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Google Flattens Its Logo

In subtle change, along with updated Google Bar

(Newser) - Not to be outdone by Yahoo's big reveal , Google has revamped its logo, though it's not quite as big of a change as you might expect. Basically, it's been flattened, reports Mashable , which has a before and after comparison of the "extremely subtle" change, revealing a... More »

Yahoo Unveils 1st New Logo in 18 Years

After 30 days of teasing

(Newser) - For the first time in 18 years, as Marissa Mayer notes , Yahoo has changed its logo. It's no massive overhaul, though: "We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products," writes chief marketing... More »

American Updates Logo, Look of Planes

Move comes amid bankruptcy

(Newser) - American Airlines is still in the midst of bankruptcy proceedings, but at least it's got a new look. The airline showed off the first plane bearing a new paint design at Dallas-Fort Worth International Airport today. The familiar red, white, and blue stripes along the side of the fuselage... More »

University System Drops Much-Hated New Logo

University of California bends to its critics

(Newser) - Was it a browser icon? A tongue? A toilet? Critics alleged all three , but the new University of California logo is now one thing: history. School officials said yesterday they would suspend use of the logo that showed a large blue "U" surrounding a fading letter "C,"... More »

Everyone Hates New University of California Logo

It looks like 'a urinal,' among other things

(Newser) - When the University of California unveiled its new logo, it probably wasn't expecting students and alumni reacting by Photoshopping it onto pictures of toilets about to be flushed. But that's exactly what happened, as logo haters staged what the Los Angeles Times calls an "online revolt" against... More »

Wendy's Gets First New Logo in 30 Years

But freckled, pigtailed redhead is still there

(Newser) - Wendy's is unveiling a new logo for the first time in almost three decades—but don't worry, it still features the familiar redheaded girl with the freckles and pigtails. The logo, which will officially launch in March, is part of an attempt by the fast-food chain to infuse... More »

For First Time in 25 Years, Microsoft Updates Logo

New logo coincides with new and updated products

(Newser) - Microsoft has used the same logo since 1987, but finally unveiled a new one today at the opening of a Boston Microsoft store. The company is launching new or considerably updated versions of almost all its products, so "we felt it was a good time to express the newness... More »

Twitter's New Logo: Just the Bird, Please

'Twitter is the bird, the bird is Twitter'

(Newser) - Twitter unveiled a new logo today, and it looks like the site is kind of pulling a Prince. It seems that from now on, the word "Twitter" won't be part of Twitter's branding: The new logo is nothing but a redesigned, simplified version of the site's... More »

Obama Campaign Sues Site for Selling Obama Gear

Lawsuit says 'Demstore.com' has violated trademark

(Newser) - President Obama's re-election campaign is suing a website that hawks T-shirts, bumper stickers and buttons with the campaign's signature "O" logo, claiming the store is infringing on its trademark. In a lawsuit filed Friday in federal court in Washington, the committee asks the court to stop Demstore.... More »

New York City Cops Can't Own NYPD Merchandise

That means no hats, shirts, even coffee mugs

(Newser) - The NYPD logo is emblazoned on everything from hats and shirts to tie clips and coffee mugs, but all those items are now off limits to New York City cops, reports Murray Weiss at DNA Info . Police chief Ray Kelly has issued a new rule forbidding the city's 35,... More »

It's True: Designer Labels Will Make Your Life Better

But only if it's obvious you're wearing a designer logo

(Newser) - It's true: Wearing designer fashion will very likely improve your life. But not because the clothes are so attractive, oh no: It's the label that matters. A new study shows that designer logos bring benefits including more cooperation, job recommendations, and even money from others. In one experiment, when presented... More »

Iran Threatens Olympic Boycott Over 'Racist' Logo

2012 logo spells out 'Zion,' Iranians complain

(Newser) - When the logo for London's 2012 Olympics was unveiled a few years ago, its many critics said it looked like anything from a swastika to a Simpsons character performing a sexual act. Iran has now joined them, saying the jagged logo looks like the word "Zion" and threatening to... More »

Facebook Almost Had a Blue Hedgehog Mascot

Maybe they'd never heard of Sonic?

(Newser) - Facebook for a while actually considered adopting a blue hedgehog mascot—no, not that blue hedgehog mascot—in the apparent belief that friendly animals were the key to winning over businesses. In a recent response to a Quora question , spotted by the LA Times , an ex-Facebook employee reveals that back... More »

NBC Loses Peacock—Sort Of

And the new internal logo isn't receiving rave reviews

(Newser) - Comcast takes over NBC Universal today, and some feathers are already being ruffled—the peacock has been removed from the corporate logo. Though the colorful, 55-year-old mascot will still be used on television, internally, it's been swapped out in favor of the the name NBCUniversal on a purple background, reports... More »

Starbucks' New Logo a Grande Mistake?

What's up with the total lack of words?

(Newser) - The new Starbucks logo is here: Is it a disaster of Gap logo proportions ? Not quite, but critics are still a bit baffled:
  • Why did they remove “those pesky words that say Starbucks Coffee?" wonders Meg Marco on the Consumerist . “Coffee, we assume, was the primary problem.
... More »

Starbucks Unveils New Logo, Drops Word 'Coffee'

Mermaid will be on her own now

(Newser) - Starbucks is making its mermaid a little more prominent. A new corporate logo unveiled today to celebrate the company's 40th anniversary drops the words "coffee" and "Starbucks" and lets the green mermaid stand on her own, reports MarketWatch . The dropping of "coffee" comes as the company expands... More »

Gap Abandons Logo Change

Retailer decides to stick with the classic

(Newser) - Gap is ditching that ugly new logo . Just one week after it unveiled the cheap-looking design, the retailer announced (on Facebook) that is has decided to stick with its classic white-on-navy look. "We've heard loud and clear that you don't like the new logo," the company said. "... More »

Gap's New Logo Looks Ridiculously Cheap

This is an improvement?

(Newser) - The Gap rolled out a new logo this week with little fanfare. Unfortunately for the retailer, the response hasn't been so quiet. The biggest complaints seem to revolve around the use of Helvetica (yes, that hated font) lettering, and the decision to shrink the big navy box that used to... More »

Bunny Logo Multiplies, Collectors Disgusted

Push for licensing bucks annoys hard-core fans

(Newser) - Playboy bunny logos have been multiplying like rabbits, appearing on everything from tanning spray and lighters to drinks promising to boost the libido. But longtime bunny collectors-- people like Ken Ritchie of Memphis, whose collection of Playboy paraphernalia fills a wing of his house--are not impressed. "How many guys... More »

2012 London Olympics Logo Still Hideous

Design has not 'grown on us,' despite organizers' promise

(Newser) - When organizers unveiled the logo for the 2012 London Olympics, they said people would learn to love it. Well, that was 3 years ago, and "tastes do change," so let’s check in. Yeah, still hideous, writes graphic designer Alice Rawsthorn in the New York Times . “Far... More »

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