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NEWS ABOUT: Coffee Equipment Co.

Starbucks Rolls Out Customer-Focused Changes

Loyalty card, new machines headline plans to jolt coffee giant

(Newser) - A customer-loyalty card, a new website and upgraded brewing machines highlighted changes in store at Starbucks, the Wall Street Journal reports, with CEO Howard Schultz using today's annual meeting to re-focus the firm on quality of customer experience. The card will offer rewards for regulars at the coffee giant, which... More »

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