters. “My theory is that young users spend so much time on social networks that they don't have time to look at adult sites,” says Bill Tancer, who studies Web clicks to take our societal pulse. More »

More about:  social networking Hurricane Katrina pornography Thanksgiving trend Web tracking

Feds Want to Help Cover Your Web Tracks

FTC aims to limit companies' ability
to watch consumers

(Newser) - The Federal Trade Commission is considering guidelines governing how online advertisers target consumers based on their Web surfing—and some lawmakers want them to be mandatory, the Washington Post reports. Privacy advocates are pushing to limit behavioral tracking, but some Internet companies say that could mean sites won’t be able to keep offering content free.   More »

More about:  Internet advertising online privacy FTC Web tracking

Web Inventor: Don't Track
Me, Bro

Internet creator decries spyware: 'You can't have' my data

(Newser) - He may have created a web that's worldwide, but Internet founder Tim Berners-Lee is very proprietary when it comes to tracking programs, such as Phorm, that allow ISPs to monitor their customers. Berners-Lee says he’d drop any company caught mining his data. “It’s mine—you can’t have it,” he said. “If you want to use it for something, then you have to negotiate with me.” More »

More about:  Internet Internet advertising online privacy ISP Internet service providers Web tracking private data

Web Tracking Opt-Out Plan Gets Panned

Online ad group's proposal clashes with FTC guidelines, privacy group desires

(Newser) - An online advertisers trade group has proposed guidelines for targeted advertising that don’t satisfy recent FTC recommendations. The Interactive Advertising Bureau proposal would make it harder for consumers to know if a website was storing their information; FTC guidelines suggest a “clear, consumer-friendly, and prominent statement” and easy opting-out process on websites that plan to collect data for targeted ads. More »

More about:  online advertising online privacy targeted advertising cookies Web tracking

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