corporate sponsorship

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Influencer's Rant Over French Wine Tour Costs Her
Influencer's Rant Over French
Wine Tour Costs Her
in case you missed it
Aug 20, 2023 7:30 AM CDT

Influencer's Rant Over French Wine Tour Costs Her

'I absolutely want her dead,' Tana Mongeau griped about international wine expert who led tour

(Newser) - A YouTube influencer is finding out the hard way that publicly slamming a French wine tour, including by calling for a wine expert's death, isn't the way to hold onto sponsors. On her Aug. 6 Cancelled podcast , Tana Mongeau got into the weeds on her recent visit to...

Osaka's Move May Not Dent Her Earnings

Sponsors who might have dropped tennis star in the past are sticking with her

(Newser) - For other tennis stars, leaving the tour for a time and quitting a major tournament in the middle might hurt their income. Corporate sponsors have been known to drop, or at least cool off on, athletes receiving negative publicity. Also, they count on their players being around deep into tournaments...

Brady Covers Nike Logo During Super Bowl Celebration

Under Armour endorser pulls a 'reverse Michael Jordan'

(Newser) - Tom Brady hoisted the Vince Lombardi trophy for a record seventh time Sunday—but he wasn't so swept away by the moment that he forgot about his sponsors. The Tampa Bay Buccaneers quarterback appeared to cover up a Nike logo on his undershirt after he noticed it while taking...

'Pretty Dire' Situation for NPR in COVID-19 Climate

Nonprofit says it will make major cuts while facing budget deficit

(Newser) - On Thursday night, New York Times media columnist Ben Smith reported on a "pretty dire email" from National Public Radio CEO John Lansing, and the news was dire indeed: The nonprofit media group is being forced to initiate big cost-cutting measures in the wake of a budget deficit that...

Top Female Runners Fight a New Battle
Top Female Runners
Fight a New Battle
Sep 28, 2019 12:00 PM CDT

Top Female Runners Fight a New Battle

Allyson Felix is among those fighting the loss of corporate sponsorships over pregnancy

(Newser) - For decades, the message to women in track and field was crystal clear: get pregnant, lose sponsorship money. A rebellion led by some of the sport's top runners, Allyson Felix, Kara Goucher and Alysia Montano, is helping to change that, the AP reports. Two months after the US women'...

Nike Faces Backlash Over Kaepernick Campaign
Nike Faces Backlash
Over Kaepernick Campaign
THE RUNDOWN
Sep 4, 2018 6:21 AM CDT

Nike Faces Backlash Over Kaepernick Campaign

He's the face of 'Just Do It' anniversary

(Newser) - Nike has taken its own advice to "Just Do It"—with the "It" being "Get involved in the NFL national anthem controversy." The company, days before the start of the new football season, has signed up former San Francisco 49ers quarterback Colin Kaepernick as the...

NFL No Longer Has an Official Pizza
Papa John's
Drops NFL Sponsorship
Feb 28, 2018 6:41 AM CST

Papa John's Drops NFL Sponsorship

Last year, CEO blamed anthem protests for poor sales

(Newser) - The NFL is now lacking an "official pizza." Papa John's has announced that it is cutting ties with the league, ending a sponsorship deal that began in 2010, CNN reports. Steve Ritchie, the pizza chain's new CEO, says the company will now focus on deals with...

After 41 Years, McDonald's Makes a Change

It's ending Olympic sponsorship agreement

(Newser) - The year 2018 will mark the first time since 1976 that you won't see the McDonald's logo plastered across Olympic venues, reports USA Today . That's because McDonald's has negotiated an early end to its corporate sponsorship agreement with the International Olympic Committee, which was scheduled to...

Runner's Success Story Is Wild. So Is His Fight With Nike

Boris Berian hopes to raise $25K for legal fight

(Newser) - Two years ago, Boris Berian was a college dropout working at McDonald's. He now hopes to run for Team USA at the Olympics, but first he has to clear a major hurdle: a lawsuit from Nike. And he wants your help. The world champion in the indoor 800-meter is...

Bowling's US Open Canceled—Due to Disinterest

No one will sponsor the big tournament

(Newser) - Just how bad have things gotten for professional bowling? So bad that the sport's governing body just canceled one of its biggest tournaments for the second year in a row because they couldn't find anyone willing to sponsor it. The 2014 US Open had already been canceled, but...

NYC St. Paddy's Parade Gets Dumped—by Guinness

And de Blasio, adding to ruckus over ban on gay groups

(Newser) - First Sam Adams and Heineken quit sponsoring St. Patrick's Day parades in Boston and New York City; now Guinness is joining in protest of a ban on gay activist groups marching in the celebrations, Reuters reports. "Guinness has a strong history of supporting diversity and being an advocate...

To Fix NFL Culture, Sponsors Must Take Action

They're 'tacitly condoning' shocking behavior: Juliet Macur

(Newser) - Thanks to an NFL report, we've learned all about the extent of bullying in the locker room—and something has to be done about it. For real change, writes Juliet Macur in the New York Times , sponsors have to lead the way. "Companies like Pepsi, Anheuser-Busch, and Visa...

Armstrong Debacle a Lesson for USPS. Or Not.
 Armstrong Debacle 
 a Lesson for USPS. Or Not. 
Gail Collins
Jan 17, 2013 9:19 AM CST

Armstrong Debacle a Lesson for USPS. Or Not.

Gail Collins is actually having trouble finding a moral

(Newser) - There had better be some lesson America can learn from Lance Armstrong's fall—"or we'll have wasted one heck of a lot of time talking about this guy," writes Gail Collins in the New York Times . Minus his dope-fueled accomplishments, "there's not much point...

Science, Brought to You By...
 Science, Brought to You By... 
Oct 18, 2012 7:14 AM CDT

Science, Brought to You By...

Red Bull Stratos could mark new age of advertising

(Newser) - When Felix Baumgartner jumped from the edge of space wearing prominent Red Bull logos on his spacesuit, advertising CEO Larry Woodard got excited. Could we, he asks in a column for ABC News , be on the verge of a new age of ad-sponsored science? "Red Bull stayed right on...

Nike: We're Sticking With Lance

Armstrong hasn't lost any major sponsors ... yet

(Newser) - Nike says it will not drop Lance Armstrong as a spokesman despite his latest doping trouble . "Lance has stated his innocence and has been unwavering on this position," said the company, his major sponsor. "Nike plans to continue to support Lance and the Lance Armstrong Foundation, a...

Time's Up for Tiger Woods, Tag Heuer

Swiss watch firm ends sponsorship deal after sex scandal

(Newser) - If you thought the fallout from Tiger Woods' sex scandal had long since ended, well, you'd be wrong. Tag Heuer has become the sixth firm to end a sponsorship deal with Woods following the revelation of his many affairs , the Telegraph reports. The Swiss luxury watch maker reportedly exited...

Baseball's New Fave Booze: Tequila

Five clubs sign sponsorship deals with distillers

(Newser) - Big-league baseball teams are hitting the hard stuff. After years of sponsorship from beer companies, five ball clubs this year have teamed up with liquor brands. The spirit of choice: tequila, which saw the biggest sales jump among spirits between 2001 and 2010. “Lots of people think of beer...

Bolt Signs Running's Biggest Sponsorship Ever

'It's all about fashion,' sprinter says of Puma deal

(Newser) - Usain Bolt has just signed the biggest sponsorship deal in track-and-field history—and one of the biggest in sports history, period. The deal extends Bolt’s long-standing relationship with Puma, which has sponsored him since he was 15. Puma hasn’t released the exact figures, but sources tell the Guardian...

World Cup Boots Dutch Beer Babes

FIFA cracks down on 'ambush marketing'

(Newser) - Dozens of Dutch football fans in miniskirts were escorted from a World Cup stadium and questioned for hours over what FIFA soccer officials say was an ambush marketing stunt. The 36 women wore orange dresses sold by Dutch beer maker Bavaria. The outfits had no branding on them apart from...

Chinese Automaker 'Adopts' Panda Tai Shan

Chinese car company will pay $150K for DC treasure

(Newser) - Giant panda Tai Shan arrived in China today after nearly 5 years in Washington, DC, and found a nice surprise waiting for him: a corporate sponsorship. Sichuan Auto Industry Group will pay $150,000 for a lifelong claim to Tai Shan, along with $90,000 annually for his food and...

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