corporate sponsorship

Stories 1 - 20 |  Next >>

Runner's Success Story Is Wild. So Is His Fight With Nike

Boris Berian hopes to raise $25K for legal fight

(Newser) - Two years ago, Boris Berian was a college dropout working at McDonald's. He now hopes to run for Team USA at the Olympics, but first he has to clear a major hurdle: a lawsuit from Nike. And he wants your help. The world champion in the indoor 800-meter is... More »

Bowling's US Open Canceled—Due to Disinterest

No one will sponsor the big tournament

(Newser) - Just how bad have things gotten for professional bowling? So bad that the sport's governing body just canceled one of its biggest tournaments for the second year in a row because they couldn't find anyone willing to sponsor it. The 2014 US Open had already been canceled, but... More »

NYC St. Paddy's Parade Gets Dumped—by Guinness

And de Blasio, adding to ruckus over ban on gay groups

(Newser) - First Sam Adams and Heineken quit sponsoring St. Patrick's Day parades in Boston and New York City; now Guinness is joining in protest of a ban on gay activist groups marching in the celebrations, Reuters reports. "Guinness has a strong history of supporting diversity and being an advocate... More »

To Fix NFL Culture, Sponsors Must Take Action

They're 'tacitly condoning' shocking behavior: Juliet Macur

(Newser) - Thanks to an NFL report, we've learned all about the extent of bullying in the locker room—and something has to be done about it. For real change, writes Juliet Macur in the New York Times , sponsors have to lead the way. "Companies like Pepsi, Anheuser-Busch, and Visa... More »

Armstrong Debacle a Lesson for USPS. Or Not.

Gail Collins is actually having trouble finding a moral

(Newser) - There had better be some lesson America can learn from Lance Armstrong's fall—"or we'll have wasted one heck of a lot of time talking about this guy," writes Gail Collins in the New York Times . Minus his dope-fueled accomplishments, "there's not much point... More »

Science, Brought to You By...

Red Bull Stratos could mark new age of advertising

(Newser) - When Felix Baumgartner jumped from the edge of space wearing prominent Red Bull logos on his spacesuit, advertising CEO Larry Woodard got excited. Could we, he asks in a column for ABC News , be on the verge of a new age of ad-sponsored science? "Red Bull stayed right on... More »

Nike: We're Sticking With Lance

Armstrong hasn't lost any major sponsors ... yet

(Newser) - Nike says it will not drop Lance Armstrong as a spokesman despite his latest doping trouble . "Lance has stated his innocence and has been unwavering on this position," said the company, his major sponsor. "Nike plans to continue to support Lance and the Lance Armstrong Foundation, a... More »

Time's Up for Tiger Woods, Tag Heuer

Swiss watch firm ends sponsorship deal after sex scandal

(Newser) - If you thought the fallout from Tiger Woods' sex scandal had long since ended, well, you'd be wrong. Tag Heuer has become the sixth firm to end a sponsorship deal with Woods following the revelation of his many affairs , the Telegraph reports. The Swiss luxury watch maker reportedly exited... More »

Baseball's New Fave Booze: Tequila

Five clubs sign sponsorship deals with distillers

(Newser) - Big-league baseball teams are hitting the hard stuff. After years of sponsorship from beer companies, five ball clubs this year have teamed up with liquor brands. The spirit of choice: tequila, which saw the biggest sales jump among spirits between 2001 and 2010. “Lots of people think of beer... More »

Bolt Signs Running's Biggest Sponsorship Ever

'It's all about fashion,' sprinter says of Puma deal

(Newser) - Usain Bolt has just signed the biggest sponsorship deal in track-and-field history—and one of the biggest in sports history, period. The deal extends Bolt’s long-standing relationship with Puma, which has sponsored him since he was 15. Puma hasn’t released the exact figures, but sources tell the Guardian... More »

World Cup Boots Dutch Beer Babes

FIFA cracks down on 'ambush marketing'

(Newser) - Dozens of Dutch football fans in miniskirts were escorted from a World Cup stadium and questioned for hours over what FIFA soccer officials say was an ambush marketing stunt. The 36 women wore orange dresses sold by Dutch beer maker Bavaria. The outfits had no branding on them apart from... More »

Chinese Automaker 'Adopts' Panda Tai Shan

Chinese car company will pay $150K for DC treasure

(Newser) - Giant panda Tai Shan arrived in China today after nearly 5 years in Washington, DC, and found a nice surprise waiting for him: a corporate sponsorship. Sichuan Auto Industry Group will pay $150,000 for a lifelong claim to Tai Shan, along with $90,000 annually for his food and... More »

Tiger Woods Loses One, Wins One

TAG Heuer backs scandal-plagued golfer; Golf Digest backs off

(Newser) - Golf Digest has distanced itself—temporarily, the magazine says—from Tiger Woods, in a sign that his escapades have seriously damaged the golfer’s cachet. Woods’ name will remain on the masthead, but his instructional columns will be on hiatus as long as he is. The move is shocking because... More »

Sponsor Accenture Dumps Tiger Woods

Consulting/outsourcing firm cites 'circumstances' in ending deal

(Newser) - Global consulting and outsourcing firm Accenture is ending its sponsorship of Tiger Woods, saying the golfer is "no longer the right representative" after the "circumstances of the last two weeks." Today's announcement was the company's first statement since allegations of Woods' infidelity surfaced. The company is the... More »

Gatorade Dumps Tiger, 2nd Porn Star Emerges

Woods' ads vanish from primetime TV

(Newser) - Gatorade is the first sponsor to head for the hills in the wake of Tiger Woods' burgeoning sex saga that now links the champ to a second porn star. Pepsico revealed yesterday that it's dropping its Gatorade Tiger Focus drink, but swears it has nothing to do with Woods' dirty... More »

Microsoft Yanks Seth MacFarlane Sponsorship

Windows pulls sponsorship of comedy special after watching it

(Newser) - Apparently, Microsoft just can’t handle a good Holocaust joke. After attending a taping of Family Guy Presents: Seth and Alex’s Almost Live Comedy Show, the software giant has pulled its support, saying the content “was not a fit with the Windows brand.” The show, a variety... More »

Michael Jordan's Son Could Cost College $3M

Adidas deal predates player with inherited preference for Nike

(Newser) - Michael Jordan’s son wants to wear the shoes his dad made famous when he plays college basketball this season—but if he does, he could wind up costing the University of Central Florida $3 million. Marcus Jordan insists on wearing Nike Air Jordans, but UCF has a deal with... More »

NFL Toiletries? P&G Signs Deal for $10M

(Newser) - Good news for football fans: Now you can smell like your favorite player. In an odd corporate pairing, Procter & Gamble has signed a deal with the NFL to slap the league's logo on its toiletries and call them an "Official Locker Room Product of the NFL,"... More »

Brother, Can You Save a Park?

(Newser) - Cash-strapped California parks are searching for private money to cope with the state's sweeping budget cuts, the Los Angeles Times reports. Up to 100 of California's 279 state parks and beaches could be forced to close after Labor Day. Just 13 of them make enough money to survive without state... More »

Colleges Hope to Cash In on Naming Rights for Classes

Hope corporate funds can save programs

(Newser) - With schools hit hard by the recession, some are considering new ways to pull in cash. One idea: corporate sponsorship for classes, Time reports. City College of San Francisco may sell naming rights to 800 classes that might otherwise disappear. College officials have mixed feelings, with some put off but... More »

Stories 1 - 20 |  Next >>

AROUND THE WEB