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December 2, 2008 9:42:40 PM CST


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Ad Networks Gain in Race for Clicks Online

Better targeting, rates draw advertisers away from portals like AOL

(Newser) - Once, advertisers bought web ads the way they bought TV spots: by buying space on popular sites to increase brand visibility. Now the mentality has changed, the New York Times reports: Buyers want targeted buys that produce lots of clicks for their buck. Increasingly, that means they’re turning away from pricey portals like Yahoo to specialized ad networks. More »

More about:  Yahoo advertising online advertising AOL ad clicks

Slowing Click Rate Hits
Google Shares

Third monthly decline prompts fears for search king 

(Newser) - Google shares declined 2.7% yesterday as the company reported its third month-on-month drop in advertising clicks, MarketWatch reports. Google's market share is still expanding, but that growth won't show up on the bottom line if the clicks that generate revenue keep slipping. The firm has shed 14% of its value since February on fears it may not be immune from a slowdown. More »

More about:  Google advertising online advertising search engine ad revenue share price ad clicks

Google Not Clicking with Investors

Share price continues slide as advertising views flatline in January

(Newser) - Google, flying high in November when its stock hit a record $747.24, is falling back to Earth as investors worry that the slowing economy is discouraging web surfers from clicking on the search giant’s ads, reports the Wall Street Journal. A comScore report yesterday said Google’s January US click-throughs were flat compared to a year ago, a concern since most of Google’s revenue comes from its text-ad traffic. More »

More about:  Google online advertising Internet advertising web traffic comScore ad clicks click throughs

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