corporate sponsorship

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Tiger Woods Loses One, Wins One

TAG Heuer backs scandal-plagued golfer; Golf Digest backs off

(Newser) - Golf Digest has distanced itself—temporarily, the magazine says—from Tiger Woods, in a sign that his escapades have seriously damaged the golfer’s cachet. Woods’ name will remain on the masthead, but his instructional columns will be on hiatus as long as he is. The move is shocking because...

Sponsor Accenture Dumps Tiger Woods
Sponsor Accenture Dumps Tiger Woods
Dec 13, 2009 3:09 PM CST

Sponsor Accenture Dumps Tiger Woods

Consulting/outsourcing firm cites 'circumstances' in ending deal

(Newser) - Global consulting and outsourcing firm Accenture is ending its sponsorship of Tiger Woods, saying the golfer is "no longer the right representative" after the "circumstances of the last two weeks." Today's announcement was the company's first statement since allegations of Woods' infidelity surfaced. The company is the...

Gatorade Dumps Tiger, 2nd Porn Star Emerges

Woods' ads vanish from primetime TV

(Newser) - Gatorade is the first sponsor to head for the hills in the wake of Tiger Woods' burgeoning sex saga that now links the champ to a second porn star. Pepsico revealed yesterday that it's dropping its Gatorade Tiger Focus drink, but swears it has nothing to do with Woods' dirty...

Microsoft Yanks Seth MacFarlane Sponsorship
 Microsoft 
 Yanks Seth 
 MacFarlane 
 Sponsorship 
NOT FAMILY-GUY FRIENDLY
Oct 27, 2009 1:00 PM CDT

Microsoft Yanks Seth MacFarlane Sponsorship

Windows pulls sponsorship of comedy special after watching it

(Newser) - Apparently, Microsoft just can’t handle a good Holocaust joke. After attending a taping of Family Guy Presents: Seth and Alex’s Almost Live Comedy Show, the software giant has pulled its support, saying the content “was not a fit with the Windows brand.” The show, a variety...

Michael Jordan's Son Could Cost College $3M

Adidas deal predates player with inherited preference for Nike

(Newser) - Michael Jordan’s son wants to wear the shoes his dad made famous when he plays college basketball this season—but if he does, he could wind up costing the University of Central Florida $3 million. Marcus Jordan insists on wearing Nike Air Jordans, but UCF has a deal with...

NFL Toiletries? P&G Signs Deal for $10M

(Newser) - Good news for football fans: Now you can smell like your favorite player. In an odd corporate pairing, Procter & Gamble has signed a deal with the NFL to slap the league's logo on its toiletries and call them an "Official Locker Room Product of the NFL,"...

Brother, Can You Save a Park?
 Brother, Can You Save a Park? 
Jul 30, 2009 2:35 AM CDT

Brother, Can You Save a Park?

(Newser) - Cash-strapped California parks are searching for private money to cope with the state's sweeping budget cuts, the Los Angeles Times reports. Up to 100 of California's 279 state parks and beaches could be forced to close after Labor Day. Just 13 of them make enough money to survive without state...

Colleges Hope to Cash In on Naming Rights for Classes

Hope corporate funds can save programs

(Newser) - With schools hit hard by the recession, some are considering new ways to pull in cash. One idea: corporate sponsorship for classes, Time reports. City College of San Francisco may sell naming rights to 800 classes that might otherwise disappear. College officials have mixed feelings, with some put off but...

If Danica Moves to NASCAR, Buckle Up

Marketers say she could up viewership, sponsorship

(Newser) - If Danica Patrick switches gears from open-wheel racing to NASCAR, she could provide a much-needed boost to the recession-scarred circuit, experts tell Advertising Age. “Every TV rating for every race will increase” if Patrick makes the shift, says a sports marketing exec. Track attendance would rise, and women’s...

Palin Gets Ethics Complaint for Wearing Sponsor's Gear

(Newser) - Sarah Palin has been accused of another ethics violation, this time for wearing gear made by the company that sponsors her husband’s snow-machine adventure, the Anchorage Daily News reports. The governor supported Todd at the annual Iron Dog race in an outfit from Arctic Cat, which gave the snowmobiler...

Outrage Over Bank's Golf Tourney Is Misplaced
Outrage Over Bank's Golf Tourney Is Misplaced
OPINION
Feb 28, 2009 3:27 PM CST

Outrage Over Bank's Golf Tourney Is Misplaced

(Newser) - “Golf, with its traditional fat-cat image, is an easy target for abuse, some of it deserved,” John Paul Newport writes in the Wall Street Journal. But the recent hubbub over Northern Trust’s sponsorship of a PGA tourney—that bank received $1.6 billion in TARP funds—threatens...

Scorn Bubbles Over Venice-Coke Deal

Outrage greets plan to install vending machines in lagoon city

(Newser) - The mayor of Venice has cut a $2.1 million deal with Coca-Cola to install dozens of vending machines, leading to angry charges that the company was "buying" the historic lagoon city. The city council has spent years passing ordinances to keep tourists from disrupting Venice's heritage, but in...

Bank of America May Pay Yanks $20M for Marketing

(Newser) - No, the Yankees won't be playing at Bank of America Stadium next year. But the bank, which has accepted billions in federal aid, may yet pay the team about $20 million in a marketing deal, the Daily News reports. Talks continue despite the heat that Citibank took for paying the...

Citi's Mets Deal Makes Sense in the Long Run
Citi's Mets Deal Makes Sense in the Long Run
OPINION
Feb 4, 2009 2:31 PM CST

Citi's Mets Deal Makes Sense in the Long Run

$400M, over decades, will generate lots of publicity, help pay back bailout funds

(Newser) - Citi’s $400 million naming-rights deal with the New York Mets may seem “tone-deaf and stupid” after the bank took $45 billion in bailout funds, Daniel Gross writes in Newsweek—but it’s a good idea. “Companies—even companies getting bailed out by the feds—need to attract...

(Some) Sponsors, Celebs Support Phelps

A few celebs are also in his corner

(Newser) - Michael Phelps’ sponsors are supportive—so far—following his bong imbroglio, AP reports. Watchmaker Omega called the whole thing a “nonissue,” and Speedo reiterated that Phelps is a “valued member of the Speedo team.” Experts say Phelps better stick to the straight and narrow—he promised...

Octuplets' Mom Hires Publicists as Offers Roll In

Suleman calls in pros to deal with deluge of book, TV, diaper offers

(Newser) - Nadya Suleman has hired two publicists to help her juggle the demand for LA's eight newest celebrities, the Los Angeles Times reports. The mother, still in the hospital with her octuplets, is weighing offers from around the world for interviews and first pictures of the eight, along with book and...

Story-Pitching Octuplets Mom: 'Show Me the Money'

Mom seeking $2M for tale

(Newser) - The single mom who gave birth to octuplets to increase her brood to 14 is seeking $2 million to tell her story, reports the Times of London. Nadya Suleman, 33, plans to negotiate with Oprah and Good Morning America's Diane Sawyer. She is also seeking diaper sponsorship and other lucrative...

Home Depot Dumps Olympians
 Home Depot Dumps Olympians 
Jan 8, 2009 7:44 AM CST

Home Depot Dumps Olympians

Program helped win 95 gold medals

(Newser) - Home Depot is ending the high-profile sponsorship program under which hundreds of US athletes have had the opportunity to chase Olympic gold. The company denied that the slumping economy was behind the decision, the Atlanta Journal-Constitution reports. But a marketing expert said, “In tough times like these, companies are...

GM Picks Mets Over Yankees for Ad Dollars

Cash-poor automaker wants toehold in NYC but 'can't do both'

(Newser) - General Motors, citing the poor economic climate and its shortage of cash, has declined to renew its sponsorship of the New York Yankees, Bloomberg reports. The struggling car manufacturer will, however, re-up with the New York Mets. “We still want a presence in New York and we can’t...

Concerned, NASCAR Watches Sponsors Downshift

Economy, viewership make advertisers shy away

(Newser) - The unthinkable is happening to NASCAR: Its ubiquitous sponsors have begun heading for the exits, setting up the unheard-of prospect of fans glimpsing a bit of car beneath all the corporate logos. The economic downturn is partly to blame, but falling viewership numbers have also contributed to sponsors' newfound hesitancy...

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