girl scouts

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Economy Takes Bite Out of Girl Scout Cookies

Higher costs force Scouts to shrink cookies, boxes to keep prices steady

(Newser) - The stingy economy has forced the Girl Scouts to downsize their boxes of cookies, the Atlanta Journal-Constitution reports. Soaring prices of flour, oil and cocoa have forced them to sell smaller Samoas and thinner boxes of Thin Mints to avoid hiking prices. Shrunken household budgets are expected to hurt this... More »

'21st Century Girls' Force Scouts to Evolve

Declining membership prompts massive revamp

(Newser) - Sporty, ambitious, and tech-savvy, the modern American girl is forcing a century-old program to change its ways, Time reports. Sagging cookie sales and plummeting membership have compelled Girl Scouts to merge councils, sell off lucrative campsites, and redefine its relevance for "21st century girls," says Mary Connell, a... More »

Girl Scouts Look to Rebrand

Facing dwindling ranks, scouts hire image expert, plot new pitch to modern youngsters

(Newser) - The Girl Scouts of America have hired a chief marketing officer to shake up their image and bolster dwindling membership, Brandweek reports. Laurel Richie helped make Huggies and Kotex into major brands; despite the famous cookies, Scouts number less than 3 million. "How we communicate the brand and how... More »

3 Stories