2 Stories

Starbucks Rolls Out Customer-Focused Changes

Loyalty card, new machines headline plans to jolt coffee giant

(Newser) - A customer-loyalty card, a new website and upgraded brewing machines highlighted changes in store at Starbucks, the Wall Street Journal reports, with CEO Howard Schultz using today's annual meeting to re-focus the firm on quality of customer experience. The card will offer rewards for regulars at the coffee giant, which... More »

Why Fork Over $11,000 for a Coffee Machine?

'Clover addict' thinks it could change how we think about our joe

(Newser) - A cup of coffee brewed with 16 ounces of water at 203 degrees for 44 seconds? Coming right up. The brouhaha over the $11,000 Clover 1s—the ultra-high-tech machine that brews one cup at a time—makes sense, Paul Adams writes in Slate. After two hours test-driving the built-to-order... More »

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