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SUNDAY, NOVEMBER 8, 2009
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NEWS ABOUT: girl scouts

girl scouts stories: 3 news summaries

Economy Takes Bite Out of Girl Scout Cookies

Higher costs force Scouts to shrink cookies, boxes to keep prices steady

Feb 4, 09 2:40 AM CST
(Newser) - The stingy economy has forced the Girl Scouts to downsize their boxes of cookies, the Atlanta Journal-Constitution reports. Soaring prices of flour, oil and cocoa have forced them to sell smaller Samoas and thinner boxes of Thin Mints to avoid hiking prices. Shrunken household budgets are expected to hurt this... More »

MORE ABOUT:
recession • cookies • girl scouts • Girl Scout cookies

 '21st Century 
 Girls' Force 
 Scouts to Evolve 

Declining membership prompts massive revamp

Nov 30, 08 7:30 PM CST
(Newser) - Sporty, ambitious, and tech-savvy, the modern American girl is forcing a century-old program to change its ways, Time reports. Sagging cookie sales and plummeting membership have compelled Girl Scouts to merge councils, sell off lucrative campsites, and redefine its relevance for "21st century girls," says Mary Connell, a... More »

MORE ABOUT:
technology • cell phones • children • girls • camping • girl scouts

Girl Scouts Look to Rebrand

Facing dwindling ranks, scouts hire image expert, plot new pitch
to modern youngsters

Mar 25, 08 6:10 PM CDT
(Newser) - The Girl Scouts of America have hired a chief marketing officer to shake up their image and bolster dwindling membership, Brandweek reports. Laurel Richie helped make Huggies and Kotex into major brands; despite the famous cookies, Scouts number less than 3 million. "How we communicate the brand and how... More »

MORE ABOUT:
marketing • girl scouts • rebranding • Girl Scout cookies • Laurel Richie • Ogilvy & Mather

3 Stories


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