rebranding

17 Stories

Tribune Publishing Is Now Calling Itself 'tronc'

It's becoming 'a content curation and monetization company'

(Newser) - It might sound like a French expletive or a new musical craze sweeping the South, but "tronc" is the brand new name of Tribune Publishing, owner of newspapers including the Chicago Tribune and the Los Angeles Times. The company—which is abandoning both the 169-year-old Tribune moniker and, apparently,... More »

Coke Shakes Things Up in Face of Declining Sales

Get used to seeing a lot more red

(Newser) - Diet Coke fans may soon be seeing red. That's because, as BuzzFeed reports, Coca-Cola is redesigning its bottles and cans to make "Coca-Cola Red," the color most associated with Original Coke, more prominent for Diet Coke, Coke Zero, and whatever Coke Life is. For example, the new... More »

What the Lava Lamp Company Makes Now

Newly-named Lifespan Brands does party supplies, bathroom scales

(Newser) - The company that brought you the world famous Lava Lamp is changing its name: To better reflect its products, which now include a mix of party supplies and bathroom scales, Illiniois-based Lava Lite has rebranded itself Lifespan Brands. "We've grown the Lava Lite business, and buyers at stores... More »

New Mexico: We Need a New Slogan

'Land of Enchantment' isn't doing the trick, say state officials

(Newser) - New Mexico has plenty to offer, but people just don't know much about it, say locals after watching tourism plummet almost 10% over the past three years. Now, the state is running a $2.5 million PR campaign to change people's perceptions of the state. "People think... More »

Blackwater, Er, We Mean Xe, Changes Name Again

CEO says 'Academi' will strive to be 'boring'

(Newser) - Blackwater's attempt to scrub clean its image by rebranding itself as Xe Services didn't really throw anyone off the scent—it was forever identified as "the company formerly known as Blackwater"—so now the company is trying again. Today, it will formally announce its new name,... More »

Ex-GOP Rep Helping Baby Doc Get His Cash

Duvalier says he wants Swiss funds to help Haiti

(Newser) - Ex-congressman Bob Barr is helping “Baby Doc” Duvalier gain access to frozen funds left in Swiss banks. The former dictator “is very interested in trying to get those funds freed up, not for himself, but so they can be used to help the situation in Haiti,” Barr,... More »

Starbucks' New Logo a Grande Mistake?

What's up with the total lack of words?

(Newser) - The new Starbucks logo is here: Is it a disaster of Gap logo proportions ? Not quite, but critics are still a bit baffled:
  • Why did they remove “those pesky words that say Starbucks Coffee?" wonders Meg Marco on the Consumerist . “Coffee, we assume, was the primary problem.
... More »

Comcast Moves to Rebrand Itself ... Xfinity

Cable, phone, web services get name in some markets next week

(Newser) - As soon as next week, a key cog in the digital lives of millions of Americans will get a new name, when Comcast begins rebranding itself as Xfinity. The rollout, which applies to cable, phone and Internet services, begins in Boston, Philadelphia, Washington, Chicago and elsewhere; a company exec says... More »

Asian Carp: If You Can't Beat 'Em, Eat 'Em

Louisiana chefs and gov't hatch plan to market invasive fish

(Newser) - If the idea of biting into Asian carp, the invasive species wreaking havoc from the Great Lakes to the Mississippi Delta, sounds unappetizing, one Louisiana chef would like to sell you on delicious “silverfin.” For those not in the know, that’s Asian carp. The rebranding is part... More »

If Sushi's Your Turkey Cure, Steer Clear of 'Ex-Lax Fish'

Anal seepage among pitfalls of escolar, aka white tuna

(Newser) - There’s likely to come a point in the next few days when you’re sick of turkey, but if sushi is your proposed cure, be sure to steer clear of a fish that comes with a side of anal seepage: escolar. Sometimes seen on menus as “white tuna,... More »

'Naughty' Mickey Hits the Wii

Disney dares to reimagine him for new generation

(Newser) - Mickey Mouse is going back to his papered-over roots as a mischief-maker as Disney reimagines its core property for a new generation, and perhaps a new revenue stream. The first vehicle is “Epic Mickey,” a video game for the Wii console in which players can choose to play... More »

Radio Shack Ditches 'Radio' to Become ... 'The Shack'

(Newser) - From all accounts, Radio Shack is set to rebrand itself “The Shack,” Joshua Topolsky writes for Engadget. “It makes perfect sense—radios aren’t exactly considered cutting edge these days,” Topolsky writes, and “the store is about to launch a full assault on the mobile... More »

In Push to Sell Ads, CBS Sells Itself in New Campaign

In anticipation of 'upfront week,' CBS reminds advertisers of its worth

(Newser) - As a run-up to television’s upfront week—in which broadcasters sell as much advertising as possible for the year—CBS is taking the offensive, launching a massive ad campaign selling CBS itself. The initiative is aimed at curbing the perception that broadcast is declining and cable is the future... More »

Polish Meaning of New Name Embarrasses 'Syfy'

Slang for VD probably not what network had in mind for rebranding

(Newser) - The much-maligned rebranding of the channel formerly known as Sci-Fi has yielded another embarrassment for the network. “Syfy”—the new name—is Polish slang for syphilis, Broadcasting & Cable reports. Native Poles, however, may be less offended by the name change than hard-core fans: Polish embassy officials say... More »

Sci Fi to Syfy: Worst Rebranding Ever?

Channel's 'cutting-edge' new name ripped to shreds

(Newser) - The Sci Fi channel's decision to change its name to "Syfy" is a blunder of galactic proportions, Linda Holmes reports for NPR. The channel says it wants to show that it's about more than just traditional science fiction, notes Holmes, and has evidently chosen to do so by picking... More »

Education Law in Dire Need of New Name

Ridicule of No Child Left Behind prompts search

(Newser) - No Child Left Behind has become “the most negative brand in America,” says a congressman, and new Education Secretary Arne Duncan says it’s time for a new name for the law. Educators and jokesters alike are trying their hand at rebranding, the New York Times reports. Proposals... More »

Girl Scouts Look to Rebrand

Facing dwindling ranks, scouts hire image expert, plot new pitch to modern youngsters

(Newser) - The Girl Scouts of America have hired a chief marketing officer to shake up their image and bolster dwindling membership, Brandweek reports. Laurel Richie helped make Huggies and Kotex into major brands; despite the famous cookies, Scouts number less than 3 million. "How we communicate the brand and how... More »

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