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MONDAY, NOVEMBER 23, 2009
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NEWS ABOUT: ad clicks

ad clicks stories: 4 news summaries

 Phony Ad Clicks at Record High 

Click fraud rate climbs to 17.1% in fourth quarter of 2008

Jan 28, 09 4:07 PM CST
(Newser) - Fraudulent attempts to deceive web advertisers into paying for phony clicks reached an all-time high in the last quarter of 2008, CNET reports. The rate of phony to genuine clicks climbed to 17.1% in the fourth quarter, increasing 1.1% from the third quarter and 0.5% from the... More »

MORE ABOUT:
Internet • fraud • DoubleClick • cybercrime • click throughs • Internet fraud • botnets • ad clicks

Ad Networks Gain in Race for Clicks Online

Better targeting, rates draw advertisers away from portals like AOL

Apr 21, 08 2:42 PM CDT
(Newser) - Once, advertisers bought web ads the way they bought TV spots: by buying space on popular sites to increase brand visibility. Now the mentality has changed, the New York Times reports: Buyers want targeted buys that produce lots of clicks for their buck. Increasingly, that means they’re turning away... More »

MORE ABOUT:
Yahoo • AOL • advertising • online advertising • ad clicks

Slowing Click Rate Hits
Google Shares

Third monthly decline prompts fears for search king 

Mar 28, 08 8:49 AM CDT
(Newser) - Google shares declined 2.7% yesterday as the company reported its third month-on-month drop in advertising clicks, MarketWatch reports. Google's market share is still expanding, but that growth won't show up on the bottom line if the clicks that generate revenue keep slipping. The firm has shed 14% of its... More »

MORE ABOUT:
Google • advertising • online advertising • search engine • ad revenue • share price • ad clicks

Google Not Clicking with Investors

Share price continues slide as advertising views flatline in January

Feb 27, 08 7:12 AM CST
(Newser) - Google, flying high in November when its stock hit a record $747.24, is falling back to Earth as investors worry that the slowing economy is discouraging web surfers from clicking on the search giant’s ads, reports the Wall Street Journal. A comScore report yesterday said Google’s... More »

MORE ABOUT:
Google • online advertising • comScore • Internet advertising • click throughs • web traffic • ad clicks

4 Stories


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