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SUNDAY, NOVEMBER 22, 2009
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NEWS ABOUT: rebranding

rebranding stories: 7 news summaries

 'Naughty' Mickey Hits the Wii 

Disney dares to reimagine him for new generation

Nov 5, 09 11:14 AM CST
(Newser) - Mickey Mouse is going back to his papered-over roots as a mischief-maker as Disney reimagines its core property for a new generation, and perhaps a new revenue stream. The first vehicle is “Epic Mickey,” a video game for the Wii console in which players can choose to play... More »

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Nintendo Wii • Mickey Mouse • Disney • rebranding • cartoon characters • video games

(Newser) - From all accounts, Radio Shack is set to rebrand itself “The Shack,” Joshua Topolsky writes for Engadget. “It makes perfect sense—radios aren’t exactly considered cutting edge these days,” Topolsky writes, and “the store is about to launch a full assault on the mobile... More »

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San Francisco • New York City • Radio Shack • retail stores • consumer electronics • wireless industry • rebranding

In Push to Sell Ads, CBS Sells Itself in New Campaign

In anticipation of 'upfront week,' CBS reminds advertisers of its worth

May 4, 09 10:01 AM CDT
(Newser) - As a run-up to television’s upfront week—in which broadcasters sell as much advertising as possible for the year—CBS is taking the offensive, launching a massive ad campaign selling CBS itself. The initiative is aimed at curbing the perception that broadcast is declining and cable is the future... More »

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entertainment • CBS • advertising • USA Today • Nielsen Ratings • Fox • TV ratings • entertainment industry • rebranding • upfront week

Polish Meaning of New Name Embarrasses 'Syfy'

Slang for VD probably not what network had in mind for rebranding

Mar 20, 09 3:06 PM CDT
(Newser) - The much-maligned rebranding of the channel formerly known as Sci-Fi has yielded another embarrassment for the network. “Syfy”—the new name—is Polish slang for syphilis, Broadcasting & Cable reports. Native Poles, however, may be less offended by the name change than hard-core fans: Polish embassy officials say... More »

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Poland • syphilis • science fiction • rebranding • slang • Polish

OPINION

 Sci Fi to Syfy: 
 Worst Rebranding Ever? 

Channel's 'cutting-edge' new name ripped to shreds

Mar 17, 09 7:28 AM CDT
(Newser) - The Sci Fi channel's decision to change its name to "Syfy" is a blunder of galactic proportions, Linda Holmes reports for NPR. The channel says it wants to show that it's about more than just traditional science fiction, notes Holmes, and has evidently chosen to do so by picking... More »

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television • cable TV • science fiction • rebranding • Sci-Fi Channel

Education Law in Dire
Need of New Name

Ridicule of No Child Left Behind prompts search

Feb 23, 09 7:58 AM CST
(Newser) - No Child Left Behind has become “the most negative brand in America,” says a congressman, and new Education Secretary Arne Duncan says it’s time for a new name for the law. Educators and jokesters alike are trying their hand at rebranding, the New York Times reports. Proposals... More »

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Bush administration • education • parody • joke • No Child Left Behind • George W. Bush • rebranding • Obama administration

Girl Scouts Look to Rebrand

Facing dwindling ranks, scouts hire image expert, plot new pitch
to modern youngsters

Mar 25, 08 6:10 PM CDT
(Newser) - The Girl Scouts of America have hired a chief marketing officer to shake up their image and bolster dwindling membership, Brandweek reports. Laurel Richie helped make Huggies and Kotex into major brands; despite the famous cookies, Scouts number less than 3 million. "How we communicate the brand and how... More »

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marketing • girl scouts • rebranding • Girl Scout cookies • Laurel Richie • Ogilvy & Mather

7 Stories


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