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Time's Up for Tiger Woods, Tag Heuer

Swiss watch firm ends sponsorship deal after sex scandal

(Newser) - If you thought the fallout from Tiger Woods' sex scandal had long since ended, well, you'd be wrong. Tag Heuer has become the sixth firm to end a sponsorship deal with Woods following the revelation of his many affairs , the Telegraph reports. The Swiss luxury watch maker reportedly exited... More »

Baseball's New Fave Booze: Tequila

Five clubs sign sponsorship deals with distillers

(Newser) - Big-league baseball teams are hitting the hard stuff. After years of sponsorship from beer companies, five ball clubs this year have teamed up with liquor brands. The spirit of choice: tequila, which saw the biggest sales jump among spirits between 2001 and 2010. “Lots of people think of beer... More »

Bolt Signs Running's Biggest Sponsorship Ever

'It's all about fashion,' sprinter says of Puma deal

(Newser) - Usain Bolt has just signed the biggest sponsorship deal in track-and-field history—and one of the biggest in sports history, period. The deal extends Bolt’s long-standing relationship with Puma, which has sponsored him since he was 15. Puma hasn’t released the exact figures, but sources tell the Guardian... More »

World Cup Boots Dutch Beer Babes

FIFA cracks down on 'ambush marketing'

(Newser) - Dozens of Dutch football fans in miniskirts were escorted from a World Cup stadium and questioned for hours over what FIFA soccer officials say was an ambush marketing stunt. The 36 women wore orange dresses sold by Dutch beer maker Bavaria. The outfits had no branding on them apart from... More »

Chinese Automaker 'Adopts' Panda Tai Shan

Chinese car company will pay $150K for DC treasure

(Newser) - Giant panda Tai Shan arrived in China today after nearly 5 years in Washington, DC, and found a nice surprise waiting for him: a corporate sponsorship. Sichuan Auto Industry Group will pay $150,000 for a lifelong claim to Tai Shan, along with $90,000 annually for his food and... More »

Tiger Woods Loses One, Wins One

TAG Heuer backs scandal-plagued golfer; Golf Digest backs off

(Newser) - Golf Digest has distanced itself—temporarily, the magazine says—from Tiger Woods, in a sign that his escapades have seriously damaged the golfer’s cachet. Woods’ name will remain on the masthead, but his instructional columns will be on hiatus as long as he is. The move is shocking because... More »

Sponsor Accenture Dumps Tiger Woods

Consulting/outsourcing firm cites 'circumstances' in ending deal

(AP) - Global consulting and outsourcing firm Accenture is ending its sponsorship of Tiger Woods, saying the golfer is "no longer the right representative" after the "circumstances of the last two weeks." Today's announcement was the company's first statement since allegations of Woods' infidelity surfaced. The company is the... More »

Gatorade Dumps Tiger, 2nd Porn Star Emerges

Woods' ads vanish from primetime TV

(Newser) - Gatorade is the first sponsor to head for the hills in the wake of Tiger Woods' burgeoning sex saga that now links the champ to a second porn star. Pepsico revealed yesterday that it's dropping its Gatorade Tiger Focus drink, but swears it has nothing to do with Woods' dirty... More »

Microsoft Yanks Seth MacFarlane Sponsorship

Windows pulls sponsorship of comedy special after watching it

(Newser) - Apparently, Microsoft just can’t handle a good Holocaust joke. After attending a taping of Family Guy Presents: Seth and Alex’s Almost Live Comedy Show, the software giant has pulled its support, saying the content “was not a fit with the Windows brand.” The show, a variety... More »

Michael Jordan's Son Could Cost College $3M

Adidas deal predates player with inherited preference for Nike

(Newser) - Michael Jordan’s son wants to wear the shoes his dad made famous when he plays college basketball this season—but if he does, he could wind up costing the University of Central Florida $3 million. Marcus Jordan insists on wearing Nike Air Jordans, but UCF has a deal with... More »

NFL Toiletries? P&G Signs Deal for $10M

(Newser) - Good news for football fans: Now you can smell like your favorite player. In an odd corporate pairing, Procter & Gamble has signed a deal with the NFL to slap the league's logo on its toiletries and call them an "Official Locker Room Product of the NFL,"... More »

Brother, Can You Save a Park?

(Newser) - Cash-strapped California parks are searching for private money to cope with the state's sweeping budget cuts, the Los Angeles Times reports. Up to 100 of California's 279 state parks and beaches could be forced to close after Labor Day. Just 13 of them make enough money to survive without state... More »

Colleges Hope to Cash In on Naming Rights for Classes

Hope corporate funds can save programs

(Newser) - With schools hit hard by the recession, some are considering new ways to pull in cash. One idea: corporate sponsorship for classes, Time reports. City College of San Francisco may sell naming rights to 800 classes that might otherwise disappear. College officials have mixed feelings, with some put off but... More »

If Danica Moves to NASCAR, Buckle Up

Marketers say she could up viewership, sponsorship

(Newser) - If Danica Patrick switches gears from open-wheel racing to NASCAR, she could provide a much-needed boost to the recession-scarred circuit, experts tell Advertising Age. “Every TV rating for every race will increase” if Patrick makes the shift, says a sports marketing exec. Track attendance would rise, and women’s... More »

Palin Gets Ethics Complaint for Wearing Sponsor's Gear

(Newser) - Sarah Palin has been accused of another ethics violation, this time for wearing gear made by the company that sponsors her husband’s snow-machine adventure, the Anchorage Daily News reports. The governor supported Todd at the annual Iron Dog race in an outfit from Arctic Cat, which gave the snowmobiler... More »

Outrage Over Bank's Golf Tourney Is Misplaced

(Newser) - “Golf, with its traditional fat-cat image, is an easy target for abuse, some of it deserved,” John Paul Newport writes in the Wall Street Journal. But the recent hubbub over Northern Trust’s sponsorship of a PGA tourney—that bank received $1.6 billion in TARP funds—threatens... More »

Scorn Bubbles Over Venice-Coke Deal

Outrage greets plan to install vending machines in lagoon city

(Newser) - The mayor of Venice has cut a $2.1 million deal with Coca-Cola to install dozens of vending machines, leading to angry charges that the company was "buying" the historic lagoon city. The city council has spent years passing ordinances to keep tourists from disrupting Venice's heritage, but in... More »

Bank of America May Pay Yanks $20M for Marketing

(Newser) - No, the Yankees won't be playing at Bank of America Stadium next year. But the bank, which has accepted billions in federal aid, may yet pay the team about $20 million in a marketing deal, the Daily News reports. Talks continue despite the heat that Citibank took for paying the... More »

Citi's Mets Deal Makes Sense in the Long Run

$400M, over decades, will generate lots of publicity, help pay back bailout funds

(Newser) - Citi’s $400 million naming-rights deal with the New York Mets may seem “tone-deaf and stupid” after the bank took $45 billion in bailout funds, Daniel Gross writes in Newsweek—but it’s a good idea. “Companies—even companies getting bailed out by the feds—need to attract... More »

(Some) Sponsors, Celebs Support Phelps

A few celebs are also in his corner

(Newser) - Michael Phelps’ sponsors are supportive—so far—following his bong imbroglio, AP reports. Watchmaker Omega called the whole thing a “nonissue,” and Speedo reiterated that Phelps is a “valued member of the Speedo team.” Experts say Phelps better stick to the straight and narrow—he promised... More »

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