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SATURDAY, NOVEMBER 21, 2009
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NEWS ABOUT: corporate sponsorship

corporate sponsorship stories: 24 news summaries

1 - 20 of 24 Stories | 1 2 Next >>

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NOT FAMILY-GUY FRIENDLY

 Microsoft 
 Yanks Seth 
 MacFarlane 
 Sponsorship 

Windows pulls sponsorship of comedy special after watching it

Oct 27, 09 1:00 PM CDT
(Newser) - Apparently, Microsoft just can’t handle a good Holocaust joke. After attending a taping of Family Guy Presents: Seth and Alex’s Almost Live Comedy Show, the software giant has pulled its support, saying the content “was not a fit with the Windows brand.” The show, a... More »

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Microsoft • advertising • Fox • Seth MacFarlane • corporate sponsorship

Michael Jordan's Son Could Cost College $3M

Adidas deal predates player with inherited preference for Nike

Oct 22, 09 1:11 PM CDT
(Newser) - Michael Jordan’s son wants to wear the shoes his dad made famous when he plays college basketball this season—but if he does, he could wind up costing the University of Central Florida $3 million. Marcus Jordan insists on wearing Nike Air Jordans, but UCF has a deal with... More »

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sports • Michael Jordan • shoes • Nike • Adidas • corporate sponsorship • college basketball • apparel • Marcus Jordan • Air Jordan • University of Central Florida

(Newser) - Good news for football fans: Now you can smell like your favorite player. In an odd corporate pairing, Procter & Gamble has signed a deal with the NFL to slap the league's logo on its toiletries and call them an "Official Locker Room Product of the NFL,"... More »

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NFL • advertising • football • corporate sponsorship • Procter & Gamble

(Newser) - Cash-strapped California parks are searching for private money to cope with the state's sweeping budget cuts, the Los Angeles Times reports. Up to 100 of California's 279 state parks and beaches could be forced to close after Labor Day. Just 13 of them make enough money to survive without state... More »

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California • corporate sponsorship • state budgets • state park

Colleges Hope to Cash In on Naming Rights for Classes

Hope corporate funds can save programs

Jul 14, 09 12:49 PM CDT
(Newser) - With schools hit hard by the recession, some are considering new ways to pull in cash. One idea: corporate sponsorship for classes, Time reports. City College of San Francisco may sell naming rights to 800 classes that might otherwise disappear. College officials have mixed feelings, with some put off but... More »

MORE ABOUT:
education • college • recession • economy • University of Wisconsin • corporate sponsorship • class • City College of San Francisco

 If Danica Moves 
 to NASCAR, 
 Buckle Up 

Marketers say she could up viewership, sponsorship

Jun 10, 09 11:30 AM CDT
(Newser) - If Danica Patrick switches gears from open-wheel racing to NASCAR, she could provide a much-needed boost to the recession-scarred circuit, experts tell Advertising Age. “Every TV rating for every race will increase” if Patrick makes the shift, says a sports marketing exec. Track attendance would rise, and women’... More »

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NASCAR • Indy Racing • corporate sponsorship • Danica Patrick • viewership

(Newser) - Sarah Palin has been accused of another ethics violation, this time for wearing gear made by the company that sponsors her husband’s snow-machine adventure, the Anchorage Daily News reports. The governor supported Todd at the annual Iron Dog race in an outfit from Arctic Cat, which gave the snowmobiler... More »

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ethics • clothing • Sarah Palin • corporate sponsorship • complaints • Todd Palin • snowmobile • Iron Dog • snow machine • Howard Stern Grid

OPINION

Outrage Over Bank's Golf Tourney Is Misplaced


Feb 28, 09 3:27 PM CST
(Newser) - “Golf, with its traditional fat-cat image, is an easy target for abuse, some of it deserved,” John Paul Newport writes in the Wall Street Journal. But the recent hubbub over Northern Trust’s sponsorship of a PGA tourney—that bank received $1.6 billion in TARP funds—threatens... More »

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golf • Northern Trust Open • corporate sponsorship • Northern Trust • Wall Street bailout • TARP

 Scorn Bubbles Over 
 Venice-Coke Deal 

Outrage greets plan to install vending machines in lagoon city

Feb 24, 09 7:17 AM CST
(Newser) - The mayor of Venice has cut a $2.1 million deal with Coca-Cola to install dozens of vending machines, leading to angry charges that the company was "buying" the historic lagoon city. The city council has spent years passing ordinances to keep tourists from disrupting Venice's heritage, but in... More »

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Italy • Venice • corporate sponsorship • Coca-Cola • Massimo Cacciari

(Newser) - No, the Yankees won't be playing at Bank of America Stadium next year. But the bank, which has accepted billions in federal aid, may yet pay the team about $20 million in a marketing deal, the Daily News reports. Talks continue despite the heat that Citibank took for paying the... More »

MORE ABOUT:
Bank of America • New York Yankees • stadium • baseball • corporate sponsorship

OPINION

Citi's Mets Deal Makes Sense in the Long Run

$400M, over decades, will generate lots of publicity, help pay back bailout funds

Feb 4, 09 2:31 PM CST
(Newser) - Citi’s $400 million naming-rights deal with the New York Mets may seem “tone-deaf and stupid” after the bank took $45 billion in bailout funds, Daniel Gross writes in Newsweek—but it’s a good idea. “Companies—even companies getting bailed out by the feds—need to attract... More »

MORE ABOUT:
advertising • Citigroup • New York Mets • Citibank • baseball • corporate sponsorship • Citi Field • financial crisis • Wall Street bailout • TARP • naming rights

 (Some) 
 Sponsors, 
 Celebs 
 Support 
 Phelps 

A few celebs are also in his corner

Feb 3, 09 8:36 AM CST
(Newser) - Michael Phelps’ sponsors are supportive—so far—following his bong imbroglio, AP reports. Watchmaker Omega called the whole thing a “nonissue,” and Speedo reiterated that Phelps is a “valued member of the Speedo team.” Experts say Phelps better stick to the straight and narrow—he promised... More »

MORE ABOUT:
Michael Phelps • 2008 Beijing Olympics • swimming • marijuana • photograph • Internet leak • corporate sponsorship • Olympic athletes • Olympics • gold medalist

 Octuplets' Mom Hires Publicists as Offers Roll In 

Suleman calls in pros to deal with deluge of book, TV, diaper offers

Feb 3, 09 8:00 AM CST
(Newser) - Nadya Suleman has hired two publicists to help her juggle the demand for LA's eight newest celebrities, the Los Angeles Times reports. The mother, still in the hospital with her octuplets, is weighing offers from around the world for interviews and first pictures of the eight, along with book and... More »

MORE ABOUT:
Los Angeles • baby • multiple births • corporate sponsorship • octuplets • Nadya Suleman

 Story-Pitching 
 Octuplets Mom: 
 'Show Me the Money' 

Mom seeking $2M for tale

Feb 2, 09 4:05 AM CST
(Newser) - The single mom who gave birth to octuplets to increase her brood to 14 is seeking $2 million to tell her story, reports the Times of London. Nadya Suleman, 33, plans to negotiate with Oprah and Good Morning America's Diane Sawyer. She is also seeking diaper sponsorship and other lucrative... More »

MORE ABOUT:
Iraq • autism • in vitro fertilization • baby • multiple births • corporate sponsorship • octuplets • Nadya Suleman • implanted embryos • fertility medicine

 Home Depot Dumps Olympians 

Program helped win 95 gold medals

Jan 8, 09 7:44 AM CST
(Newser) - Home Depot is ending the high-profile sponsorship program under which hundreds of US athletes have had the opportunity to chase Olympic gold. The company denied that the slumping economy was behind the decision, the Atlanta Journal-Constitution reports. But a marketing expert said, “In tough times like these, companies are... More »

MORE ABOUT:
NFL • MLB • NASCAR • 2008 Beijing Olympics • Home Depot • Olympic Games • Paralympics • corporate sponsorship • big-box retailers

GM Picks Mets Over Yankees for Ad Dollars

Cash-poor automaker wants toehold in NYC but 'can't do both'

Dec 16, 08 4:14 PM CST
(Newser) - General Motors, citing the poor economic climate and its shortage of cash, has declined to renew its sponsorship of the New York Yankees, Bloomberg reports. The struggling car manufacturer will, however, re-up with the New York Mets. “We still want a presence in New York and we can’t... More »

MORE ABOUT:
New York Mets • New York Yankees • General Motors • auto industry • Big Three • baseball • corporate sponsorship • financial crisis • economic downturn

Concerned, NASCAR Watches Sponsors Downshift

Economy, viewership make advertisers shy away

Dec 8, 08 9:19 AM CST
(Newser) - The unthinkable is happening to NASCAR: Its ubiquitous sponsors have begun heading for the exits, setting up the unheard-of prospect of fans glimpsing a bit of car beneath all the corporate logos. The economic downturn is partly to blame, but falling viewership numbers have also contributed to sponsors' newfound hesitancy... More »

MORE ABOUT:
golf • NASCAR • retail sales • advertising budgets • corporate sponsorship

Detroit's Woes Become a Drag for NASCAR

Tanking economy likely to hit NASCAR harder than most

Oct 23, 08 2:15 AM CDT
(Newser) - The gloomy economic outlook is putting the brakes on sporting sponsorships everywhere and NASCAR is one of the hardest-hit, the Washington Post reports. Sponsorship cash makes up around 80% of the average racing team's budget, but long-standing partnerships with Detroit’s auto giants and other major backers are running out... More »

MORE ABOUT:
NASCAR • auto racing • auto industry • corporate sponsorship • stock car racing • financial crisis

And Now,
a Tune From
Our Sponsor

MySpace Music enlists advertisers to enable free downloads

Sep 15, 08 3:24 PM CDT
(Newser) - The soon-to-launch MySpace Music service will consist mostly of sponsored streaming and downloads, Wired reports. MySpace will likely not start up its own pay-download service, along the lines of iTunes, instead maintaining its partnership with Amazon’s online store. Critics worry MySpace’s rather thin roster of major-label partnerships will... More »

MORE ABOUT:
social networking • music downloads • iTunes Store • Internet advertising • music label • streaming content • corporate sponsorship • MySpace Music

 Cowboys NFL's 
 Richest at $1.6B 

Average team worth over $1B

Sep 11, 08 11:37 AM CDT
(Newser) - The NFL is the richest pro sports league in the world, with the average value of each franchise topping $1 billion, reports Bloomberg. The combined value of the league jumped 7% from last year and has more than tripled since Forbes began ranking the teams 10 years ago. The jump... More »

MORE ABOUT:
NFL • Indianapolis Colts • Houston Texans • Dallas Cowboys • New England Patriots • Washington Redskins • Chicago Bears • New York Giants • New York Jets • Philadelphia Eagles • Baltimore Ravens • Forbes • revenue • corporate sponsorship • stadia

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