2 Stories

Forget Sex, Crudeness Sells

Madison Ave ditches wholesome toons for 'edginess' of 'Family Guy'

(Newser) - Advertising execs usually like spokesmen to be safe, wholesome, family-friendly figures. So why the heck are the Griffins their new darlings? From Coca-Cola to Subway, everyone seems to be tapping the "Family Guy" clan, despite the show’s tendency to joke about sex, religion, AIDS, and other wholesome, family-friendly... More »

Journalists Crave That Touch of Link

Spotlighting individual stories transforms competition for readers

(Newser) - "If it bleeds, it leads" is a journalistic truism, but in the age of new media, the traffic-driving link is the gold standard. With aggregators and bloggers cherry-picking lively content, "since the hits are often coming for specific stories, and not the entire site, a blockbuster story that... More »

2 Stories