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NEWS ABOUT: corporate sponsorship

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Octuplets' Mom Hires Publicists as Offers Roll In

Suleman calls in pros to deal with deluge of book, TV, diaper offers

(Newser) - Nadya Suleman has hired two publicists to help her juggle the demand for LA's eight newest celebrities, the Los Angeles Times reports. The mother, still in the hospital with her octuplets, is weighing offers from around the world for interviews and first pictures of the eight, along with book and... More »

Story-Pitching Octuplets Mom: 'Show Me the Money'

Mom seeking $2M for tale

(Newser) - The single mom who gave birth to octuplets to increase her brood to 14 is seeking $2 million to tell her story, reports the Times of London. Nadya Suleman, 33, plans to negotiate with Oprah and Good Morning America's Diane Sawyer. She is also seeking diaper sponsorship and other lucrative... More »

Home Depot Dumps Olympians

Program helped win 95 gold medals

(Newser) - Home Depot is ending the high-profile sponsorship program under which hundreds of US athletes have had the opportunity to chase Olympic gold. The company denied that the slumping economy was behind the decision, the Atlanta Journal-Constitution reports. But a marketing expert said, “In tough times like these, companies are... More »

GM Picks Mets Over Yankees for Ad Dollars

Cash-poor automaker wants toehold in NYC but 'can't do both'

(Newser) - General Motors, citing the poor economic climate and its shortage of cash, has declined to renew its sponsorship of the New York Yankees, Bloomberg reports. The struggling car manufacturer will, however, re-up with the New York Mets. “We still want a presence in New York and we can’t... More »

Concerned, NASCAR Watches Sponsors Downshift

Economy, viewership make advertisers shy away

(Newser) - The unthinkable is happening to NASCAR: Its ubiquitous sponsors have begun heading for the exits, setting up the unheard-of prospect of fans glimpsing a bit of car beneath all the corporate logos. The economic downturn is partly to blame, but falling viewership numbers have also contributed to sponsors' newfound hesitancy... More »

Detroit's Woes Become a Drag for NASCAR

Tanking economy likely to hit NASCAR harder than most

(Newser) - The gloomy economic outlook is putting the brakes on sporting sponsorships everywhere and NASCAR is one of the hardest-hit, the Washington Post reports. Sponsorship cash makes up around 80% of the average racing team's budget, but long-standing partnerships with Detroit’s auto giants and other major backers are running out... More »

And Now, a Tune From Our Sponsor

MySpace Music enlists advertisers to enable free downloads

(Newser) - The soon-to-launch MySpace Music service will consist mostly of sponsored streaming and downloads, Wired reports. MySpace will likely not start up its own pay-download service, along the lines of iTunes, instead maintaining its partnership with Amazon’s online store. Critics worry MySpace’s rather thin roster of major-label partnerships will... More »

Cowboys NFL's Richest at $1.6B

Average team worth over $1B

(Newser) - The NFL is the richest pro sports league in the world, with the average value of each franchise topping $1 billion, reports Bloomberg. The combined value of the league jumped 7% from last year and has more than tripled since Forbes began ranking the teams 10 years ago. The jump... More »

China's Gold Rush Pays Off Nicely for Athletes

Government, corporations give athletes big bucks on top of Olympic glory

(Newser) - Decades ago, bringing glory to the motherland would have been the sole reward for victorious Chinese Olympians. The glory is still there—plenty of it, as China leads the gold medal table—but champions can now expect an average reward of $300,000 in cash and bonuses, even before corporate... More »

Bird's Nest Stadium: Your Corporate Logo Here

Beijing's National Stadium and Aquatics Center put post-game rights on market.

(Newser) - For a low, low price in the hundreds of millions of dollars, Beijing’s $500-million National Stadium, known as the “Bird’s Nest,” is peddling 30-year naming rights, courting six multinational corporations for logo privileges and other partnerships, the Wall Street Journal reports. The “Water Cube” Aquatics... More »

Olympic Protesters Zero In on Sponsors

Tibet, Darfur activists lobby corporations, with some success

(Newser) - As the Beijing Olympics approach, advocates for a free Tibet and peace in Darfur are trying to hit the Games where it hurts: in the wallet. A coalition of groups has been petitioning the corporations that are sponsoring this year's Olympics to press China on their behalf. The strategy seems... More »

Tables Turn on Rebel Festival

Austin SXSW now finds itself cast as 'the man'

(Newser) - The South by Southwest musical festival finds itself in an odd spot—the once-tiny gathering is now the big bad authority figure as it tries to keep others from horning in on its success, the Wall Street Journal reports. Festival organizers routinely call the police, revoke privileges, and file lawsuits... More »

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