TV advertising

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FTC Takes on 'Free' Credit Report Minstrels

Latest showdown between Feds and credit bureau goes viral

(Newser) - A long-running battle between the Federal Trade Commission and credit bureau Experian has blossomed into a viral video showdown of sorts. Experian runs FreeCreditReport.com—beneficiary of the cheeky slacker music video/ads. The FTC thinks—rightly, in the opinion of many—that the company is intentionally diverting consumers from the...

Microsoft Blows It With Bizarre Bing Ads

Blame Google for the collapse of global financial architecture

(Newser) - Microsoft is thrashing Google in new TV spots for its "decision engine" Bing—understandably, since from Microsoft's perspective their rival is single-handedly responsible for the global financial crisis. "While everyone was searching, there was bailing," says an announcer, as images of fleeting Internet memes give way...

Google Brings Online Chrome Ad to TV

With browser far behind competitors, innovator goes traditional

(Newser) - In a desperate bid to heighten the visibility of its little-used web browser Chrome, Google has launched its first American television advertising campaign, the Guardian reports. The TV ad was made by a Google Japan team and uses stop-motion animation. Google says it’s “excited to see how this...

Media World Braced for Loss Of GM, Chrysler Ad Buys

A collapse in Detroit could cost media players billions

(Newser) - As the situation in Detroit becomes increasingly perilous, media companies are anxiously waiting to see what happens to the vast marketing dollars—$3 billion in the US last year—General Motors and Chrysler previously poured into advertising. But while vastly decreased spending seems like a foregone conclusion, most media companies...

Recession Hits the Oscars— Sort Of

Revenue is down, parties are scaling back

(Newser) - Even the Oscars are feeling the economic strain, People reports. Sure, there are still dozens of parties planned on the big day, but organizers are pumping up the “greenness” of the soirées and downplaying the extravagance—Vanity Fair is using decorations from past events. Even those not scaling...

Maddow Helps MSNBC Make Left Turn
Maddow Helps MSNBC Make Left Turn
analysis
Aug 22, 2008 8:06 AM CDT

Maddow Helps MSNBC Make Left Turn

Network hopes new anchor will translate into ratings, ad revenue

(Newser) - Rachel Maddow's promotion to prime-time at MSNBC more clearly draws the partisan lines among the cable networks, writes Brian Stelter of the New York Times: MSNBC on the left, Fox on the right, and CNN claiming middle ground. Now the big question: Will the Maddow move translate into more ads?...

TiVo-Amazon Deal Offers Onscreen Buying

DVR pioneer aims to create 'underpinnings of a future business model for TV'

(Newser) - TiVo and Amazon have teamed to introduce a “product purchase” tool that will allow viewers to buy the products being plugged onscreen, the New York Times reports. Soon, when Oprah Winfrey plugs a book or David Letterman talks up his musical guest, TiVo customers will be able to order...

TV Sees Big Bucks in Campaign
 TV Sees Big Bucks
 in Campaign 
Jun 23, 2008 1:19 PM CDT

TV Sees Big Bucks in Campaign

Ad spending bolstered by Obama's refusal of public campaign funds

(Newser) - This election season is shaping up as a windfall for television stations, with some $3 billion likely to be spent on TV ads, about 27% of that on the presidential race, reports USA Today. Democrat Barack Obama’s campaign—with no spending cap because Obama turned down public campaign funds—...

Is That a Commercial or a Game Show? Maybe Both

Advertisers creating their own TV programs

(Newser) - The days when a TV host would serve up a tasty bowl of Alpo or light up a Lucky Strike on-air and sing its praises are long gone, but in-show sponsorship may be making a comeback, the New York Times reports. Meow Mix will launch its own game show this...

Digital Switch May KO Ratings
 Digital Switch May KO Ratings 
May 27, 2008 3:58 PM CDT

Digital Switch May KO Ratings

9.4% of US households are 'completely unready' for death of analog TV

(Newser) - Almost 25 million US homes own at least one set that will go dark when broadcast TV switches to digital next year—which could wreak havoc on ratings, the New York Times reports. Roughly 17% of network prime-time viewers are using unprepared TVs, according to Nielsen. Secondary TVs, like those...

Ditching TV Ads Helps Put Gap Back on Track

Clothing seller sees profit up 40% after cutting marketing costs

(Newser) - The Gap's balance sheet is back in the black, helped along by its decision to stop spending on TV ads, Advertising Age reports. The clothing retailer slashed marketing spending by nearly a fifth in the first quarter and saw profits leap 40%, even as sales slumped. The Gap has switched...

Study: Drug Ads Misleading. No, Really.

Big pharma uses tricks, distractions to veil harmful side-effects

(Newser) - Drug ads are multiplying on TV, and manufacturers are starting to advertise medical equipment used in invasive procedures, so now might be a good time to wonder what the spots are telling us. Not as much as they should, Time reports. An independent researcher has found drug companies are using...

Web Preempts Boob Tube
Web Preempts Boob Tube
Mar 10, 2008 12:00 PM CDT

Web Preempts Boob Tube

Millions of viewers stream shows on demand

(Newser) - If you watch “The Office” or “Ugly Betty” online, you’re among millions of consumers who have forsaken the boob tube. Nielsen recently found that 25% of Internet users had watched TV online in the last three months. “It has become a mainstream behavior in an extraordinarily...

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