Skip to: Content
Skip to: Site Navigation
Skip to: Search

October 13, 2008 12:12:41 PM CDT

Learn about Newser Points »

Stories related to: TV advertising

Stories

8 Stories

  • August 2008

    • Maddow Helps MSNBC Make Left Turn

      New York Times  |  Aug 22, 08 8:06 AM CDT

      Maddow Helps MSNBC Make Left Turn

      (Newser) - Rachel Maddow's promotion to prime-time at MSNBC more clearly draws the partisan lines among the cable networks, writes Brian Stelter of the New York Times : MSNBC on the left, Fox on the right, and CNN claiming middle ground. Now the big question: Will the Maddow move translate into more ads? It seems likely. Viewers seems drawn to outspoken views, and, in fact, Fox now brings in more ad revenue than CNN. MSNBC is in a distant third. More »

      Tags

      cable TV  • Fox News  • CNN  • MSNBC  • NBC Universal  • Keith Olbermann  • television news  • network news  • TV advertising  • Rachel Maddow

  • July 2008

    • TiVo-Amazon Deal Offers Onscreen Buying

      New York Times  |  Jul 22, 08 10:28 AM CDT

      TiVo-Amazon Deal Offers Onscreen Buying

      (Newser) - TiVo and Amazon have teamed to introduce a “product purchase” tool that will allow viewers to buy the products being plugged onscreen, the New York Times reports. Soon, when Oprah Winfrey plugs a book or David Letterman talks up his musical guest, TiVo customers will be able to order said book or CD onscreen via Amazon.com accounts. More »

      Tags

      television  • advertising  • Amazon.com  • TiVo  • DVR  • TV advertising  • conspicuous consumption

  • June 2008

    • TV Sees Big Bucks in Campaign

      USA Today  |  Jun 23, 08 1:19 PM CDT

      TV Sees Big Bucks in Campaign

      (Newser) - This election season is shaping up as a windfall for television stations, with some $3 billion likely to be spent on TV ads, about 27% of that on the presidential race, reports USA Today. Democrat Barack Obama’s campaign—with no spending cap because Obama turned down public campaign funds—will likely lead the charge into broadcast and cable TV spending. More »

      Tags

      Barack Obama  • John McCain  • presidential campaign  • political advertising  • TV advertising

    • Is That a Commercial or a Game Show? Maybe Both

      New York Times  |  Jun 12, 08 5:26 AM CDT

      Is That a Commercial or a Game Show? Maybe Both

      (Newser) - The days when a TV host would serve up a tasty bowl of Alpo or light up a Lucky Strike on-air and sing its praises are long gone, but in-show sponsorship may be making a comeback, the New York Times reports. Meow Mix will launch its own game show this summer, and Dos Equis beer plans to boost its brand with an upcoming reality show. More »

      Tags

      television  • marketing  • branding  • TV advertising  • advertisers  • game show  • Dos Equis

  • May 2008

    • Digital Switch May KO Ratings

      New York Times  |  May 27, 08 3:58 PM CDT

      Digital Switch May KO Ratings

      (Newser) - Almost 25 million US homes own at least one set that will go dark when broadcast TV switches to digital next year—which could wreak havoc on ratings, the New York Times reports. Roughly 17% of network prime-time viewers are using unprepared TVs, according to Nielsen. Secondary TVs, like those in bedrooms or kitchens, were especially vulnerable, which could hurt late-night and morning programming. More »

      Tags

      TV ratings  • network television  • digital television  • Nielsen  • TV advertising  • digital broadcasting

    • Ditching TV Ads Helps Put Gap Back on Track

      Advertising Age  |  May 27, 08 10:27 AM CDT

      Ditching TV Ads Helps Put Gap Back on Track

      (Newser) - The Gap's balance sheet is back in the black, helped along by its decision to stop spending on TV ads, Advertising Age reports. The clothing retailer slashed marketing spending by nearly a fifth in the first quarter and saw profits leap 40%, even as sales slumped. The Gap has switched its focus to merchandising initiatives instead. More »

      Tags

      advertising  • retail sales  • marketing  • retail  • clothing  • TV advertising  • Gap  • advertising budgets

    • Study: Drug Ads Misleading. No, Really.

      Time  |  May 18, 08 12:18 PM CDT

      Study: Drug Ads Misleading. No, Really.

      (Newser) - Drug ads are multiplying on TV, and manufacturers are starting to advertise medical equipment used in invasive procedures, so now might be a good time to wonder what the spots are telling us. Not as much as they should, Time reports. An independent researcher has found drug companies are using distractions, fast-talking, and tricks gleaned from neuroscience to downplay negative side-effects. More »

      Tags

      advertising  • FDA  • consumer  • prescription drugs  • drug companies  • TV advertising  • side effects

  • March 2008

    • Web Preempts Boob Tube

      New York Times  |  Mar 10, 08 12:00 PM CDT

      Web Preempts Boob Tube

      (Newser) - If you watch “The Office” or “Ugly Betty” online, you’re among millions of consumers who have forsaken the boob tube. Nielsen recently found that 25% of Internet users had watched TV online in the last three months. “It has become a mainstream behavior in an extraordinarily quick time,” NBC’s research head told the New York Times . More »

      Tags

      television  • NBC  • Internet advertising  • NBC Universal  • The Office  • Nielsen  • TV advertising  • Ugly Betty  • online TV

8 Stories

Today's Most Popular

Loading...

Premium Articles from HighBeam

Find more articles like this

What is Newser?

2008 Codie Finalist

Newser gives you more news in less time. We search for the best and most important stories all over the web, read them for you, and deliver concise and sharp summaries—along with links to the full text. Newser provides a way to stay on top of an ever-expanding horizon of news and opinion—politics, sports, business, trends, technology, personalities, crimes, and controversies. Newser keeps you not just better informed, but, with our signature graphic interface and smart condensed format, more enjoyably informed.

Learn more »