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NEWS ABOUT: TV advertising

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Is That a Commercial or a Game Show? Maybe Both

Advertisers creating their own TV programs

(Newser) - The days when a TV host would serve up a tasty bowl of Alpo or light up a Lucky Strike on-air and sing its praises are long gone, but in-show sponsorship may be making a comeback, the New York Times reports. Meow Mix will launch its own game show this... More »

Digital Switch May KO Ratings

9.4% of US households are 'completely unready' for death of analog TV

(Newser) - Almost 25 million US homes own at least one set that will go dark when broadcast TV switches to digital next year—which could wreak havoc on ratings, the New York Times reports. Roughly 17% of network prime-time viewers are using unprepared TVs, according to Nielsen. Secondary TVs, like those... More »

Ditching TV Ads Helps Put Gap Back on Track

Clothing seller sees profit up 40% after cutting marketing costs

(Newser) - The Gap's balance sheet is back in the black, helped along by its decision to stop spending on TV ads, Advertising Age reports. The clothing retailer slashed marketing spending by nearly a fifth in the first quarter and saw profits leap 40%, even as sales slumped. The Gap has switched... More »

Study: Drug Ads Misleading. No, Really.

Big pharma uses tricks, distractions to veil harmful side-effects

(Newser) - Drug ads are multiplying on TV, and manufacturers are starting to advertise medical equipment used in invasive procedures, so now might be a good time to wonder what the spots are telling us. Not as much as they should, Time reports. An independent researcher has found drug companies are using... More »

Web Preempts Boob Tube

Millions of viewers stream shows on demand

(Newser) - If you watch “The Office” or “Ugly Betty” online, you’re among millions of consumers who have forsaken the boob tube. Nielsen recently found that 25% of Internet users had watched TV online in the last three months. “It has become a mainstream behavior in an extraordinarily... More »

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