Dos Equis

7 Stories

New 'Most Interesting Man' Actually Speaks Spanish

Introducing Augustin Legrand

(Newser) - There's a new "Most Interesting Man in the World" hawking Dos Equis beer, and this one speaks Spanish. The beer company offered up the first teaser trailer featuring Augustin Legrand (who's actually French) in the role Wednesday. Legrand is 41, more than three decades younger than the... More »

'Most Interesting Man' Has 'Worst Legal Strategy'

Jonathan Goldsmith has been ordered to pay $60K

(Newser) - The "Most Interesting Man in the World" is having a rough year. First Jonathan Goldsmith learned Dos Equis would be replacing him as spokesman with a younger actor. Now the 77-year-old has been ordered to pay almost $60,000 in an ongoing lawsuit, reports My News LA . William Klein... More »

Dos Equis Sends 'Most Interesting Man' to Mars ... for Good

Beer brand to start new campaign without actor Jonathan Goldsmith in the fall

(Newser) - Viewers watching Thursday night's Lakers-Cavaliers game on TNT may notice something very interesting—or, rather, someone very interesting. Ad Age reports that a Dos Equis ad will be the farewell promo for Jonathan Goldsmith, aka The Most Interesting Man in the World. The beer brand will send the character,... More »

Lawsuit: 'Most Interesting Man' Is 'Least Honorable'

Former talent agency calls Dos Equis ad star a deadbeat

(Newser) - Jonathan Goldsmith doesn't always get sued but when he does, it can get nasty. The actor best known for portraying the "Most Interesting Man in the World" in Dos Equis ads is being sued for breach of contract by his former talent agency, which claims he has stopped... More »

'Most Interesting Man' Now a Landmine Hunter

Jonathan Goldsmith raising money to eliminate buried explosives in Cambodia

(Newser) - As Dos Equis beer's "most interesting man in the world," Jonathan Goldsmith's resume includes such feats as walking on fire and training canaries in the art of falconry . But now the real-life Goldsmith is adding a pretty interesting item to his own resume: tracking down and... More »

Is That a Commercial or a Game Show? Maybe Both

Advertisers creating their own TV programs

(Newser) - The days when a TV host would serve up a tasty bowl of Alpo or light up a Lucky Strike on-air and sing its praises are long gone, but in-show sponsorship may be making a comeback, the New York Times reports. Meow Mix will launch its own game show this... More »

'Jackie Moon' Plugs Old Spice

Jocular tie-in to Will Ferrell character to revamp brand

(Newser) - In its latest move to shed its image as a '70s relic, Old Spice has hired a '70s relic as its spokesman: the Afro-ed, headband-sporting basketball player Jackie Moon. Old Spice hopes Moon, a Will Ferrell character starring in the upcoming Semi-Pro, will attract the coveted young male demographic with... More »

7 Stories