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October 7, 2008 2:53:09 AM CDT

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Stories related to: consumer psychology

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2 Stories

  • July 2008

    • In Good Times and Bad, Looks Matter

      Washington Post  |  Jul 21, 08 1:07 PM CDT

      In Good Times and Bad, Looks Matter

      (Newser) - Did so many people believe IndyMac CEO Michael Perry's assurances that his company was doing fine because of his baby face? A forthcoming study suggests that soft features like "large eyes, small nose, high forehead and small chin," engender more favorable bias in viewers, the Washington Post reports. The effect only goes so far, however. More »

      Tags

      subprime mortgage crisis  • CEO  • IndyMac  • corporate execs  • appearances  • consumer psychology

  • February 2008

    • Phone Makers Chase Fickle Customers

      New York Times  |  Feb 29, 08 11:15 AM CST

      Phone Makers Chase Fickle Customers

      (Newser) - With the cellphone industry increasingly hit-driven, phone designers are plumbing the consumer psyche through cultural experts and focus groups, reports the New York Times. "Our job is to be behaviorists and psychologists," says an exec. Competition has heated up as consumers buy—and discard—phones at an ever-faster rate, with the most trend-conscious getting a new one every 9 months. More »

      Tags

      Apple  • cell phones  • iPhone  • cell phone industry  • Nokia  • design  • LG Electronics  • product design  • consumer psychology

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