(Newser) -
A new breed of winemakers is flowing into Napa Valley, writes Jeffrey O'Brien in a colorful look at the trend in Fortune . Investment bankers, tech entrepreneurs, and other wealthy refugees of the white-collar rat race are buying up vineyards at $400,000 per acre to pursue second careers that let them have a business—and a life. These "oentrepreneurs" aren’t just looking to make a buck; they’d rather generate buzz with sought-after, high-end cult wines.
More »